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- Debit Card Scams to Avoid
- Crooks are coming up with clever ways to steal money from debit card customers. Here's how to protect yourself. And when it comes to card...
- Articles 2009-07-28
Additional Resources
- Energy coalition hopes to get pop from popup ads.(Rumblings)
- Energy coalition hopes to get pop from popup ads Michigan residents who go online for a daily dose of news, sports or other info also are getting a pitch they might not expect: to support changes in Michigan's electric choice law. The...
- Research articles 2004-04-05
- (Images: Annoying yet effective ads)
- (Images: Annoying yet effective ads)Dancing silhouettes completely backfiredThese ads were single-handedly responsible for my decision to purchase ad-blocking software.So yeah, I agree they're annoying, but how effective can they be now that they've driven me to make sure I never see them again?Must be nice...But moving ads such as those...
- Discussion threads 2007-04-23
- Cursor ads alternative to pop-ups
- Looking for a way to get their message across that's eyecatching but not as annoying as pop-ups or flashing banners, advertisers are going back to a technology from the late 1990s, using cursor ads on the sites they sponsor. When you enter a site with that software...
- Research articles 2005-03-28
- Online Ads
- While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of...
- White papers 2006-01-17
- Presto sets ads; sticks with winners.(National Presto Industries Inc. will advertise top products)(Brief Article)
- EAU CLAIRE, Wis. - National Presto Industries Inc. is putting the pop back into its fourth-quarter advertising efforts. EAU CLAIRE, Wis. - National Presto Industries Inc. is putting the pop back into its fourth-quarter advertising efforts.
- Research articles 1995-10-02
- `Sports Illustrated' swimsuit edition bursts forth in 3-D ;Premium price: Marketers pay extra for their own standout ads.
- Sports Illustrated's annual swimsuit issue has always been known for its eye-popping photography, but this year the supermodel shots will really pop. SI has gone 3-D. Sports Illustrated's annual swimsuit issue has always been known for its eye-popping photography, but this year the supermodel...
- Research articles 2000-02-21
- Products placed in other products' ads
- NEW YORK -- Product placement, already common in TV programs, movies and video games, now is being seen in yet another medium: commercials. Marketers are pushing products in other marketers' commercials. Consider: *Music and iPods. Getting a new release featured in the snappy, dancing ads for the hot...
- Research articles 2005-09-12
- Mercury hopes ads open doors to new customers.
- By Sarah A. Webster, Detroit Free Press Knight Ridder/Tribune Business News Aug. 27--The Mercury brand on Thursday unveiled a new marketing campaign featuring elegant ads that focus on discovery, and pop-rock music from Grammy Award-winning artist Paula Cole. The...
- Research articles 2004-08-27
- INFINITI REVAMPS ITS ADS IN ADVANCE OF I30 DEBUT.
- When Infiniti spends $50 million to launch its redesigned I30 sedan in September, it wants to have its act together. So the Nissan North America luxury division and agency TBWA/Chiat/Day, Playa del Rey, Calif., have revamped the look and feel of ads breaking...
- Research articles 1999-06-14
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Systems won a ruling in Minnesota federal court paving the way for a full-blown trial on its claims that News America Marketing engaged in unlawful monopoly tactics to deprive it of customers. The issues at stake are largely similar to those in a Michigan state court case in which...
- Blog posts 2009-10-01
- Ads for Viagra Competitor Cialis to Focus on Results, Not Celebrities.
- By Luke Timmerman, The Seattle Times Knight Ridder/Tribune Business News Oct. 10--Viagra has baseball star Rafael Palmeiro. Competitor Levitra has former NFL coach Mike Ditka. Cialis will have no one you've ever heard of. The creators of Cialis -- Bothell-based...
- Research articles 2003-10-10
- Marketing Prof. Argues - With a Straight Face - That GM Could Have Been Saved by More Ads
- The central frustration of advertising is that it's a fascinating mix of pop-culture, media and manufacturing -- but it frequently employs delusional airheads who don't understand the limits of their powers. Exhibit A: Marketing professor Ronald W. Stampfl of San Diego State University's College of Business Administration. by Jim Edwards
- Blog posts 2009-08-11
- ATMs being designed to show commercials. (Industry News: Marketing Strategies).(Bank of America)(Brief Article)
- Bank of America ATMs soon will be featuring commercials on their screens. While consumers are waiting for cash to pop out of the slot, Bank of America plans to occupy their time by promoting television shows and other products. The ads are just seven Bank of...
- Research articles 2002-10-01
- Yahoo Pay Per Click Settlement Details Goes Out To Advertisers
- This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the "lawsuit alleges that customers contracted for targeted ad placements through two products, "Sponsored Search"...
- News items 2009-10-13
- OakBook Puts Hyper-Local Model to Work
- Around two and a half years ago, experienced journalists Priyanka Sharma-Sindhar and Alex Gronke decided to bring what was at that time a mostly abstract concept -- hyper-local news -- to Oakland, the sprawling metropolis at the other end of the San Francisco Bay Bridge. The pair...
- Blog posts 2009-07-13
- Lever, Sea & Ski, Conagra, Activision Tie To Bug Vid
- LOS ANGELES--Buena Vista Home Video teams with Lever, Sea & Ski, Conagra's Kid Cuisine and Activision for a promotion around the April release of A Bug's Life on home video. Lever gives a $5 rebate with purchase of eight soap products; support: 42 million FSIs, special packaging, direct mail, POP....
- Research articles 1999-02-08
- Whispering Campaign For the Well-Heeled
- The ad shop that made Nike a pop icon is now helping US Trust whisper its way into the lives of rich people.New York-based Wieden & Kennedy, which coined Nike's "Just do it," brings avant-garde panache to financial advertising with three print ads that u The ad shop that made...
- Research articles 2004-01-02
- Pepsi to Follow Test Markets with a Twist-ed Rollout - lemon-flavored Pepsi Twist - Brief Article
- PURCHASE, N.Y.--Following last year's successful test run in Minnesota and Texas, PepsiCo this week is rolling out its lemon-flavored Pepsi Twist in about a third of U.S. markets (Brandweek, April 9). Pepsi will use the TV ads, created last year by BBDO, New York, to tout the extended launch. Ads...
- Research articles 2001-06-11
- Facebook's Click Fraud Scandal Grows with Second Lawsuit
- Reading this morning about a second Facebook click-fraud suit should leave anyone interested in the social network's monetization model queasy. What this complaint, from the software company Unified ECM, and one from earlier this month, alleges, is that Facebook is charging advertisers for "non-existent, fraudulent or invalid clicks." (As many...
- Blog posts 2009-07-29
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