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podcast marketing

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Is the Mystique of Podcast Marketing Severely Overblown?
Is the Mystique of Podcast Marketing Severely Overblown?Text with sight, sound and interactivity satisfies moreNo doubt audiences absorb information differently. Some respond better to text and audio, while others like the combo of video, audio an text. In my view, a great alternative to podcasting is webcasting. Much like a...
Tags: audio, Mystique, podcast, Podcast Marketing
Discussion threads 2007-09-21
Is the Mystique of Podcast Marketing Severely Overblown?
I've seen a number of self-proclaimed podcast marketing experts declare that "[t]he power of audio is far greater than the power of text." I must be completely out of the loop, because my consumption of industry-related content is still overwhelmingly of that apparently passe text variety (but...
Tags: Travis Van, Marketing, Podcast, podcast marketing, Podcasts
Blog posts 2007-09-10

Additional Resources

The Shared Services & Outsourcing Network Announces New Market Engagement Opportunities
LONDON -- SSON is offering shared services & outsourcing industry providers, practitioners and advisors the opportunity to increase market reach and engagement capabilities through several new market engagement tools, including: * Banner Advertisements * Webinars and online web seminars * Podcasts *...
Articles 2008-09-30
Hard Wired: Financing Sports Venues Featured on CIT "5 Minute Capital" Podcast Series
NEW YORK -- CIT Group Inc. (NYSE: CIT), a leading global commercial finance company, today released another installment of 5 Minute Capital, a series of 5-minute podcasts featuring senior CIT executives commenting on current market conditions, investment trends and future growth opportunities in the middle market. In this...
Articles 2008-09-29
topseos Gets a New Look
topseos.com has been rewired, re-branded and re-launched! PLYMOUTH, Ind., Sept. 29 /PRNewswire/ -- The fresh, new topseos.com is live and buzzing with the latest news, information, competitions, rankings and a host of other services. topseos has recreated its website to incorporate more useful features and tools for...
Articles 2008-09-29
Orchestria Data Loss Prevention Expert to Lead Session At Financial Markets World's IM and Email Compliance Workshop
NEW YORK -- Orchestria, the proven leader in Information Protection and Control, will present new perspectives on information security and data loss prevention DLP at Financial Markets World's Fifth Annual IM and Email Compliance Workshop - to be held Friday, September 26, 2008 at Bayard's in New York City. Speaker...
Articles 2008-09-24
Sun Microsystems Discusses Importance of Social Change Projects and Sustainable Business
MENLO PARK, Calif. -- This week's Innovation Insider, Sun's Internet Radio show, will feature Lisa Fulker, Senior Brand Programs Manager and Scott Mattoon, Chief Architect for Sun Microsystems' Western U.S. Market. Topics of discussion will include an overview of Sun's support of social organizations, individuals who are doing...
Articles 2008-09-23
OpenPages Launches Third Podcast in ERM Forum Series With Testimonial From Carnival Corp.
News Facts -- OpenPages , the leading providerof enterprise GRC management solutions that optimizebusiness performance, today launched the third podcast in their ERM ForumPodcast series which highlights customer, partner and GRC expert interviewsheld during the company's recent Executive ERM Forum. -- The third podcast in this series...
Articles 2008-09-22
E-Fusion Podcast Features Interview with John Pogas of Aon Affinity on Creating Effective Insurance E-Commerce
OLDWICK, N.J. -- In the latest edition of the E-Fusion Podcast, John Pogas, vice president of Aon Affinity Insurance Services, Inc., explores how insurers can create more effective e-commerce projects, measure user interaction and keep the focus on marketing instead of technology. "We certainly try to tie into...
Articles 2008-09-18
The Forum Corp., Paradigm Learning Introduce New Tool to Help Managers Lead in Tough Economic Times
Two prominent management trainingand consulting companies have combined forces to develop a new, freemanagerial tool, available at www.LeadingInToughEconomicTimes.com , to helpmanagers lead their organizations through turbulent economic conditions. Also available on the site are free white papers and podcasts that affordan in-depth exploration of the topic. "Managers are under...
