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- Food Roundup: Burger King Woes, Gatorade Hypocrisy, KFC's New KGC, and More
- Visits to Burger King drop unexpectedly -- Shares for the burger chain took a tumble after the company admitted it faced an "unanticipated traffic slowdown" in March resulting in lower-than-expected revenues for the third quarter. Analysts expect rival McDonald's to do better, though both chains are benefiting from the economic...
- Blog posts 2009-04-15
Additional Resources
- The Coca-Cola Co.(Powerade)(Brief Article)
- The Coca-Cola Co. has revamped its Powerade line to better compete with Pepsi-Cola's newest product line, Gatorade. The company has reformulated Powerade with vitamins B3, B6 and B12, and has added Powerade Light, which contains 50 percent fewer calo The Coca-Cola Co. has revamped its Powerade...
- Research articles 2001-06-01
- Coke Readies $60M Splash for Powerade Push, Extensions - Coca-Cola Co - Brief Article
- ATLANTA--Coca-Cola, looking to combat PepsiCo's pending acquisition of Gatorade, will relaunch its own Powerade sports drink in mid-July via a $60 million campaign featuring TV, print and outdoor ads with the likely tag: Energy for Life," Powerade will have a nutraceutical bent with the addition of B vitamins. Powerade Light,...
- Research articles 2001-05-14
- Coca-Cola creates grape collection Dasani, Powerade and Powerade Option.(PRODUCT NEWS)
- Grape is the newest flavor to join the Coca-Cola North American brand of Dasani[R], Powerade[R] and Powerade Option[R]. Dasani grape will be priced in line with other Dasani flavors and will be available in 20-ounce plastic bottles or in six ... Grape is the...
- Research articles 2006-08-01
- The Coca-Cola Company.(POWERADE drinks)(Brief Article)
- * The Coca-Cola Company, Atlanta, is launching a new and improved formula for POWERADE featuring vitamins B3, B6 and B12, which plays a role in energy metabolism. It is also unveiling POWERADE Light, a beverage with 50% fewer calories than the leadin * The Coca-Cola Company,...
- Research articles 2001-05-14
- Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)
- Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
- Research articles 2006-04-01
- PACKING THE PUNCH.(Coca-Cola Co., new flavor for Powerade)(Brief Article)
- The Coca-Cola Co., Canada introduces a new flavor for Powerade--Iceberry Wave. The flavor joins Powerade's ... The Coca-Cola Co., Canada introduces a new flavor for Powerade--Iceberry Wave. The flavor joins Powerade's product portfolio including Blackcurrent Blaze, White Grape and Strawberry. The suggested retail price is...
- Research articles 2001-10-01
- Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from Gatorade - Brief Article - Statistical Data Included
- Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push due next month with an under-the-cap promotion tied with ESPN's SportsCenter and the NHL.
- Research articles 2001-03-12
- Powerade, or private label? In a misguided lawsuit, bottlers sue Coke for updating its distribution system, fearing a private label launch by Wal-Mart.(Warren's Wanderings)
- My good friends at Wal-Mart were in the headlines again this month, with Coca-Cola Co. saying in a court filing that it faced a "serious risk" that Wal-Mart would launch a private label equivalent to Powerade. Huh? My good friends at Wal-Mart were...
- Research articles 2006-06-01
- Fortunately for NASCAR and PowerAde, the Lowe's sign fell off while Johnson was being interviewed.(Tattle Tales)(Brief Article)
- * Polite to a fault: Fortunately for NASCAR and PowerAde, the Lowe's sign fell off while ... * Polite to a fault: Fortunately for NASCAR and PowerAde, the Lowe's sign fell off while Johnson was being interviewed. A helpful NASCAR employee picked it up and put...
- Research articles 2004-09-01
- Coke Sets PowerAde Power Play via NHL Link - Brief Article - Statistical Data Included
- Coca-Cola will leverage its partnership with the National Hockey League via a two-pronged promo breaking next week dubbed the PowerAde/NHL Challenge. Supported with national and local NHL-themed TV, radio and print via agency McCann-Erickson, N.Y., the promo revs the brand prior to a big Olympics push next year. ...
