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- The Art of the Executive Summary
- If your sales process involves proposals, your sales crutch on your ability to write a winning executive summary. If it's lame, the proposal goes unread; if it's hot, readers will be thinking "YES!" before they get to the end of the page. Here's exactly how to write an executive...
- Blog posts 2007-07-25
Additional Resources
- NYT: Mexico's Slim is Riding to our Rescue
- The nice thing about being The New York Times, as opposed to the Podunk Picayune, is that when you've got news about yourself, you can break it and guarantee that it will generate headlines around the world. Or, if you don't exactly "break" it, since in this case the Wall...
- Blog posts 2009-01-19
- Seth Godin Deconstructs Marketing BS
- Well, well, well. Once again, a relatively innocuous post about marketing ("How Branding Can Kill Your Profit") has twisted the shorts of a plethora of marketing folk. You'd think that nobody would bother to argue against the something as uncontroversial as the idea that marketing groups sometime...
- Blog posts 2009-01-30
- ALL CLAD MAKES IT SPECIAL; SUPERIOR PERFORMANCE HELPS BRING PROFESSIONAL COOKWARE TO AMATEURS.(Brief Article)
- Just as golfers hanker after the nine-iron golfer Tiger Woods uses, so home cooks crave the frying pan of chef Daniel Boulud. And Boulud scrambles his oeufs in All-Clad. While it took clever marketing to bring All-Clad cookware from the kitchens of New...
- Research articles 2000-05-29
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