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- Online Video is the New Business Media
- Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...
- Blog posts 2008-01-22
- PR Opportunities Are Available in the Recruitment Process
- It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...
- White papers 2004-10-01
Additional Resources
- PR 'Pro Bono Drive Bys' Provide A Business Boost...Down The Road
- PR practitioners who truly have a heart for the profession thrive on being the bridge between prospective sources and journalists. And, at least in the author's experience, here's an especially enriching part of it: providing that link for people who have never been - and may never become - clients....
- White papers 2009-01-01
- PRWeek Offers a Free PR 2.0 "Reality Check" Webinar
- Here's a good way to stretch your PR dollars/euros in tight times: a free webinar on October 30 sponsored by PRWeek and Marketwire called "PR 2.0 Reality Check." Register here. Here's the pitch: The PR 2.0 movement is as diverse as it is exciting. Marketing...
- Blog posts 2008-10-09
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler's top spokesperson resigned this week, and going forward, the PR department will report to the head of HR. Does this make sense to you? It doesn't make a lot of sense to me. Chrysler was recently acquired by Cerberus, a private equity firm...
- Blog posts 2007-12-13
- Internet PR - A Global Climate Change
- It has been seen that PR has to be where business is happening. That place is the Internet. But surf the net for an hour or two, and one will see that most businesses simply are not ready for this switch. Many still have no Internet presence whatsoever; but that's...
- White papers 2003-01-01
- PR Success After the New Kid on the Block Luster is Gone
- PR Success After the New Kid on the Block Luster is GoneYou nailed it ...This is so true - yet so many start-ups have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of...
- Discussion threads 2007-08-14
- Signs You Picked the Wrong PR Firm
- Your company went through an agency review process and found the PR firm that felt like the right match (their track record was solid, their referrals checked out, the publicity results they promised sounded ideal). You've already invested a great deal of your VP or director of marketing time...
- Blog posts 2007-09-17
- PR Lists: Worth the Trouble?
- PR Lists: Worth the Trouble?There is value...I work with a company that has been on several best places to work lists (locally, statewide and nationally) as well as been included as one of the Inc. 5000 and Tech Titans (fastest-growing tech companies in Texas). Beryl, a healthcare call center (www.beryl.net),...
- Discussion threads 2008-05-19
- Is Your PR Agency Getting Ready to Fire You?
- Do you appreciate the people who work on your account enough? Do you expect your agency to do twice as much work as you're actually paying for? Do you take your PR agency for granted? If your answer to any of these questions is yes, you are...
- Blog posts 2008-08-08
- This is Not the Time to Cut Back on PR
- An already shaky economy seemed to be getting worse this week with the Crisis on Wall Street. While the financial turmoil may not hit companies and consumers immediately, it's more likely than not that the ripple effects of this crisis will be felt far and wide. When...
- Blog posts 2008-09-18
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
- Clintons Play Their PR Cards Right
- Both Hillary and Bill Clinton had big PR opportunities last night at the Democratic convention, and let's face it, both could have screwed them up. But in my estimation, they both did the best job they could have done. First, Hillary: at this point in the election...
- Blog posts 2008-08-28
- Where Would You Rather Work, In-House or at a PR Agency?
- There are basically two places in private enterprise where PR people can work: inside a company, or at a PR agency that has companies as clients. Both offer their own pluses and minuses. For starters, check out a post on PRSA's blog on the subject, which got...
- Blog posts 2008-09-30
- Marketing Success Strategies: 3 Proven Ways To Turn PR Into Prospects, Projects And Profits!
- Getting published offline or featured online isn't as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn't inherently useful, it is critical to have a plan for distributing your feature or article in a...
- White papers 2009-01-01
- Tibet Supporters Use PR to Outfox China
- The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...
- Blog posts 2008-04-14
- The Power Of PR: Learn How PR Can Take Your Business To New Levels
- No matter what type of business you're in, you can't beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you're selling luxurious cashmere sweaters, nutritional supplements or painting murals, your fine products or natural talent won't matter if...
- White papers 2008-04-02
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