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- The Real ROI of the Press Release
- Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers — just be careful how you do it. ...
- Articles 2009-08-12
Additional Resources
- Poll: Have the Olympics Affected Your PR Strategy?
- Has the wall-to-wall coverage of the Olympics affected your PR strategy? Did you avoid releasing news during this period, fearing a lack of coverage, or did you release bad news during this period also to avoid coverage? If you have sports-related products or something to do with...
- Blog posts 2008-08-18
- Highlighting An Old Strategy: AdWords As PR Spin Tool
- Harvard's Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the...
- News items 2009-11-11
- PR's Most Underrated Skill
- Public Relations PR involve developing and maintaining congenial relationships with clients and other outside entities. It is an important aspect of organizations. Writing and reporting skills play an important role in the PR strategy of organizations. Editors are responsible for developing the material that clients pay the PR organization to...
- White papers 2003-01-01
- 6 Effective Ways To Generate PR For You And Your Business
- Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to: Appearing as a...
- White papers 2009-01-01
- Direct-To-Consumer PR Reflects Power Of DIY
- Any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. This paper gives five tips...
- White papers 2008-09-02
- Anthony Mora - Investigative PR
- Anthony Mora began his career as a freelance journalist before starting Anthony Mora Communications in 1990. Mora discusses the ways he draws on his established career as a media insider to deliver PR strategy for an unusual list of clients.
- Videos 2008-03-08
- Bush Online Interview a Wake-up Call for PR
- George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...
- Blog posts 2008-05-15
- Press Releases Are An Effective Component Of Any Internet Marketing Strategy
- Press releases are media independent and they can use any format and any distribution means accepted by the media. They are a form of propaganda and are official statements issued by companies and organizations to print, television and radio media. They are written in order to promote a constructed image...
- White papers 2008-06-04
- Do You Need a Social Media Strategy?
- Crafting a social media PR strategy for your company can be a daunting task. How do you know where to engage? And once you've put yourself out there, how do you measure the results? Social media expert Brian Solis shows companies how to make a first foray into marketing...
- Blog posts 2009-05-21
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler's top spokesperson resigned this week, and going forward, the PR department will report to the head of HR. Does this make sense to you? It doesn't make a lot of sense to me. Chrysler was recently acquired by Cerberus, a private equity firm...
- Blog posts 2007-12-13
- Best Practices of PR Departments
- How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....
- Blog posts 2008-06-06
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler Buries PR in the Corporate BureaucracyChrsyler Back To The Stone AgeIt's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR perhaps beaten only by Finance...
- Discussion threads 2007-12-14
- Brand Strategy = Marketing Boondoggle
- Brand Strategy = Marketing BoondoggleRE: Brand Strategy = Marketing BoondoggleQUOTE: It goes way beyond marketing, PR, ad campaigns, and websites.First of all, Steve, love your writing. Great stuff. Really insightful.I understand and tried to reflect in the post that you were referring to larger issues than traditional marketing...
- Discussion threads 2008-10-14
- For Brokers: Media Strategy
- From the executive summary: ‘A comprehensive media strategy integrates Public Relations PR into the conventional marketing. So in addition to the weekly newspaper ad, marketing brochures, Web site, and yard signs, PR professionals strive to achieve targeted news coverage of their company in local publications and appearances on television and...
- White papers 2003-12-01
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
- Exposing One of PR's Dirty Little Secrets
- Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
- Blog posts 2007-11-08
- John McCain's Smart Blogger Relations Strategy
- Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...
- Blog posts 2008-05-20
- Should You Pay for PR Placements?
- One of the more vexing elements of being a PR client is figuring out what you are paying for. The vast majority of PR firms charge clients monthly retainer fees that cover the entire scope of their work, whether or not that work resulted in any media placements that month....
- Blog posts 2007-12-17
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