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BNET Resources

Marketing and PR Blog Picks of the Week
Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...
Tags: Corporate Communications, Marketing, Marketing Research, Public Relations, Advertisement, Web, Travis Van, PR Blog
Blog posts 2007-10-12

Additional Resources

PRWeek Creates a Monster With PR Blog Contest
PRWeek Creates a Monster With PR Blog ContestRE: PRWeek Creates a Monster With PR Blog ContestI love how PR week is keeping a running tally of the score and then expects PR mavens not to solicit votes!RE: PRWeek Creates a Monster With PR Blog ContestUgh. I received a nearly incoherent...
Tags: PRWeek, public relations, PR Blog Contest, PRWeek Creates, Monster
Discussion threads 2008-08-26
PRWeek Creates a Monster With PR Blog Contest
PRWeek is running a competition among 32 PR blogs to determine the "best PR blog." As you can imagine, the 32 blogs that got included have been tripping over themselves to promote their selection. Apparently, the self-promotion has gone a little too far: PRWeek Editor-in-Chief Keith O'Brien...
Tags: Monster, PRWeek, Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2008-08-26
Top PR Blogs And Why You Should Read Them (Part 1)
I read -- or more accurately, scan -- several dozen PR blogs on a regular basis, mostly looking for items and ideas to share with you on the Catching Flack blog. I do this through Google Reader, which is Google's feed reader. I thought you might be...
Tags: Jon Greer, Corporate Communications, Marketing, Public Relations, PRNewser
Blog posts 2008-01-28
Top PR Blogs and Why You Should Read Them (Part 2)
This is Part Two of my unofficial and unscientific list of top PR bloggers. Part One ran yesterday. Here are my general criteria again: Significant readership as measured by the subscriber count on Google Reader Gets updated on a regular basis Deals...
Tags: Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2008-01-29
New Blog Takes Bad PR Pitches to Task
There's a delicious new blog tracking the misguided pitches of PR people: Dear PR Flack. As this blog has noted before, journalists have always resented PR people and the relentless stream of bad pitches we send. But now, the Internet allows the journos to vent their rage....
Tags: Blog, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Jon Greer
Blog posts 2008-10-15
Should You Pay for PR Placements?
Should You Pay for PR Placements?PR doesn't equal media placementsThis is ridiculous. Does the author of this blog truly believe that PR is all about media relations? In this case, this blog is 50 years behind.RE: Should You Pay for PR Placements?I suppose a correlation could be made between PR...
Tags: Pay-for PR Placement, public relations
Discussion threads 2007-12-18
Exposing One of PR's Dirty Little Secrets
Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
Tags: Blogger, Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2007-11-08
More Rules of Engagement for Blogger PR
You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
Tags: Blog, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer
Blog posts 2007-11-15
Wired's Chris Anderson: Start Practicing "Long Tail PR"
Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
Tags: Long Tail, Era, Wired Inc., Problem, E-mail, Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2007-11-19
Journalist Offers Bite-Sized PR Tips
If reading PR tips in blog items like this takes too long, you should check out Rafe Needleman's ProPRTips. He offers PR tips in bite-sized chunks that look like they came from Twitter. The reason they look like "tweets" is that, in fact, they are tweets. Needleman...
Tags: Blog, Twitter, Public Relations, Marketing, Corporate Communications, Jon Greer
Blog posts 2008-09-17
Where Would You Rather Work, In-House or at a PR Agency?
There are basically two places in private enterprise where PR people can work: inside a company, or at a PR agency that has companies as clients. Both offer their own pluses and minuses. For starters, check out a post on PRSA's blog on the subject, which got...
Tags: PR Agency, Career Advancement, Public Relations, Professional Development, Training And Certification, Marketing, Corporate Communications, Career, Jon Greer
Blog posts 2008-09-30
Keeping Up on PR News
You may have noticed that I get PR news and insights for you from a lot of different places around the web. How do I find these valuable nuggets, you might ask? I like to think of it as "walking my beat." Here's my basic routine: ...
Tags: Google Inc., Google Reader, Blog, Public Relations, Blogging, E-mail, Marketing, Corporate Communications, Internet, Online Communications, Jon Greer
Blog posts 2008-11-18
Make Your Corporate Blog Believable
News Commentary. Yesterday's post on corporate blogging has generated some good debate in Microsoft Watch comments. Some follow-up: Forrester has some tips for making company blogs more effective. In a blog post today, Dec. 10, Forrester analyst Jeremiah Owyang offered up a "simple heuristic health check to gauge whether your...
News items 2009-08-07
If the Content is Lousy, PR 2.0 Isn't Going to Fix It
There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
Tags: technology, public relations, marketing, Travis Van, PR 2.0
Blog posts 2007-07-31
Using Facebook to Do PR
I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
Tags: Corporate Communications, Marketing, Facebook, Public Relations, Social Media, Jon Greer
Blog posts 2008-02-01
PR Success After the New Kid on the Block Luster is Gone
PR Success After the New Kid on the Block Luster is GoneYou nailed it ...This is so true - yet so many start-ups have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of...
Tags: Nothing, public relations
Discussion threads 2007-08-14
Blog Content from Gawker Media and Corante Available Via Newstex Blogs On Demand; Full-Text Blog Feed from Newstex Delivers Full-Text, Licensed Blogs to Content Distributors and Enterprise Customers
GUILFORD, Conn. -- Newstex, www.newstex.com the Content On DemandTM company, announced that blog content from Gawker Media and Corante will be made available via the revolutionary Blogs On DemandTM product. Blogs On Demand offers blog networks and individual bloggers a syndication business model, which enhances the exposure and makes blogs...
Tags: blog
Research articles 2006-04-05
Should PR Pros Leave Comments on Client Stories?
The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...
Tags: Corporate Communications, Public Relations, Travis Van, Marketing, Client, Blogging
Blog posts 2007-10-12
Proving the Value of PR to Management
Proving the Value of PR to ManagementLow Cost of PR and ValueThere are still measures of Exposure vs. Outcome. Some companies think they can only get both if they spend a lot of money using PR. The value of PR seems to be underestimated. There was a good discussion on...
Tags: public relations
Discussion threads 2008-06-23
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