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	<title><![CDATA[podcast and podcasting Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/podcast+and+podcasting.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to podcast and podcasting]]></description>
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		<title><![CDATA[Using Podcasting to Promote Your Business]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168376.html]]></link>
		<description><![CDATA[Businesses use podcasts, a marketing and communication tool, to publish audio content on a variety of topics. Interested listeners can then subscribe to the podcast so they are informed when a new one is posted. Podcasts provide a regular form of communication that can increase marketing reach and visibility, as...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 04 Dec 2007 16:35:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[Podcast]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/audio.html"><![CDATA[Audio]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[Podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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		<title><![CDATA[Podbridge and Ingenio Partner to Bring Pay Per Call Advertising to Podcasts for the First Time; Pay Per Call Model to Deliver Advertisers and Publishers New Value in Podcasting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_15/ai_n26897578]]></link>
		<description><![CDATA[MOUNTAIN VIEW, Calif. & SAN FRANCISCO -- Podbridge, Inc., a podcast audience measurement and advertising network, and Ingenio, Inc., the pioneer and leading provider of Pay Per CallR advertising, today announced their partnership to integrate Ingenio Pay Per Call ad listings within Podbridge's podcast network. The industry-first combination of Pay...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 15 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ingenio.html"><![CDATA[Ingenio]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-call+advertising.html"><![CDATA[pay-per-call advertising]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Adobe Photoshop TV Reaches 2 Million Downloads in a Single Month; Video Podcast Illustrates Popularity of Podcasting as Media Alternative]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_1/ai_n26882545]]></link>
		<description><![CDATA[TAMPA, Fla. -- The producers of the highly trafficked video Podcast, AdobeR PhotoshopR TV (http://www.photoshoptv.com) report today that their weekly presentation has been downloaded over two million times in the month of May 2006, drawing more individual viewers than a typical NHL playoff game broadcasta.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adobe+photoshop.html"><![CDATA[Adobe PhotoShop]]></category>
		<category domain="http://resources.bnet.com/topic/adobe+systems+inc..html"><![CDATA[Adobe Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADBE</category>
		<category domain="tickers">ADBE</category>
	</item>
	<item>
		<title><![CDATA[Podcasts Provide Sneak Peak at Winners of InfoWorld's Annual Technology of the Year Awards; Reflects Growing Importance of Podcasting and Community Media]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Dec_27/ai_n15970953]]></link>
		<description><![CDATA[SAN FRANCISCO -- IDG's InfoWorld, the leading integrated media brand for strategic technology decision-makers, today announced that it is providing InfoWorld Daily podcast listeners a sneak peak at the winners of its annual Technology of the Year awards. The awards will be pre-announced during a special segment within the podcasts...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 27 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/infoworld.html"><![CDATA[InfoWorld]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Yahoo! Launches Podcasting; Yahoo! Podcasts, a New Beta Service, Lets Consumers Find and Listen to New Audio Programs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Oct_10/ai_n15680514]]></link>
		<description><![CDATA[SUNNYVALE, Calif. -- Yahoo! (Nasdaq:YHOO), the No. 1 Internet brand and the most trafficked Internet destination worldwide, today announced its entry into podcasting with the beta release of Yahoo! Podcasts. The new Yahoo! Podcasts service enables consumers to easily find, listen to, rate and review online audio programs. Yahoo! Podcasts...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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		<title><![CDATA[Barracuda Networks Podcasts via PodTech.net's InfoTalk Series; Podcasting Delivers Effective and Successful Online Marketing Through Informational-based Podcasts and Blog Media]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_June_7/ai_n13800297]]></link>
		<description><![CDATA[PALO ALTO, Calif. -- PodTech.net, a new media Web site and network, today announced that Barracuda Networks, Inc., the leading provider of enterprise-class spam firewall solutions, is the first corporate sponsor of PodTech.net's new InfoTalkTM Podcasting Series. As part of the sponsorship PodTech.net recently launched a four-part podcast series exploring...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[blog]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Radio biz loads up podcasters; Mainstream talk and news go mobile to catch up to fleeing listeners.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_200506/ai_n20236773]]></link>
		<description><![CDATA[Byline: matthew flamm    the podcasting craze is moving out of the fringes and into the  mainstream, now that Rush Limbaugh fans can download his daily radio  talk show onto their MP3 players.    The service, launched last Friday by Clear Channel Commun ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/clear+channel+communications+inc..html"><![CDATA[Clear Channel Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CCU</category>
		<category domain="tickers">CCU</category>
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