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- Is the Mystique of Podcast Marketing Severely Overblown?
- Is the Mystique of Podcast Marketing Severely Overblown?Text with sight, sound and interactivity satisfies moreNo doubt audiences absorb information differently. Some respond better to text and audio, while others like the combo of video, audio an text. In my view, a great alternative to podcasting is webcasting. Much like a...
- Discussion threads 2007-09-21
- Is the Mystique of Podcast Marketing Severely Overblown?
- I've seen a number of self-proclaimed podcast marketing experts declare that "[t]he power of audio is far greater than the power of text." I must be completely out of the loop, because my consumption of industry-related content is still overwhelmingly of that apparently passe text variety (but...
- Blog posts 2007-09-10
Additional Resources
- M7 Now Offers Podcast Marketing and Production Services
- John C. Havens, About.com Podcast Guru, Joins M7 Team CAMPBELL, Calif. -- The award-winning marketing/design firm of M7 has recently launched M7 Podcast Productions (.com); a strategic division that compliments its current list of marketing, branding and design services. M7 Podcast Productions will provide services to companies wanting to...
- Research articles 2006-09-26
- Timbre: The First Fully Integrated Podcast Marketing Solution For Business
- Advertisers have depended on the recorded marketing message since the earliest days of soap-sponsored radio dramas. They started with smooth voices, adding music and sound effects along the way. When Television TV came along, they added pictures. Still, until the Podcast was developed, no marketing medium had been able to...
- White papers 2006-10-09
- Secrets to Successful Viral Marketing | Useful Commute Podcast
- With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...
- Blog posts 2008-03-31
- SOA Consortium Releases New Podcast Featuring Amit Sinha, VP, SAP on Business Case for Service Oriented Architecture
- NEEDHAM, Mass. -- The Soa Consortium[TM] today announced that a podcast and slide deck of the presentation by Amit Sinha, VP of Portfolio Marketing, SAP, on "Business Case for Service Oriented Architecture - Business Network Transformation," recorded at the SOA Consortium meeting in San Francisco in December is now available....
- Research articles 2008-02-07
- Insurance Marketing Podcast Discusses Liberty Mutual's "Responsibility. What's Your Policy?" Campaign
- OLDWICK, N.J. -- The latest edition of The Insurance Marketing and Advertising Podcast discusses Liberty Mutual's high-profile "Responsibility. What's Your Policy?" multimedia marketing campaign with Steve Sullivan, Liberty's Senior Vice President for Communications.
- Research articles 2007-10-12
- Insurance Marketing Podcast Focuses on Marketing to Employers Through Brokers with Ric Ritter of MetLife
- OLDWICK, N.J. -- The latest edition of "The Insurance Marketing and Advertising Podcast" features a conversation with MetLife Vice President of Institutional Business Ric Ritter, on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is...
- Research articles 2006-10-25
- George Washington and the Art of Business | Useful Commute Podcast
- George Washington was not only a brilliant military leader, but a successful businessman. Born in 1732, his leadership qualities are still applicable today. In this podcast, Mark McNeilly, an adjunct professor of marketing at University of North Carolina-Chapel Hill's Kenan-Flager Business School, discusses his new book "George Washington and the...
- Blog posts 2008-06-09
- Arbor Networks® Debuts First Podcast Drama Series to Educate Business and IT Professionals on Network Security; Extends Multimedia Marketing Campaign with a Unique Combination of Entertainment, Expert Commentary and Practical Information
- LONDON -- Arbor NetworksR, a provider of core-to-core network security and operational performance for global business networks, today announced that it will debut two pilot episodes of its new 12-part dramatic podcast series Secure the Core on April 24. This first-ever technology-focused drama podcast series, targeting business and IT professionals,...
- Research articles 2006-04-24
- PodShow Introduces Advertising 2.0 With PodShow Podcast Network Sponsorship Featuring GoDaddy.com(R)
- PodShow, Inc., the premier brand in podcasting, and GoDaddy.com®, the No. 1 registrar of domain names worldwide, today announced the first network-wide sponsorship for the PodShow Podcast Network, featuring coordinated web, audio and video spots produced by GoDaddy.com, as well as more than 50 original audio and video host endorsements...
- Research articles 2006-03-21
- Secrets of Neuromarketing | Useful Commute Podcast
- Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of his groundbreaking neuromarketing study and explains what drives us to buy. Lindstrom also talks about the power of...
- Blog posts 2009-02-22
- Podcast: Better Service Delivers an 18% Profit Boost
- Download or stream this five-minute podcast, an installment of the Cisco Innovators Podcast series, to learn how this marketing firm uses unified communications and VPNs to foster collaboration, provide better customer service, and increase profitability. (5:00 mins)
- Download resources 2008-06-11
- Finding Work with a Purpose | Useful Commute Podcast
- Whether you're a corporate CEO, a small-business owner or a freelancer, finding a purpose in what you do can make all the difference between success and failure, according to Roy Spence. As CEO of GSD&M Idea City, a national marketing and communications firm, Spence's clients include purpose-driven companies such as...
- Blog posts 2009-06-02
- Arbor Networks Extends Integrated Marketing Campaign With Launch of Secure the Core Interactive Quiz; Marks Successful Conclusion of Secure the Core 12-Part Dramatic Podcast Series and Introduction of Episode 13: Secure the Core: Season One
- LEXINGTON, Mass. -- Arbor NetworksR, a provider of core-to-core network security and operational performance for global business networks, today launched its Secure the Core quiz, an interactive quiz that will continue to drive momentum and interest in Arbor Networks' educational Podcast series. The quiz is also designed to enable lead-generation...
- Research articles 2006-08-01
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- Do You Need Marketing Objectives? | BTalk Australia
- (Episode 296; 14 minutes 07) It seems like a stupid question doesn’t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. That’s because everyone in the...
- Blog posts 2009-07-28
- A.M. Best's E-Fusion Podcast Explores Online Insurance Marketing with Jaimie Pickles of InsWeb
- OLDWICK, N.J. -- The latest edition of A.M. Best's E-Fusion Podcast takes a look at InsWeb, one of the earliest online insurance aggregators, and a survivor of the twists and turns of e-commerce.
- Research articles 2006-08-28
- Useful Commute: The New Rules of Marketing and PR
- Useful Commute: The New Rules of Marketing and PRreinforces important points about the personal value of using the webI'm most of the way through David's book and already using the content. Great book. Very helpful, practical, results-focused information for marketing and PR professionals as well as business owners...
- Discussion threads 2007-07-10
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