Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Should You Start Issuing Social Media Releases?
- Should You Start Issuing Social Media Releases?Nothing but a cheap PR stunt by SHIFTI have never had a reporter, blogger, or Facebook user request one of these. It's a cheap PR stunt concocted by SHIFT Communications. There is no demand for this, and it makes the whole profession look like...
- Discussion threads 2008-02-29
Additional Resources
- Candidates Both Fall Flat With Their Bailout PR Stunts
- Barack Obama and John McCain both ventured into the realm of PR stunts Wednesday in response to the Wall Street financial crisis, and both fell flat with their efforts. First, let's stop for a sec and define a PR stunt: an action or announcement that's more flash...
- Blog posts 2008-09-25
- Candidates Both Fall Flat With Their Bailout PR Stunts
- Candidates Both Fall Flat With Their Bailout PR StuntsRE: Candidates Both Fall Flat With Their Bailout PR StuntsThere's no doubt that the McCain stunt was more damaging because it was more visible. In addition to the things you mentioned, but also his putting on hold the debate (where we can...
- Discussion threads 2008-09-26
- PRSA Pulls Publicity Stunt to Promote PR Ethics
- I was a little surprised to get an urgent email in my inbox from PRSA of which I am a member saying, "NO MORE LIPSTICK: PRSA Formally Challenges McCain and Obama Campaigns." What?!? The email explained that the Public Relations Society of America PRSA, the dominant trade...
- Blog posts 2008-09-12
- How to Manage the Media
- How to Manage the MediaManage the mediaVery practical article with exaples of how others have achieved !!RE: How to Manage the MediaExcellent info. Every CEO should read this!RE: How to Manage the MediaI work for a non-profit seeking ways to communicate our successful partnerships with private business. Maybe managing...
- Discussion threads 2008-04-03
- Five Reasons WellPoint's $10M Healthcare Competition Won't Work
- So now the health-insurance provider WellPoint has put up $10 million for a new X Prize -- one that promises the money to anyone who can figure out a new way to fix the healthcare system. The X Prize Foundation is the same organization that created similar prize competitions in...
- Blog posts 2008-10-16
- BORN AGAIN: Tr.im Comes Back From the Dead
- Last Sunday, Nambu made headlines in the social media world when it suddenly shut down its Tr.im URL shortener, putting millions of links at risk. The situation was severe enough for short URL giant Bit.ly to swoop in and try to save Tr.im's links. Tr.im refused. Perhaps this is why:...
- News items 2009-08-11
- Toyota, Hypocrisy and Green PR
- We've written about how green initiatives at your company can be good for the long-term bottom line and, of course, how they aren't bad for PR either. Of course, sometimes they really are. Especially when you are caught talking out of both sides of your mouth, as Toyota was last...
- Blog posts 2007-10-10
- DNC: President Joins Fellow Republicans on Immigration: Wants Nothing Done
- To: POLITICAL EDITORSContact: Luis Miranda of the DNC, +1-202-863-8148 WASHINGTON, April 9 /PRNewswire-USNewswire/ -- On the fourth anniversary of the fall of Baghdad, President Bush decided his best PR photo op would come on the Arizona border with Mexico, touting his immigration proposal. The PR stunt, however, doesn't distract from...
- Research articles 2007-04-09
- PR Coups and Capers: Major Hits and Flops in Public Relations
- Taco Bell was right on target when the Russian space station Mir dropped from the sky. The company scored a media coup by setting up a bulls-eye in the Pacific Ocean with the Taco Bell logo dead center, offering a free taco for each and every American if Mir should...
- White papers
- NCPA: Wal-Mart PR Stunt Goes Nationwide; 99 Percent of Drugs Not Covered by Program
- To: State DeskTo: State Desk
- Research articles 2006-10-26
- MLB's PR Stunt.(Major League Baseball)(Brief article)
- By Ben Grossman Baseball plays favorites with DirecTV Major League Baseball's announcement last Thursday that it would give In Demand and Dish Network the chance to match DirecTV's renewal price for the Extra Innings out-of-market packag...
- Research articles 2007-03-12
- Wal-Mart PR Stunt Goes Nationwide; 99 Percent of Drugs Not Covered by Program
- To: State Desk, Health and Medical ReporterTo: State Desk, Health and Medical Reporter
- Research articles 2006-11-28
- Wal-Mart PR Stunt Goes Nationwide; 99 Percent of Drugs Not Covered by Program
- To: State DesksTo: State Desks
- Research articles 2006-10-19
- Wal-Mart PR Stunt Goes Nationwide; 99 Percent of Drugs Not Covered by Program Says NCPA
- To: National DeskTo: National Desk
- Research articles 2006-11-16
- Paper peace doves set to fall over troubled southern Thailand in PR blitz
- BANGKOK AFP — Fifty aircraft were due to scatter 120 million paper birds across Thailand's trouble-hit Muslim-majority south in a peace gesture that has captured the imagination of most of the nation, officials said. The airdrop, to mark revered King Bhumibol Adulyadej's 77th birthday, is designed to symbolise the...
- Research articles 2004-12-04
- Lite-Brites, big city and a whole load of trouble; Millions watch as obscure cartoon's PR stunt sends Boston into terror panic.(News)
- Byline: ANDREW HAMPP ahampp@crain.com It's sure to be remembered as one of the silliest marketing efforts of all time, trumped only in its absurdity by the reaction it provoked-a reaction that should ensure the Turner Broadcasting promotion a place in history...
- Research articles 2007-02-05
- India Stamps on Piracy
- India's National Association of Software and Service Companies Nasscom is taking a traditional approach to crushing modern crime - it's using an elephant to trample pirated software CDs. Nasscom's jumbo PR stunt was used to highlight the association's response to India's thriving piracy sector. According to...
- Research articles 1999-04-30
- BBDO Airs "Suicide" Ads for Pepsi Max
- PepsiCo announced a new global CMO, Jill Beraud, formerly the CMO at Victoria's Secret. Her first job will be to decide whether BBDO Dusseldorf's new suicide-themed Pepsi Max ads should be pulled. The ads show a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his...
- Blog posts 2008-12-03
- Is "Backshoring" the Next Big Trend?
- Major companies such as Sallie Mae, Delta, Dell, the Home Shopping Network and IBM have all announced they are "backshoring" jobs to America. But is the backshoring trend just a PR stunt? by Stefan Deeran
- Blog posts 2009-06-03
- << Previous
- page 1 of 1
- Next >>
