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Turning Journalists Into PR People
Turning Journalists Into PR PeopleFrom hack to flack...As a former journalist who has been a communications consultant for about 20 years now, and someone who has hired into his PR agency both journalism school graduates and more grizzled veterans, I couldn't agree more with many of the points you make.It...
Tags: public relations, marketing, PR people, PR Practitioners, journalism
Discussion threads 2008-07-07

Additional Resources

Elias/Savion Advertising, Inc. Appoints New Public Relations Manager
PITTSBURGH -- Elias/Savion Advertising, Inc., an award-winning, full-service advertising and public relations agency located in Pittsburgh, PA is pleased to announce the appointment of Shannon Webber as public relations manager. Webber has 15 years of communications-related experience that includes media relations, marketing, advertising, strategic planning, research/analysis and video production. ...
Articles 2008-09-24
PRSA-NCC to Host Diversity Summit and Minority Career Fair Wednesday, Oct. 1, 9AM to 8PM
"Diversity Summit 2008: A Blueprint for Global Communications" to Help Communicators Reach Non-traditional Audiences, Provide Diverse PR Professionals with Career Advancement Strategies WASHINGTON, Sept. 24 /PRNewswire/ -- The Public Relations Society of America National Capital Chapter (PRSA-NCC) announced today it is hosting "Diversity Summit 2008: A Blueprint...
Articles 2008-09-24
SOA Consortium Releases New Podcast from K. Scott Morrison, Layer 7 Technologies, on How to Fail at SOA
NEEDHAM, Mass. -- The SOA Consortium[TM] today announced the availability of a podcast and slide deck of the presentation by K. Scott Morrison, VP of Engineering and Chief Architect at Layer 7 Technologies, on "How to Fail at SOA," recorded at the SOA Consortium meeting in Ottawa, Ontario, Canada, in...
Articles 2008-08-18
Communicating with intelligence; writing and briefing in the intelligence and national security communities
Communicating with intelligence; writing and briefing in the intelligence and national security communities. Major, James S. Scarecrow Pr. 2008 420 pages $45.00 Paperback Professional intelligence education series; no.1 UA940 Given the importance...
Articles 2008-08-01
Cumulative social inquiry; transforming novelty into innovation
Cumulative social inquiry; transforming novelty into innovation. Smith, Robert B. Guilford Pr. 2008 338 pages $42.00 Paperback H62 Practitioner and former academic Smith advocates systematically advancing established lines of theorizing and research rather than...
Articles 2008-08-01
Political Prophecy: A 2008 Slam-Dunk for Blogs
Don't diss the role of the press; it's doing that itself Despite massive efforts to bury them deep, newspapers are not yet ready to write their own obituaries. They're doing their damndest to stay alive, even as the Rupert Murdochs of the journalist world seek to buy and...
Articles 2008-07-01
Preparing PR Students for the Brave New World: Students' Perceptions of Problem-Based Learning
Qur conceptions of public relations undergo continual revisions that reflect our expectations of practitioners, views of the audience, understanding of the media and our general worldview. Communication and the media, in a general sense, but particularly public relations education and practice, in a specific sense, reflect our worldviews and...
Articles 2008-07-01
Insight into the Major Global Transfer Pricing Regimes and Solutions
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/ef12dd/global_transfer_pr) has announced the addition of the "Global Transfer Pricing Solutions, Fifth Edition" report to their offering. Reduce your in-country tax exposure when you build a global business strategy that balances your business goals with sound transfer pricing and tax...
Articles 2008-06-23
Halogen Customers and Industry Experts Applaud Tool that Seamlessly Links HRIS Systems with Talent Management Suite
SHRM Conference booth 1255 -For Halogen Software customers, strategic HR functions such as employee performance management, compensation and succession planning, are seamlessly linked to their traditional HR Enterprise Resource Planning ERP-based employee data using Halogen's recently launched HRIS Connect tool. Halogen, a leader in the employee performance and...
Articles 2008-06-23
Blueprints for Positive Change
I The mission of the Foundation for Chiropractic Progress FCP is to generate positive press for the chiropractic profession. One of the most intriguing facts about the FCP is the numerous "firsts" it holds. In just its first six months, the foundation's new public-relations campaign entered the history books...
Articles 2008-06-17
PR with a passion
SOME 13 YEARS AGO, Millicent Danker left the comfort of an exciting and stable employment with a conglomerate to pursue her own destiny - founding one of Malaysia's first homegrown public relations PR and consultancy agencies. Office then was a personal assistant, a...
Articles 2008-06-16
A Curriculum of Holistic Healing and Advanced Business Practices Makes California Academy for the Healing Arts One of the State's Most Dynamic Healing Arts Schools
California Academy for the Healing ArtsCAHA, recognized as one of California's premier holistic educationschools, is celebrating its fifth year teaching the techniques andexpertise for professions in Bodywork and Holistic Healing. CAHA trainsprofessional therapists in Massage, Energywork, Reiki and Reflexology, aswell as providing Registered Continuing Education classes for professionalsand...
Articles 2008-06-11
VisiTech PR Awarded PRSA's Silver Anvil Award of Excellence
DENVER -- VisiTech PR, an independently owned PR agency specializing in serving technology clients, has received a Silver Anvil Award of Excellence from the Public Relations Society of America PRSA. The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to VisiTech...
Articles 2008-06-09
SEO PR helps level online playing field
WEBSITES AREN'T the only thing to consider when employing search engine optimization SEO, according to PR practitioners and service providers. Optimizing company press releases for search engines is also an important tool in shaping online communication. Publishing press releases on widely distributed RSS feeds, such as PR Web,...
Articles 2008-06-01
Occupational hazards: some employers hand out fancy job titles as a zero-cost motivational tool, while others use them to attempt a laudable culture change, But, as Charles Orton-Jones explains, the usual outcomes are cynicism and confusion
[ILLUSTRATION OMITTED] Job titles matter. Sad, but true. They matter to the holders. They matter to status-obsessed metrosexuals who lurk at cocktail parties. And they matter--nay, they are of supreme importance--to companies that want to put a price on your head. Insurance firms...
Articles 2008-06-01
OCCUPATIONAL HAZARDS
Some employers hand out fancy job titles as a zero-cost motivational tool, while others use them to attempt a laudable culture change. But, as Charles Orton-Jones explains, the usual outcomes are cynicism and confusion. Job titles matter. Sad, but true. They matter to the holders. They...
Articles 2008-06-01
Therapy after terror; 9/11, psychotherapists, and mental health
Therapy after terror; 9/11, psychotherapists, and mental health. Seeley, Karen M. Cambridge U. Pr. 2008 242 pages $35.00 Hardcover RC552 In the days immediately following 9/11 even those of us who...
Articles 2008-06-01
Sexual deviance; theory, assessment, and treatment, 2d ed
Sexual deviance; theory, assessment, and treatment, 2d ed. Ed. by D. Richard Laws and William T. O'Donohue. Guilford Pr. 2008 642 pages $70.00 Hardcover RC556 Updated to include the newest research...
Articles 2008-06-01
Motivational interviewing in health care; helping patients change behavior
Motivational interviewing in health care; helping patients change behavior. Rollnick, Stephen et al. Guilford Pr. 2008 210 pages $25.00 Paperback Applications of motivational interviewing R727 Writing for any health...
Articles 2008-06-01
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