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- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
Additional Resources
- PRWeek Offers a Free PR 2.0 "Reality Check" Webinar
- Here's a good way to stretch your PR dollars/euros in tight times: a free webinar on October 30 sponsored by PRWeek and Marketwire called "PR 2.0 Reality Check." Register here. Here's the pitch: The PR 2.0 movement is as diverse as it is exciting. Marketing...
- Blog posts 2008-10-09
- Strumpette: Beware the Dark Side of PR 2.0
- After a competing vendor once blatantly stole a bunch of his company's positioning / messaging language ... a CEO I knew shipped them a box of t-shirts (with his company's logo on it), noting "you stole our message, you might as well wear our t-shirt while you're at it." ...
- Blog posts 2007-08-21
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- Top PR Blogs And Why You Should Read Them (Part 1)
- I read -- or more accurately, scan -- several dozen PR blogs on a regular basis, mostly looking for items and ideas to share with you on the Catching Flack blog. I do this through Google Reader, which is Google's feed reader. I thought you might be...
- Blog posts 2008-01-28
- Twitter Becoming Greater Force in PR and Media Relations
- Twitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds. Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information....
- Blog posts 2008-12-02
- Learn About Web 2.0 Through Sarah Lacy
- Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...
- Blog posts 2008-05-07
- Web 2.0 Woes: A Perfect Example!
- On Monday, I pointed out that Web 2.0 presents some challenges for sales teams. On Tuesday, I posted what must have seemed a bit of a non sequitur -- a rant about the bonehead PR policies at Wiley books. In fact, that second post had a hidden agenda --...
- Blog posts 2007-11-07
- Aspect Software Issues Challenge to Contact Center Industry to Adopt SIP 2.0
- Aspect Software, Inc., the world's largest company solely focused on the contact center, today announced it has launched a new SIP Power Through Choice program, issuing a challenge to the contact center industry to adopt a session initiation protocol SIP Interoperability Policy. By adhering to this policy, solution providers...
- Research articles 2007-07-25
- DERLAN INDUSTRIES LIMITED AWARDED $2.0 MILLION CONTRACT FROM SNAMPROGETTI S.p.A
- TORONTO--BUSINESS WIRE--June 6, 1995--DERLAN INDUSTRIES LTD.(TSE: DRL, DRL.PR.A ) Derlan Industries Limited announced today that the Securamax International Division of its Derlan Aerospace Canada business has been awarded a contract for $2.0 million dollars from Snamprogetti S.p.A of Italy. Under the terms of this contract, Securamax will design, manufacture...
- Research articles 1995-06-06
- Bionformatics Toolbox 2.0
- Addressing the needs of computational biologists and bioinformatists, The MathWorks have released the Bioinformatics Toolbox 2.0 for MATLAB. Scientists and researchers can now perform mass-spectrometry data analysis, perform statistical inference and prediction, view graphs, and conduct enhanced genomic and proteomic sequence analysis. With the latest release of its Bioinformatics Toolbox,...
- Research articles 2004-12-01
- DIY Dashboard Gets Facelift, Adds New Features; KDPaine & Partners Announces DIY Dashboard 2.0
- DURHAM, N.H. -- KDPaine & Partners, the New Hampshire-based PR measurement company (http://www.measuresofsuccess.com/?source=kdp2unoptanchortext), today announced the availability of version 2.0 of its popular DIY Dashboard software. The new version includes a redesigned landing page, a revamped data entry module that makes it easier to enter data into the custom templates,...
- Research articles 2006-08-07
- Prevx Home 2.0 Showcases Volume Deployment of Host IPS Technology and Highlights the Impact of Microsoft Service Pack 2.
- LONDON, November 11 /PRNewswire/ -- Prevx Home version 2.0 may only have been in circulation for a few days but it is already providing a unique insight into the world of PC system security, whilst defending users from thousands of attacks not pr...
- Research articles 2004-11-11
- Soc: United extend lead with 2-0 win at Tottenham
- 00-00-0000 Soc: United extend lead with 2-0 win at Tottenham England's PAUL SCHOLES headed home a RYAN GIGGS cross in the 69th minute to send Manchester United on their way to a 2-0 win against Tottenham Hotspur - a victory ...
- Research articles 2003-04-28
- Time Inc. Shutters Business 2.0 Magazine
- Time Inc. Shutters Business 2.0 MagazineBusiness 2.0 prepaid refundI wonder if Time will refund most of the $$ they just received from me for a 3 yr subscription? The magazine was great reading and thought provoking and too bad it seemingly was left to wither. Let's see if...
- Discussion threads 2007-09-06
- Web 2.0 Woes: A Perfect Example!
- Web 2.0 Woes: A Perfect Example!Please Turn Down the AntagonismWhile I got a chuckle out of your original blog on Wiley, your response to the PR manager's reply sounds spiteful. Yes, I agree that they may have not yet found out how to accommodate web-wizards like you. However,...
- Discussion threads 2007-11-07
- Is Web 2.0 Good for Sales?
- Is Web 2.0 Good for Sales?Web IdentitiesAnother factor influencing the weight of criticism or even praise submitted via a bulletin board or other web-based feedback comes in credibility/documentation.Because of web security concerns many people on the web consciously choose screen names that reveal little about their real names, ages or...
- Discussion threads 2007-11-06
- Scientists Give PR People a Hand with Two Recent Studies
- The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years...
- Blog posts 2007-10-05
- Marketing and PR Blog Picks of the Week
- Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...
- Blog posts 2007-10-12
- Empire Company Limited Revenues Rise 9.2 Percent in the First Quarter
- STELLARTON, NOVA SCOTIA--BUSINESS WIRE--Sept. 10, 1996-- EMPIRE COMPANY LIMIT(TSE, ME: EMP.A EMP.PR.B EMP.PR.C EMP.PR.D EMP.PR.A, CANADIAN DEALING NETWORK: EMPC.PR.A EMPC.PR.B ) -0-Segmented Revenue ($ in millions)
- Research articles 1996-09-10
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