Reporters and editors (like, um, me) are deadline driven folks, and it takes some effort to get their attention. If PR reps want reporters to read their emailed press releases spam for journalists, its best to build relationships with them. MarketingSherpa has an interview with Advertising Age editor Jonah Bloom...
Ever wonder how large companies and PR firms work together to manage reporters working on in-depth stories? Well, we now know what Microsoft does. Wired Magazine writer Fred Vogelstein was writing a story about Microsoft, and one day an odd item appeared in his inbox. Apparently, Microsoft and its...
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