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- The Making of a PR Story
- To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
- White papers 2006-03-06
Additional Resources
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- Should You Pay for PR Placements?
- One of the more vexing elements of being a PR client is figuring out what you are paying for. The vast majority of PR firms charge clients monthly retainer fees that cover the entire scope of their work, whether or not that work resulted in any media placements that month....
- Blog posts 2007-12-17
- Why Modern Journalism Makes PR Easy
- Why Modern Journalism Makes PR EasyPR Easy Today? Great Question, Wrong AnswerCouldn't agree less with this. Journalism may be easier because there are more sources at your fingertips, but for PR I think the job is harder. Why? Because, for journalists, it's much easier to get the other side of...
- Discussion threads 2008-03-18
- Empty PR Exercises That Make Your Company Look Amateurish
- Empty PR Exercises That Make Your Company Look AmateurishROFLAnd don't forget announcements that some tiny magazine somewhere gave you (and 50 other advertisers) some ridiculous award.RE: Empty PR Exercises That Make Your Company Look AmateurishTravis:As usual, incisive and honest. As a receiver of many of these lame-o announcements, I can...
- Discussion threads 2007-10-18
- Should You Pay for PR Placements?
- Should You Pay for PR Placements?PR doesn't equal media placementsThis is ridiculous. Does the author of this blog truly believe that PR is all about media relations? In this case, this blog is 50 years behind.RE: Should You Pay for PR Placements?I suppose a correlation could be made between PR...
- Discussion threads 2007-12-18
- The Donald Trump School of PR
- Here's a quiz: an unfavorable story about your business appears in a major metropolitan newspaper. You should: A) Phone the writer, call him names and threaten to sue him. B) Analyze the article, note any inaccuracies and seek corrections and possibly a follow-up article....
- Blog posts 2007-12-18
- Top PR Crises of 2007
- 2007 has been filled with big crises that presented PR challenges, from the Virginia Tech massacre to Don Imus to the NBA's gambling referee. PRWeek has done a nice job summing up the year in PR with its 2007 Book of Lists, including 10 PR Crises that...
- Blog posts 2007-12-31
- Why Journalists Need PR People
- Why Journalists Need PR PeopleInterdependent, Mutually BeneficialAs a journalist, turned political press secretary, the experience on both sides of the communications business was extremely valuable. The PR person is in the middle and best performs their function when they convey to the person that signs their check, that the person...
- Discussion threads 2008-04-02
- Signs You Picked the Wrong PR Firm
- Your company went through an agency review process and found the PR firm that felt like the right match (their track record was solid, their referrals checked out, the publicity results they promised sounded ideal). You've already invested a great deal of your VP or director of marketing time...
- Blog posts 2007-09-17
- Highlighting An Old Strategy: AdWords As PR Spin Tool
- Harvard's Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the...
- News items 2009-11-11
- Scott McClellan Sells Out the PR Industry
- Scott McClellan is going to be rich man. The former Bush press secretary's about-face regarding what he and the White House said while he was Bush's spokesman will make his book fly off the shelves and will probably double his speaking fee and the demand for his services. ...
- Blog posts 2008-05-29
- Pentagon Plays the PR Game To Win
- I'm having a hard time getting terribly worked up about the New York Times story that the Pentagon used media training tactics to prep retired military officers for appearances as military analysts on TV talk shows. This has nothing to do with my position on the Iraq...
- Blog posts 2008-04-22
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- PR Implications of New Google News Feature
- PRWeek ran a story about the just-launched Google News feature that "allows newsmakers to comment on articles" listed on Google News and then puts those comments at the top of the comments list."Some have commended the technology for revolutionizing media - notably the role of journalists, sources, and PR pros....
- Blog posts 2007-08-13
- Avast Matey! Even 21st Century Pirates Have PR Flacks
- Pity the poor, misunderstood modern-day pirate. People think of them as swashbuckling outlaws of the sea, inflicting terror, swilling moonshine and saying things like "Arrr!" “We don’t consider ourselves sea bandits,†said Sugule Ali, spokesman for the Somali pirates who seized a Ukrainian ship full of...
- Blog posts 2008-10-02
- Understanding PR Spam
- A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
- Blog posts 2007-07-17
- How to Stop the Revolving Door at PR Agencies
- PRWeek reports on a new survey by the PR agency consulting firm StevensGouldPincus of 150 PR firms, which found that turnover averages 20% per year, with larger firms (billing $25 million or more) seeing turnover rates of 24% per year. In other words, the entire agency, other than the...
- Blog posts 2007-12-05
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
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