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- Why Journalists Need PR People
- Why Journalists Need PR PeopleInterdependent, Mutually BeneficialAs a journalist, turned political press secretary, the experience on both sides of the communications business was extremely valuable. The PR person is in the middle and best performs their function when they convey to the person that signs their check, that the person...
- Discussion threads 2008-04-02
Additional Resources
- How To Be Your Own PR Person
- The key to being your own PR person is to proactively own your product, to talk about it with anyone who will listen, to leverage the social web for tricks and tools, and to make sure you know your audience. It's easy to make missteps when you're doing it on...
- White papers 2009-05-03
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- PRWeek Creates a Monster With PR Blog Contest
- PRWeek Creates a Monster With PR Blog ContestRE: PRWeek Creates a Monster With PR Blog ContestI love how PR week is keeping a running tally of the score and then expects PR mavens not to solicit votes!RE: PRWeek Creates a Monster With PR Blog ContestUgh. I received a nearly incoherent...
- Discussion threads 2008-08-26
- Should PR Pros Leave Comments on Client Stories?
- The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...
- Blog posts 2007-10-12
- SoCal Train Wreck: PR Takes Fall for Telling the Truth
- On Friday, an LA commuter train slammed into a freight train, killing 25 people. On Saturday, the PR person for the Metrolink train system said publicly it appeared that the passenger train's engineer was at fault for the crash. On Sunday, her bosses issued a statement saying her pronouncement was...
- Blog posts 2008-09-15
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- Why Modern Journalism Makes PR Easy
- Why Modern Journalism Makes PR EasyPR Easy Today? Great Question, Wrong AnswerCouldn't agree less with this. Journalism may be easier because there are more sources at your fingertips, but for PR I think the job is harder. Why? Because, for journalists, it's much easier to get the other side of...
- Discussion threads 2008-03-18
- Is PR Having Trouble Finding the Web?
- Is PR in the slow lane when it comes to the Internet? For corporate PR departments, is the road to Web publicity marked with "Do Not Enter" signs? . The status and role of PR on the Web may not be one of the hot emerging issues in Cyberspace communications,...
- White papers 1998-08-31
- Pope's PR Man is a J-School Graduate
- Will wonders never cease: it turns out that Pope Benedict XVI's press secretary, John Patrick Cardinal Foley, is a Philadelphia native and a 1966 graduate of the Columbia University Graduate School of Journalism. I'm not sure what to make of this piece of news, except to say...
- Blog posts 2008-04-17
- Creating PR Opportunities on Slow Days: Everything Old Can Be New Again.
- Usually public relations professionals have two goals in mind when leveraging media and PR for a client: Raise the client's visibility and enhance the client's business goals. But how does even the most out-of-the-box thinker make old news sexy? Or does a PR person simply continue to churn out press...
- White papers
- Don't Let Your PR Become More About Vanity Than Selling Product
- I once had a client who was relatively ho-hum about all the trade press we were getting (i.e., great visibility with the audience actually likely to buy his product) ... yet would take great delight in any mere mention in business press articles (sending out celebratory emails to his friends...
- Blog posts 2007-09-05
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Do Emails to General "Info@" Addresses Get Read?
- A reader asks ...I understand that it's important to target journalists with relevant material, but I'm having a hard time figuring out HOW to identify/find/get in touch with those journalists. Many journals have a general email address on their site if you dig enough (eg, "Send all press releases to...
- Blog posts 2007-07-19
- The 3 Essential Skills of Public Relations (Part 3)
- Monday, I laid out the three skills every PR person should have if they want to succeed: Developing strategy Writing Pitching In Monday's post, I talked about being a strategist. Yesterday, I talked about writing. Today, let's talk about pitching. ...
- Blog posts 2008-12-10
- The Losing Battle of Arguing With Bloggers
- There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...
- Blog posts 2007-12-06
- Caught in the spamstream.
- It was early and I was on my first cup of coffee wading through my email. There was what appeared to be a request by an editor in Virginia for a review copy about my book. I immediately, responded with a polite note, copying my publishers, PR person asking the...
- News items 2009-08-20
- Learn About Web 2.0 Through Sarah Lacy
- Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...
- Blog posts 2008-05-07
- The Easiest Way to Get Media Coverage
- The Easiest Way to Get Media CoverageRE: The Easiest Way to Get Media CoverageYes, this is a very good tip. A couple practical matters to go along with this. There should be one "point person" to deal with media. This person can coordinate all the resources of the company to...
- Discussion threads 2008-08-26
- More McClellan Fall Out: I Told You So
- Leave it to a lawyer-turned-journalist to be the one to take the bait and use the Scott McClellan tell-all as an opportunity to rip the PR industry. I told you this would be one of the consequences of McClellan's sell out. It happened on CBS Sunday Morning...
- Blog posts 2008-06-13
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