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- Best Practices of PR Departments
- Best Practices of PR DepartmentsSo-called best practicesJon, thanks for summarizing these "best practices," but this list is kind of soft. What makes something a best practice---can practitioners really vote on this, or should best practices be empirically proven by some kind of objective observations and measurements? My second...
- Discussion threads 2008-06-09
Additional Resources
- CITIGROUP EMPLOYS SENIOR CHINESE DIRECTOR IN PR DEPARTMENT
- AsiaInfo Services 11-07-2005 Citigroup Employs Senior Chinese Director in PR Department SHAHGHAI, Nov 07, 2005 SinoCast via COMTEX -- Citigroup has recently announced the employment of the former managing president of the World Bank, Mr. Zhan AsiaInfo Services ...
- Research articles 2005-11-07
- The Fundamentals of a Strong PR Department
- Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...
- Blog posts 2008-07-03
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler's top spokesperson resigned this week, and going forward, the PR department will report to the head of HR. Does this make sense to you? It doesn't make a lot of sense to me. Chrysler was recently acquired by Cerberus, a private equity firm...
- Blog posts 2007-12-13
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
- Bonds PR Push is Too Little, Too Late
- Barry Bonds, the home run king and alleged steroid user, may still have Major League baseball skills. But no team in either league has picked him up for this season, including my hometime Giants. It's not his skills that are in question, though -- it's his demeanor. He's had the...
- Blog posts 2008-08-11
- Fidelity 1, Six Flags Public Relations Department 0
- Tyler Durden submits: It seems like it was just yesterday when Six Flags' PR department was assuring Zero Hedge and its readers of just how fabulous things were at the Six Flags SIX theme park better known as the juvi delinquents cigarette break hang out (and the only place...
- External links 2009-06-13
- PR Lists: Worth the Trouble?
- Some companies expend a lot of energy to fill out applications to be listed among the "most admired" or "the best places to work." But do these lists really impact the business in any meaningful way, or are they effectively make-work projects for the PR department? Burson-Marsteller...
- Blog posts 2008-05-16
- Attorneys Online PR Department Signs Rutan & Tucker Private Clients Group
- Business Editors SAN DIEGO--BUSINESS WIRE--Aug. 14, 2001 Attorneys Online today announced the signing of Rutan & Tucker Private Clients Group of Orange County, Calif. "In this highly-competitive marketplace, leaving the success of your legal practice to chance is too large a risk to take", said Attorneys Online...
- Research articles 2001-08-14
- World's Most Clueless Marketing Group?
- World's Most Clueless Marketing Group?Gartner PRWhile I wholeheartedly agree with your fundamental premise that Gartner PR is not a top-notch organization, I need to correct a few errors and faulty conclusions in your piece.First, it is far from accurate to claim "the primary way to establish this all-important credibility is...
- Discussion threads 2007-09-11
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler Buries PR in the Corporate BureaucracyChrsyler Back To The Stone AgeIt's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR perhaps beaten only by Finance...
- Discussion threads 2007-12-14
- Empty PR Exercises That Make Your Company Look Amateurish
- Empty PR Exercises That Make Your Company Look AmateurishROFLAnd don't forget announcements that some tiny magazine somewhere gave you (and 50 other advertisers) some ridiculous award.RE: Empty PR Exercises That Make Your Company Look AmateurishTravis:As usual, incisive and honest. As a receiver of many of these lame-o announcements, I can...
- Discussion threads 2007-10-18
- Ogilvy’s Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- How Will Recession Effect the PR Industry?
- So now it seems to be official: the U.S. is in a recession. That's according to the Wall Street Journal, which said today: "The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey, a view that was reinforced by...
- Blog posts 2008-03-13
- Fox News Sets a Bad Example for Media Relations
- When you think of Fox News, you may think of some of its positive attributes, such as its take-no-prisoners style and its obvious commercial success. Chance are, though, that you do not think of Fox News as one of the world's premier news organizations. You probably do...
- Blog posts 2008-07-29
- Fake news is bad news for PR biz.(Viewpoint)(public relations firms)(Brief Article)
- The Government Accountability Office says the White House Office of National Drug Control Policy (through Omnicom PR agency Fleishman-Hillard) and the Department of Health and Human Services (through Omnicom's Ketchum) violated federal law with video The Government Accountability Office says the White House Office of ...
- Research articles 2005-01-17
- Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.
- The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...
- White papers
- How About Managing Your Own PR?
- It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. It's quite another matter, however, when that senior manager, with the best interests of his or...
- White papers 2003-08-28
- ADVISORY/California State Firefighters' Association Honors Housing Authority PR Director
- --BUSINESS WIRE--WHAT: California State Firefighters' Association honors Housing Authority PR Director WHO: Alan Cowen, deputy fire...
- Research articles 1998-09-25
- Insanely Great Marketing
- Apple's obsession with its own image makes great products look even more glamorous. 1. A Clear Sense of the Customer Apple has positioned itself as the...
- Articles 2009-08-10
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