Articles 2008-09-18
Sun Microsystems Discusses High Performance Computing and Business Innovation on BlogTalkRadio
MENLO PARK, Calif. -- This week's Innovation Insider, Sun's Internet Radio show, will feature Tony Warner, HPC Initiative Marketing Manager and Rich Brueckner, Community Manager for HPC Systems at Sun Microsystems. These experts will be discussing the latest developments in high performance computing and the business innovations organizations...
Articles 2008-09-17
Williams Pipeline Partners L.P. Selects Nov. 6 to Report Third-Quarter Financial Results
TULSA, Okla., Sept. 17 /PRNewswire-FirstCall/ -- Williams Pipeline Partners L.P. plans to report its third-quarter 2008 financial results before the market opens on Thursday, Nov. 6. Management will discuss the results during a live webcast beginning at 12 p.m. EST the same day. Participants are encouraged...
Articles 2008-09-17
Williams Partners L.P. Selects Nov. 6 to Report Third-Quarter Financial Results
TULSA, Okla., Sept. 17 /PRNewswire-FirstCall/ -- Williams Partners L.P. plans to report its third-quarter 2008 financial results before the market opens on Thursday, Nov. 6. Management will discuss the results during a live webcast beginning at 11 a.m. EST the same day. Participants are encouraged to...
Articles 2008-09-17
Williams Selects Nov. 6 to Report Third-Quarter Financial Results
TULSA, Okla., Sept. 17 /PRNewswire-FirstCall/ -- Williams plans to report its third-quarter 2008 financial results before the market opens on Thursday, Nov. 6. Management will discuss the results during a live webcast beginning at 9:30 a.m. EST the same day. Participants are encouraged to access the...
Articles 2008-09-17
Aldi gets a celebrity chef on side
[ILLUSTRATION OMITTED] In the clearest sign yet that Aldi has shifted into the grocery mainstream, it has signed up celebrity chef Phil Vickery, aka Mr Fern Britton seen here with MD Paul Foley, for a series of TV ads and podcasts. The discounter said the campaign was part...
Articles 2008-09-06
New Podcast from ACE USA Provides Insight Into Managing the Emerging Risks of Nanotechnology
PHILADELPHIA -- ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, today launched a new audio podcast (or Internet-distributed program), discussing the risk management issues and challenges associated with rapidly evolving nanotechnologies as medical research and government regulation lag marketing development. In the podcast, Connie Germano,...
Articles 2008-08-26
Sway, Inc.: Shoutlet® Social Media Marketing Application Now Available on the Force.com AppExchange from Salesforce.com
Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns MIDDLETON, Wis. -- Sway, Inc. today announced the availability of Shoutlet for salesforce.com's Force.com AppExchange. Shoutlet is a web-based application that provides marketers with the latest social media and Web 2.0...
Articles 2008-08-26
Bal Seal Shares Solutions With New "Engineering Talk" Podcast
FOOTHILL RANCH, Calif. -- A new podcast produced by Bal Seal Engineering, Inc. is giving OEM engineers the inside track on solutions to sealing, connecting and energizing challenges. "Engineering Talk," a free podcast program available for streaming or downloading at www.balseal.com, delivers information, insights and opinions from experts...
Articles 2008-08-22
Mozilla's Mitchell Baker to Headline Latest Linux Foundation Podcast in the "Open Voices" Series
Core News Facts -- The fifth Open Voices podcast installation features a conversation withMozilla Chairman, Mitchell Baker, and the Linux Foundation ExecutiveDirector, Jim Zemlin. -- Baker admits that Mozilla's open source strategy was in direct reactionto market and competitive pressures and calls out Microsoft for illegalactivities. -- As one of...
Articles 2008-08-20
MobileDiscoveries E-Commerce Site Launches
Innovative Communication Solutions, Inc. todayannounced the launch of MobileDiscoveries.Com, an innovative mobile,portable and wireless e-commerce site. MobileDiscoveries primarilymarkets communications, navigation, security, weather, sports and fitness,audio, video and marineelectronics . Its search engine permits users to find any product bybrand, model, name or other keyword in...
Articles 2008-08-18
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