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- Corporate PR Budgets Are Solid, Despite Economic Uncertainty
- According to the USC-Annenberg Study of PR departments, PR departments on average saw their budgets increase by 7% in 2007, and they expected their budgets to increase by 5% in 2008. The survey was taken in the second half of last year, when there was much less talk of recession...
- Blog posts 2008-06-02
Additional Resources
- Yes, We Are Seeing PR Budget Cutbacks
- Here's a quick report on the poll we did a couple of weeks ago on possible PR budget cutbacks in 2009. We didn't get a robust response, but the trend was unmistakable: 73% of agency respondents said they had heard about client-side PR budget...
- Blog posts 2008-11-30
- Dell Pioneers A New Type of PR/Ad Agency
- Throughout its history, Dell Corp. has been an innovator. This week, the company turned its attention to the world of advertising and PR and announced an innovation that is already sending shock waves through the marketing sector. Dell announced that it would consolidate its $1.5 billion per...
- Blog posts 2007-12-04
- Best Practices of PR Departments
- How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....
- Blog posts 2008-06-06
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- Poor Evaluation Methods Remain the Achilles Heel of PR
- According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in developing and using evaluation methods that really get the bosses' attention. "The authors believe that the...
- Blog posts 2008-06-03
- Exposing One of PR's Dirty Little Secrets
- Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
- Blog posts 2007-11-08
- 2008 PR and Marketing Trends to Watch
- My turn -- yesterday we posted Advertising Age's predictions for 2008. Here are some of the PR and marketing trends I'll be watching in 2008: Marketing in an economic downturn: There seems to be a consensus that the U.S. will have an economic downturn in 2008,...
- Blog posts 2007-12-20
- How Will Recession Effect the PR Industry?
- So now it seems to be official: the U.S. is in a recession. That's according to the Wall Street Journal, which said today: "The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey, a view that was reinforced by...
- Blog posts 2008-03-13
- Budget provides $7.6 billion for EPA.(TOP OF THE NEWS)(Environmental Protection Agency )(Brief Article)
- President Bush's 2006 budget provides $7.6 billion for Environmental Protection Agency and its partners across the nation. EPA acting administrator Steve Johnson announced the budget on Feb. 7. The budget supports the Agency's work of protecting publ President Bush's 2006 budget provides $7.6 billion for ...
- Research articles 2005-03-01
- This is Not the Time to Cut Back on PR
- An already shaky economy seemed to be getting worse this week with the Crisis on Wall Street. While the financial turmoil may not hit companies and consumers immediately, it's more likely than not that the ripple effects of this crisis will be felt far and wide. When...
- Blog posts 2008-09-18
- Video Pumps Up PR
- Despite a significant increase in the demand for healthcare news, TV stations are faced with serious budget cutbacks and often don't have the resources to produce the medical stories their viewers demand. As a result, stations are increasingly turning to video news releases VNRs, b-roll packages, and satellite media tours...
- White papers 2002-11-01
- New Orleans-based Jeffrey Ory, ABC, APR, Joins PR Day 2005 Speakers; Nationally Recognized Speaker to Discuss Campaigns on a Budget
- HOUSTON -- Jeffrey Ory, ABC, APR, Senior Communication Strategist with Deveney Communication, will present "Big Results, Little Budgets: Campaigns on a Budget" on September 14, 2005 at PR Day 2005 (http://www.prsahouston.org/en/cms/?1).
- Research articles 2005-08-23
- SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
- SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long, the rest of the industry had caught on. As token-free, two-factor authentication has become better understood, SecurEnvoy has faced a growing number...
- Case studies 2008-02-27
- PR Is More Than Just Press Releases
- Just like any other form of marketing, PR should have its own plan within the marketing plan. Guerrilla Marketing teaches one to establish a marketing calendar that will guide people, help budget and be an evaluation tool when determining effective marketing methods. The same goes for PR: A separate plan...
- White papers 2003-08-18
- SENATE ENDORSES 2007 STATE BUDGET
- According to "Jordan Times", the Senate endorsed the JD4.3 billion draft budget for 2007. Senators commended the government's efforts in preparing the state budget, which is in line with King Abdullah's directives to entrench the principle of seAccording to "Jordan Times", the Senate endorsed the JD4.3 billion draft budget for...
- Research articles 2007-02-11
- FINANCIAL TIMES: FT Sales get budget boost.
- M2 PRESSWIRE-3 March 1999-FINANCIAL TIMES: FT Sales get budget boost C1994-99 M2 COMMUNICATIONS LTD RDATE:020399 Sales of the Financial Times FT during Budget week, are set to continue the trend of significantly increased circulation figures. Advertising, PR and point-of-sale...
- Research articles 1999-03-03
- I Can't Afford A Publicity/Public Relations Campaign - Can I?
- A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency...
- White papers 2006-08-28
- Can I Afford A Public Relations Campaign?
- A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency...
- White papers 2009-01-01
- Poll: Are You Seeing Cutbacks in 2009 PR Budgets?
- People are starting to make budgets for 2009 spending, and the conventional wisdom is that corporate spending will be cut, whether that company is starting to see actual business declines or not. We're in that weird period of the cycle when there is more uncertainty than certainty, and so corporate...
- Blog posts 2008-11-09
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