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	<title><![CDATA[pr team Resources | BNET]]></title>
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		<title><![CDATA[VMware:  The World's Busiest PR Team?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=83]]></link>
		<description><![CDATA[A couple of weeks ago, Forbes wrote that VMware had become the world's fifth highest-valued software company (behind only Microsoft, Oracle, SAP and Adobe).Â  Pretty incredible for a technology category ("virtualization") whose basic concept / definition ("abstracting the OS and software from the underlying hardware") ... is far beyond the...]]></description>
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		<pubDate>Wed, 12 Sep 2007 14:35:24 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/travis+van.html"><![CDATA[Travis Van]]></category>
		<category domain="http://resources.bnet.com/topic/vmware+inc..html"><![CDATA[VMware Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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		<title><![CDATA[Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=262392]]></link>
		<description><![CDATA[The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...]]></description>
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		<category domain="http://resources.bnet.com/topic/steven+r.+van+hook.html"><![CDATA[Steven R. Van Hook]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations+department.html"><![CDATA[Public Relations Department]]></category>
		<category domain="http://resources.bnet.com/topic/pr+team.html"><![CDATA[PR Team]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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