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VMware: The World's Busiest PR Team?
A couple of weeks ago, Forbes wrote that VMware had become the world's fifth highest-valued software company (behind only Microsoft, Oracle, SAP and Adobe).  Pretty incredible for a technology category ("virtualization") whose basic concept / definition ("abstracting the OS and software from the underlying hardware") ... is far beyond the...
Tags: IPO, Utility computing, Storage management, Travis Van, VMware Inc., Virtualization, Public Relations, PR team
Blog posts 2007-09-12
Asking advice from the enemy.(Tesco PLC delivery)(Brief Article)
Tesco's PR team would have you believe everyone loves the delivery guys from Tesco Direct (The Grocer, Counterpoint, July 15), but at least one deliverer in Oxfordshire received a very frosty reception. When he stopped in a village and asked for di Tesco's PR...
Tags: PR team, Tesco
Research articles 2000-08-19
Safeway promotes more partnerships.(Valentine's Day)(Brief Article)
If it wasn't enough to try and be "best at fresh" and "best at convenience", Safeway has decided to be "best at fixing up shoppers" in time for St Valentine's Day. In a move that Tesco and Asda's PR teams would be pro ...
Tags: partnership, PR team, Safeway Plc.
Research articles 2001-02-10
Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.
The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...
Tags: PR Team, Public Relations, Marketing, Corporate Communications, Public Relations Department
White papers

Additional Resources

Ringo Starr Endorses Peace and Designer J Gerard
Luthier PR -- It's no secret that legendaryBeatle Ringo Starr is a parishioner of the world peace movement. Starrrecently took his efforts a step further when he started endorsing designerJ Gerard/Peace Gallery as his go-to designer for Peace Couture & "peacegear." Ringo was referred to the J Gerard/Peace Gallery by...
Articles 2008-08-05
Ogilvy Public Relations Worldwide Announces Addition to its 360 Degree Digital Influence Group
Irfan Kamal Brings Extensive Strategy Experience Including work for Jeff Bezos, founder and CEO of Amazon.com WASHINGTON, Aug. 5 /PRNewswire/ -- -- Ogilvy Public Relations Worldwide Ogilvy PR, an integrated global communications firm, announced today that Irfan A. Kamal has joined the agency as vice president of...
Articles 2008-08-05
Many unhappy returns
FILMS OF THE WEEK THE X FILES: I WANT TO BELIEVE (15) Chris Carter (104 mins) ** STARRING Gillian Anderson, David Duchovny THE LOVE GURU (12A) Marco Schnabel (88 mins) * STARRING Mike Myers, Jessica Alba, Justin Timberlake Ten years on from the first movie, and...
Articles 2008-08-01
Fässler to partner Pirro at Audi.
Marcel Fässler has been called up by Team Audi Sport North America to partner seasoned veteran Emanuele Pirro in the American Le Mans Series events at Road America and Detroit next month. The 32-year old Swiss driver is the latest addition to Audi's US squad, and replaces another...
Articles 2008-07-29
Football: BLUES CRUISE WILL BE OF LITTLE USE TO SCOLARI
C BLADES 0 CHELSEA 7 CHELSEA'S trip to the Far East seems unlikely to help Luiz Felipe Scolari as he tries to assess his squad. This is clearly a PR exercise by Chelsea, designed to appease key sponsors...
Articles 2008-07-27
The City Diary
The name's Hedges - Fishburn Hedges: PRs' summer party is licensed to thrill TIS THE SUMMER staff awayday season, and Fishburn Hedges, the City and corporate PR outfit, is way out in front for the best corporate jolly award. An insider says that the team were taken...
Articles 2008-07-27
New look for PK Carsport at Spa.
PK Carsport will debut a new look in the Spa 24 Hours as the team looks to kick-start its 2008 FIA GT Championship campaign. Anthony Kumpen and Bert Longin have endured a difficult year to date having switched to the Saleen S7R for this season, with the pair...
Articles 2008-07-25
PR Agency SHIFT Communications Promotes Julie Crabill to Vice President
NEWS FACTS SHIFT Communications -- an award-winning independent PR agency in North America -- todayannounced that Julie Crabill has been named vice president of the ConsumerLifestyle Practice in its San Francisco office. Crabill will continue to lead the Agency's San Francisco-basedconsumer clients and...
Articles 2008-07-24
PAN Communications Continues Steady Growth; Named AOR for Seven Clients
Firm Expands Consumer Portfolio with uLocate Communications and Isabella Products ANDOVER, Mass. -- PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced that it has been named the agency of record for seven companies across its three portfolios. The new clients...
Articles 2008-07-24
TechTeam Global to Announce Second Quarter 2008 Financial Results on August 5, 2008
SOUTHFIELD, Mich., July 23 /PRNewswire-FirstCall/ -- TechTeam Global, Inc. , a worldwide provider of information technology IT, enterprise support and business process outsourcing services, has scheduled the release of its second quarter 2008 financial results for approximately 4:05 p.m. EDT, Tuesday, August 5, 2008, via PR Newswire and the...
Articles 2008-07-23
Action Products Appoints Jae Hong to Lead Marketing Efforts
We are pleased to announce the appointment ofJae Hong as our Director of Marketing. Mr. Hong holds a BA from Universityof Pennsylvania and is a classically trained consumer packaged goodsmarketer starting his career with Procter & Gamble and then gaining hischildren's products expertise with children's art and...
Articles 2008-07-09
The G8 countries may run the old world economy. But it's the new one
Why should we care about the G8 and what they say about the future of the world economy, carbon emissions and all the other stuff that is emerging from their summit meeting in Hokkaido? So they are the world's eight largest economies and...
Articles 2008-07-09
Behavioral Targeting Making Massive Strides Due to Richer Segmentation, Higher Engagement and Increased Audience Fragmentation
Behavioral targeting gained momentum in 2007and is poised to hit the mainstream in 2009 according to Jupiter analystEmily Riley who presented a keynote address at the Revenue Science Partner Summit . According to recentJupiter Advertiser Executive studies, 49 percent of advertisers surveyedplan to use behaviorally targeted ads...
Articles 2008-07-09
Howard Roth Named New Leader of Ernst & Young's Global Real Estate Practice
NEW YORK, July 8 /PRNewswire/ -- Today, Ernst & Young announced that 30-year real estate industry veteran Howard Roth has been named the organization's new Global and Americas Director of Real Estate. Roth, who previously headed the Northeast real estate practice of Ernst &...
Articles 2008-07-08
Krugle Extends Search-Driven Solutions to Maximize Real Cost Savings
Krugle Enterprise 2.3 optimizes code maintenance to save enterprises up to $20 million per GB of source code annually MENLO PARK, Calif., July 8 /PRNewswire/ -- Krugle, Inc., the code search company, today announced the immediate availability of the newest version of its search...
Articles 2008-07-08
eEye Digital Security Named a CRN Emerging Tech Vendor
eEye Digital Security ( www.eeye.com ), an expertin integrated security and threat management solutions, today announced ithas been selected by Everything Channel as a CRN Emerging Tech vendor forits line of endpoint protection and enterprise vulnerability assessmenttools and services. CRN's Emerging Tech list captures companies that aredelivering high...
Articles 2008-07-08
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