Yesterday's rant covered some of the common characteristics of underperforming PR firms (from the frustrated client's point of view). As kstarrpr from Larkin Communications commented, sometimes PR firms do indeed "[e]xpect the internal manger [on the client side] to do the heavy lifting with the agency's duties...
Your company went through an agency review process and found the PR firm that felt like the right match (their track record was solid, their referrals checked out, the publicity results they promised sounded ideal). You've already invested a great deal of your VP or director of marketing time...
Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
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