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- VMware: The World's Busiest PR Team?
- A couple of weeks ago, Forbes wrote that VMware had become the world's fifth highest-valued software company (behind only Microsoft, Oracle, SAP and Adobe). Pretty incredible for a technology category ("virtualization") whose basic concept / definition ("abstracting the OS and software from the underlying hardware") ... is far beyond the...
- Blog posts 2007-09-12
- Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.
- The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...
- White papers
Additional Resources
- VMware: The World's Busiest PR Team?
- VMware: The World's Busiest PR Team?Xerox, Kleenex, Coke and now VMWareNot sure if there's an official name for this phenomenon - when a company or product name become synonymous with the name of what the product actually is ... Xerox copying, Kleenex facial tissue, Coke cola, and now VMWare...
- Discussion threads 2007-09-13
- PR Firm / Client Collaboration Break-Downs
- Yesterday's rant covered some of the common characteristics of underperforming PR firms (from the frustrated client's point of view). As kstarrpr from Larkin Communications commented, sometimes PR firms do indeed "[e]xpect the internal manger [on the client side] to do the heavy lifting with the agency's duties...
- Blog posts 2007-09-18
- New Merck Allegations: A Fake Journal; Ghostwritten Studies; Vioxx Pop Songs; PR Execs Harass Reporters
- Federal prosecutors in the U.S. will be reading with amusement the Australian press's coverage of a class action trial down under for patients who took Merck's now-withdrawn painkiller Vioxx. Details emerging in Oz make some of the antics that Merck's American counterparts got up to look tame...
- Blog posts 2009-04-23
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler's top spokesperson resigned this week, and going forward, the PR department will report to the head of HR. Does this make sense to you? It doesn't make a lot of sense to me. Chrysler was recently acquired by Cerberus, a private equity firm...
- Blog posts 2007-12-13
- Signs You Picked the Wrong PR Firm
- Signs You Picked the Wrong PR FirmCollaboration Also KeyThese are some terrific points. As a 15 year PR veteran who has worked on the inside as well as now heading up Larkin Communications, a strategic PR firm for emerging growth companies, it has always been a concern of mine that...
- Discussion threads 2007-09-18
- American Red Cross PR Team Earns PR Professional of the Year Honors for Three Top Executives
- NEW YORK -- The Public Relations Society of America PRSA presented its prestigious "Public Relations Professional of the Year" award to three top executives of the American Red Cross' public relations team at its annual Silver Anvil Awards Ceremony held last night at the Equitable Tower in New York City....
- Research articles 2005-06-10
- Columbia TriStar promotes PR pair.
- Andre Caraco and Gigi Semone have been named executive VPs of publicity for the Columbia TriStar Motion Picture Group. Caraco and Semone will coordinate publicity efforts for the studio's motion picture division, with Caraco overseeing the West Coast PR team based...
- Research articles 2006-10-05
- americangreetings.com Names Alexander Ogilvy and Ogilvy Public Relations Worldwide Team as Agency of Record
- SAN FRANCISCO--BUSINESS WIRE--July 19, 1999-- americangreetings.com, a subsidiary of American Greetings (NYSE:AM), today announced it has selected Ogilvy Public Relations and its Alexander Ogilvy unit as its agency of record. The firm was chosen because of its ability to provide both extensive experience and expertise in the electronic...
- Research articles 1999-07-19
- World's Most Clueless Marketing Group?
- Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
- Blog posts 2007-09-11
- Bonds PR Push is Too Little, Too Late
- Bonds PR Push is Too Little, Too LateRE: Bonds PR Push is Too Little, Too LateI agree, but want to add that he is a PR nightmare for any team to take on. His checkered past will haunt him for the rest of his days, and teams realize that he...
- Discussion threads 2008-08-12
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Top PR Crises of 2007
- 2007 has been filled with big crises that presented PR challenges, from the Virginia Tech massacre to Don Imus to the NBA's gambling referee. PRWeek has done a nice job summing up the year in PR with its 2007 Book of Lists, including 10 PR Crises that...
- Blog posts 2007-12-31
- Bonds PR Push is Too Little, Too Late
- Barry Bonds, the home run king and alleged steroid user, may still have Major League baseball skills. But no team in either league has picked him up for this season, including my hometime Giants. It's not his skills that are in question, though -- it's his demeanor. He's had the...
- Blog posts 2008-08-11
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
- Dell Pioneers A New Type of PR/Ad Agency
- Throughout its history, Dell Corp. has been an innovator. This week, the company turned its attention to the world of advertising and PR and announced an innovation that is already sending shock waves through the marketing sector. Dell announced that it would consolidate its $1.5 billion per...
- Blog posts 2007-12-04
- Post Merger, Pfizer-Wyeth Might Be Structured Like J&J
- When Pfizer and Wyeth complete their merger, the new company might look a bit like Johnson & Johnson: a collection of relatively small units working autonomously. That scenario emerged in a chat over a cup of tea that BNET had yesterday at Pfizer's New York HQ with...
- Blog posts 2009-02-13
- Signs You Picked the Wrong PR Firm
- Your company went through an agency review process and found the PR firm that felt like the right match (their track record was solid, their referrals checked out, the publicity results they promised sounded ideal). You've already invested a great deal of your VP or director of marketing time...
- Blog posts 2007-09-17
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