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pr spam

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Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
Understanding PR Spam: A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...; Tags: Travis Van, MediaMap, public relations, editorial calendar; Blog posts 2007-07-17
More Rules of Engagement for Blogger PR: You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...; Tags: Blogging, Policies and procedures, Jon Greer, blogger, Blogger, Ogilvy PR, blog, public relations; Blog posts 2007-11-15
The Losing Battle of Arguing With Bloggers: There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...; Tags: E-mail, Blogging, Jon Greer, Valleywag, public relations; Blog posts 2007-12-06
Wired's Chris Anderson: Start Practicing "Long Tail PR": Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...; Tags: Jon Greer, Wired Inc., public relations, long tail; Blog posts 2007-11-19

Do Emails to General "Info@" Addresses Get Read?: A reader asks ...I understand that it's important to target journalists with relevant material, but I'm having a hard time figuring out HOW to identify/find/get in touch with those journalists. Many journals have a general email address on their site if you dig enough (eg, "Send all press releases to...; Tags: Travis Van, e-mail, target list, home furnishing, public relations; Blog posts 2007-07-19
Online Video is the New Business Media: Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...; Tags: Corporate communications, Public relations, Blogging, PR opportunity, Jon Greer, video, online video, broadband video, blog, Sun Microsystems Inc.; Blog posts 2008-01-22

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pr spam

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