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- Turning Journalists Into PR People
- Turning Journalists Into PR PeopleFrom hack to flack...As a former journalist who has been a communications consultant for about 20 years now, and someone who has hired into his PR agency both journalism school graduates and more grizzled veterans, I couldn't agree more with many of the points you make.It...
- Discussion threads 2008-07-07
- Outing 'lazy flacks,' paid introductions and bloggers fly.(Beyond the Biz)
- The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore'' Howard Beale moment. Only instead of shouting out the window, he blogged. In his blog The Long Tail, Anderson published a lengthy list of...
- Research articles 2007-11-12
Additional Resources
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- Why Journalists Need PR People
- Why Journalists Need PR PeopleInterdependent, Mutually BeneficialAs a journalist, turned political press secretary, the experience on both sides of the communications business was extremely valuable. The PR person is in the middle and best performs their function when they convey to the person that signs their check, that the person...
- Discussion threads 2008-04-02
- Love 'em or Hate 'em, You Still Need PR People
- Love 'em or Hate 'em, You Still Need PR PeopleRE: Love 'em or Hate 'em, You Still Need PR PeopleMade for a good read. I like the maxim, "Consider the source"... Naturally the PR pro wants to defend his ilk. To some extent he is correct.Not everyone is temperamentally suited...
- Discussion threads 2008-08-28
- Scientists Give PR People a Hand with Two Recent Studies
- The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years...
- Blog posts 2007-10-05
- Welcome Kit for Journalists Becoming PR People
- I came across the perfect "welcome kit" item for journalists becoming PR people: "dark side" t-shirts. For those who haven't heard: journalists like to think of PR as "the dark side" in comparison to their noble pursuit of truth and the shining of...
- Blog posts 2008-08-01
- Welcome Kit for Journalists Becoming PR People
- Welcome Kit for Journalists Becoming PR PeopleRE: Welcome Kit for Journalists Becoming PR PeopleA couple of weeks ago, I had a good talk with two journalists recently turned flacks. Money was somewhat an issue, but they also liked the better hours, the fact that you work within a team, and...
- Discussion threads 2008-08-02
- Scientists Give PR People a Hand with Two Recent Studies
- Scientists Give PR People a Hand with Two Recent StudiesLos Angeles Movers Blogmoving.comLos Angeles Movers http://www.Blogmoving.com 818-439-3474
- Discussion threads 2007-10-07
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- Using Facebook to Do PR
- I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
- Blog posts 2008-02-01
- Exposing One of PR's Dirty Little Secrets
- Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
- Blog posts 2007-11-08
- Does PR Need a Stronger Sense of Ethics?
- At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-priced work, which is why we still find ourselves on the defensive so often. This is not to say that there aren't a...
- Blog posts 2008-10-27
- 2008 PR and Marketing Trends to Watch
- My turn -- yesterday we posted Advertising Age's predictions for 2008. Here are some of the PR and marketing trends I'll be watching in 2008: Marketing in an economic downturn: There seems to be a consensus that the U.S. will have an economic downturn in 2008,...
- Blog posts 2007-12-20
- PRWeek Creates a Monster With PR Blog Contest
- PRWeek is running a competition among 32 PR blogs to determine the "best PR blog." As you can imagine, the 32 blogs that got included have been tripping over themselves to promote their selection. Apparently, the self-promotion has gone a little too far: PRWeek Editor-in-Chief Keith O'Brien...
- Blog posts 2008-08-26
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- Credant Uses Funny Numbers in PR Campaign
- Statistics are a dangerous tool in the hands of the unwary or uncaring. If you don't know how they work, you can be conned, and if you don't care about how you use them, you can fool at least some of the people some of the time. In high tech,...
- Blog posts 2009-06-24
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