Should You Start Issuing Social Media Releases?Nothing but a cheap PR stunt by SHIFTI have never had a reporter, blogger, or Facebook user request one of these. It's a cheap PR stunt concocted by SHIFT Communications. There is no demand for this, and it makes the whole profession look like...
THIS is the moment David Cameron tried to play the world statesman - by postponing a luxury holiday for just FIVE hours. He took a private jet from Turkey to Tbilisi yesterday to meet Georgian president Mikhail Saakashvili. After the 35-minute meeting...
ON ADVERTISING Oh what a week it's been for advertisers losing their balls. First Heinz: the nation's culinary accompaniment of choice and now target of ire for the gay community. Heinz, Heinz, Heinz, how did you manage to get yourselves in such a...
David Coulthard - the oldest driver in the Formula 1 field - has dispensed some words of advice to Lewis Hamilton on the eve of the pair's home grand prix at Silverstone this coming weekend, warning his fellow Brit against going down 'a Beckham-style route'. Hamilton...
This curious essay in self-mortification has its moments, though one quickly begins to suspect its trustworthiness as a documentary. Shaggy-haired London layabout Chris Waitt - thirtyish, single, no visible means of support - ponders his most recent break-up and decides to make a film about his...
WASHINGTON -- Wal-Mart's announcement yesterday that it would notify its employees about the EITC is another company effort to polish its image. The United Food and Commercial Workers International Union UFCW believes the Earned Income Tax Credit is a valuable program for workers. And we...
Campaigners will be demonstrating outside Primark's flagship London branch this morning, accusing the cut-price fashion chain of behaving irresponsibly in response to allegations of child labour in its overseas manufacturing operations. Last week the company axed three of its south Indian suppliers for...
MARKETING MCDONALD'S After facing increasingly damaging assaults on its brand, McDonald's has taken the fight to its detractors. Sophie Morris meets the executive who is determined to make burger meat out of her opponents Marketing executives make a point...
New partnership to accelerate stunt riding sanctioned events LAKELAND, Fla., June 10 /PRNewswire/ -- Dorsch Acquisitions, LLC, led by Daniel J. Dorsch, the successful franchise and hospitality CEO who is well known as the turnaround artist, today announced that it has acquired a 40...
ON ADVERTISING Blame Soichiro Honda. Or blame advertising fatigue. Live advertising is the topic of the moment. When Mr Honda said "difficult is worth doing" it's unlikely he had a team of sky divers spelling out his name mid-air, live on television, in...
FABIO CAPELLO last night denied he was a pawn in a shameless PR stunt after naming David Beckham as England captain for tonight's friendly with Trinidad and Tobago. The game has been widely criticised as a blatant bid to court FIFA vice-president Jack Warner's three influential...
FABIO CAPELLO last night denied he was a pawn in a shameless PR stunt after naming David Beckham as captain for tonight's friendly with Trinidad and Tobago. The end-of-season friendly has been widely criticised as a blatant bid to court FIFA vice-president Jack Warner's three influential...
This article is based on a series of conversations with several leading minds in Japan's public relations agency business about how the industry continues to evolve. The author is indebted to Toshiya Takata and Robert Magyar for their groundbreaking 2005 article Embracing PR in Japan. ...
Byline: RUPAL PAREKH While a well-placed press release can still generate tons of media coverage for a brand getting involved with a hankering for entertainment, some PR shops want to offer clients more than a mention in Page Six. ...
*MANSFIELD TOWN Non-executive chairman Tony Egginton has branded plans to rename the club as "bizarre" and a "PR stunt" by prospective new owner John Batchelor. "To think about changing the name is absolutely bizarre," Egginton said. "I don't think it will happen. I am not versed well enough in league...
*MANSFIELD TOWN Non-executive chairman Tony Egginton has branded plans to rename the club as "bizarre" and a "PR stunt" by prospective new owner John Batchelor. "To think about changing the name is absolutely bizarre," Egginton said. "I don't think it will happen. I am not versed well enough in league...
*MANSFIELD TOWN Non-executive chairman Tony Egginton has branded plans to rename the club as "bizarre" and a "PR stunt" by prospective new owner John Batchelor. "To think about changing the name is absolutely bizarre," Egginton said. "I don't think it will happen. I am not versed well enough in league...
Byline: Ken Wheaton In what Louis Vuitton`s PR people are saying is his first ad appearance, Keith Richards sat down with Annie Leibovitz to shoot a photo for the Parisian fashion house's "core-values campaign.'' He joins luminaries such as Andre...
Byline: AD AGE STAFF Cost: an estimated $2 million to $4 million in lost coffee and muffin sales. ROI so far: hundreds of millions of dollars worth of media coverage for Howard Schultz's turnaround attempt; some better-trained baristas; and a...
Climate Change: Insurers Respond The Second Part of a Series Evan Mills is a staff scientist at the U.S. Department of Energy's Lawrence Berkeley National Laboratory. He has studied the implications of climate change for the insurance industry for more than...
Articles 2008-03-01
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