I couldn't resist posting a link to this amazing video from The Onion of a White House spokesman "spinning" the death of his wife via a car accident. The Onion does great satire and this is right at the top. Good spoof of the PR industry as...
There are basically two ways to use PR to get a story in the media: pitch an idea to a journalist and have them do a story, or respond to a journalist seeking information for a story. The latter, of course, is somewhat easier and infinitely less...
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