- Research articles 1999-09-20
- Coke referred to FTC Over Alleged Misleading Powerade Claims
- Coca-Cola has been referred to the FTC for alleged misleading advertising for Powerade Zero. Following a complaint by Pepsi marketer of rival Gatorade, Coke refused to follow a recommendation of the National Advertising Division that its ads for Powerade Zero be changed to make it clear that having fewer calories...
- Blog posts 2009-05-05
- Coca-Cola Co. and Coca-Cola Enterprises the biggest bottler of Coke products, have filed separate motions to dismiss a lawsuit that would block CCE from testing warehouse delivery of the Powerade sports drink directly to Wal-Mart in its exclusive territo
- Coca-Cola Co. and Coca-Cola Enterprises CCE the biggest bottler of Coke products, have filed separate motions to dismiss a lawsuit that would block CCE from testing warehouse delivery of the Powerade sports drink directly to Wal-Mart in its exclusive territory. A large number of franchised bottlers in the U.S. are...
- Research articles 2006-03-13
- Coke Juices Up PowerAde In-Store, Media - Coca Cola Co. advertises sports drink - Statistical Data Included
- Coca-Cola Co. will bolster ad spending against its Powerade isotonic drink by upwards of 40% next year to upwards of $18 million, as it rolls two new flavors and a major in-store merchandising program.
- Research articles 1998-11-09
- GEICO Takes the Fast Track to Partner with the National Hot Rod Association's POWERade Series
- LAS VEGAS -- GEICO, the country's fastest growing auto insurance company, has officially partnered with one of the fastest forms of entertainment on wheels, the National Hot Rod Association's NHRA POWERade series. The partnership was announced in Las Vegas over the weekend, and will make the auto insurer one of...
- Research articles 2007-10-27
- Coca-Cola and CCE ask court to dismiss bottler lawsuit.(VENDING MARKET WATCH)
- The Coca-Cola Co. and Coca-Cola Enterprises CCE recently filed separate motions to dismiss a lawsuit attempting to block CCE from testing warehouse delivery of Powerade to ... The Coca-Cola Co. and Coca-Cola Enterprises CCE recently filed separate motions to dismiss a lawsuit attempting to...
- Research articles 2006-04-01
- NASCAR fined Jimmie Johnson $10,000.(Tattle Tales)(National Association for Stock Car Auto Racing)(Brief Article)
- * Ad clutter: NASCAR fined Jimmie Johnson $10,000 for using a Lowe's sign to hide the giant PowerAde bottle placed on his car in Victory Lane at Pocono Raceway ... * Ad clutter: NASCAR fined Jimmie Johnson $10,000 for using a Lowe's sign to hide the...
- Research articles 2004-09-01
- Coca-Cola.(INDUSTRY UPDATE)(Brief Article)
- COCA-COLA has spent UK[pounds sterling]4 million on media advertising and a further UK[pounds sterling]2 million on ... COCA-COLA has spent UK[pounds sterling]4 million on media advertising and a further UK[pounds sterling]2 million on sponsorship deals this year to promote its isotonic Powerade brand. The...
- Research articles 2004-10-01
- Gatorade hits a home run.(new packaging from Pepsi-Cola Co.)(Brief article)
- Pepsi's Gatorade brand is sporting new packaging in international markets designed to appeal to global consumers and differentiate it from its closest competitor, Powerade. Structural package design firm 4sight (www.4sightinc.com) created a structu Pepsi's Gatorade brand is sporting new packaging in international markets...
- Research articles 2006-04-01
- Reports of the restructuring could heighten the tension between Coke and its bottlers, over 50 of whom have recently filed lawsuits against the drinks giant and its major bottler Coca-Cola Enterprises over the proposed implementation of a new distributio
- Reports of the restructuring could heighten the tension between Coke and its bottlers, over 50 of whom have recently filed lawsuits against the drinks giant and its major bottler Coca-Cola Enterprises CCE over the proposed implementation of a new distribution method for its Powerade energy drink. The bottling companies, which...
- Research articles 2006-03-06
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