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- Turning Journalists Into PR People
- Turning Journalists Into PR PeopleFrom hack to flack...As a former journalist who has been a communications consultant for about 20 years now, and someone who has hired into his PR agency both journalism school graduates and more grizzled veterans, I couldn't agree more with many of the points you make.It...
- Discussion threads 2008-07-07
Additional Resources
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- Truth, Fact and Perception a Constant PR Challenge
- "PR practitioners work with facts, perception and truth every day. Perception, is the process by which humans collect information and a basis for how humans see things. When PR practitioners talk about changing perceptions, they mean two things, whether they discuss it or not --changing individuals' ways of perceiving,...
- White papers 2003-01-01
- PR and the Updated Web Site
- It's good PR to have an updated Web but most PR practitioners do not update Web sites. There are webmasters who do that. They might be responsible for turning over materials to be mounted on the site.In this article there are 10 tips for web site maintenance that PR...
- White papers 2003-01-01
- PR in a "Closed Open" World
- The article asserts that Internet has expanded accessibility to human knowledge, but data abundance has exaggerated a paradox –an appearance of openness rather than real disclosure. It is an environment in which data floods often disguise secrecy. "Closed openness" is not new, and it has always been a factor in...
- White papers 2003-01-01
- PR and Blogging – How to Think About It
- "Blogs are variously described as an individual's way to speak out, as a view on the world that one would not find in established journalism, as a way to discuss things with peer groups and more. In conventional blogging, anyone can write anything at any time. However, this is not...
- White papers 2003-01-01
- PR's Double Vision
- Paper explains that PR practitioners tend to reflect clients they serve because of self-selection, if nothing else, but they might not understand differences between press agentry and relationship building, specially in merged firms that join cultures under one banner. That is why building a culture or preserving one may be...
- White papers 2003-01-01
- Should You Pay for PR Placements?
- Should You Pay for PR Placements?PR doesn't equal media placementsThis is ridiculous. Does the author of this blog truly believe that PR is all about media relations? In this case, this blog is 50 years behind.RE: Should You Pay for PR Placements?I suppose a correlation could be made between PR...
- Discussion threads 2007-12-18
- How Will Recession Effect the PR Industry?
- So now it seems to be official: the U.S. is in a recession. That's according to the Wall Street Journal, which said today: "The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey, a view that was reinforced by...
- Blog posts 2008-03-13
- Association PR: Techniques of great PR teams
- To the delight of members, top PR teams are creating mass media coverage to: A. Increase member income. B. Increase cost efficiency. C. Increase PR compensation and budgets. There is a primitive justice in compensation and budgeting for association PR: practitioners who make the most for...
- Research articles 1999-01-01
- PR 'Pro Bono Drive Bys' Provide A Business Boost...Down The Road
- PR practitioners who truly have a heart for the profession thrive on being the bridge between prospective sources and journalists. And, at least in the author's experience, here's an especially enriching part of it: providing that link for people who have never been - and may never become - clients....
- White papers 2009-01-01
- PR On A Shoestring - Pay Per Hit Can Work For You
- The challenge facing small business owners who want to be ambitious during the recession is how to maximise the exposure they get without committing unnecessary funds. The good news for them is that PR practitioners are starting to look creatively at how they can boost their own cash flow and...
- White papers 2009-01-01
- Amid Scrutiny from Press, Senate, PR Leaders to Speak at O'Dwyer's Event
- NEW YORK -- Following U.S. Senate hearings and front-page examinations of the public relations field in two of the country's top newspapers, five of the PR industry's most influential figures are among those set to address hundreds of PR practitioners at the Yale Club in New York on May 17...
- Research articles 2005-05-16
- Video Pumps Up PR
- Despite a significant increase in the demand for healthcare news, TV stations are faced with serious budget cutbacks and often don't have the resources to produce the medical stories their viewers demand. As a result, stations are increasingly turning to video news releases VNRs, b-roll packages, and satellite media tours...
- White papers 2002-11-01
- Is Project Management Software Useful For PR?
- Project management software is not for the creative mind that thinks big ideas but dismisses minutiae. The kind of individual who uses it best is one who can break big ideas into ordered, finite steps. This is a skill that is not easy to learn and may be beyond some...
- White papers 2007-02-13
- Stakeholder Strength: PR Survival Strategies in the Internet Age
- With the advent of the Internet, stakeholder communication behavior has changed and will continue to change in the future. Stakeholders can now communicate with each other about an organization in a very public way. The public relations function will in most cases be the department dealing with these unplanned messages....
- Research articles 2005-04-01
- Data Security: A New Concern for PR Practitioners
- A company's internal data security procedures have not historically had a major impact on the corporate public image. And while companies dealing in consumer data were certainly concerned for their customers' well being, the recent trends with respect to security surpass many traditional corporate image-related concerns. These new legal issues...
- Research articles 2005-07-01
- APCO and Council of Public Relations Firms Launch Best Practices Web Site for Bloggers and PR Practitioners
- To: NATIONAL EDITORS Contact: Sarah Goins of APCO Worldwide, +1-202-778-1260, sgoins@apcoworldwide.com Findings from Study Reveal Misperceptions in Current Blogger-PR Communications WASHINGTON, March 24 /PRNewswire-USNewswire/ -- A 2007 study fielded by APCO Worldwide and the Council of Public Relations Firms Council, revealed a disconnect between bloggers and public relations professionals...
- Research articles 2008-03-24
- The More Things Change
- The article asserts that PR practitioners over time should learn these human patterns and know how to handle typical responses. One gains credibility through providing wise advice and implementing appropriate action to influence the outcome of events. Communicators should be a voice of reason and long-term self-interest in debates over...
- White papers 2003-01-01
- Learning Online Crafts
- Online is the present and future of PR is not the end of PR as we know it. It is media tool with features that PR practitioners should exploit, and there is the challenge. Because online is a tool, one must learn to use it, and that is a challenge...
- White papers 2003-01-01
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