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BNET Business Dictionary
- PR
- public relations: the presentation of an organization and its activities to target audiences with the goal of gaining awareness and understanding, influencing public opinion, generating support, and developing trust and...
- PR definition on BNET »
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- Stacie Krajchir: PR for Small Businesses
- Stacie Krajchir is the founder and President of The Bungalow PR, which offers a unique start-up package for clients who would rather execute PR themselves. Krajchir talks about her exclusive PR To Go service and how it improves her company's client relations
- Videos 2008-03-10
- Anthony Mora - Investigative PR
- Anthony Mora began his career as a freelance journalist before starting Anthony Mora Communications in 1990. Mora discusses the ways he draws on his established career as a media insider to deliver PR strategy for an unusual list of clients.
- Videos 2008-03-08
- ContentNext Founder Rafat Ali: Turning a Blog into a Business
- Wouldn't it be great to do what you love and call it work? Rafat Ali turned an "online resume" of his thoughts into ContentNext, an online media network spanning four websites, three continents and 22 employees. Now he's figuring out how to find good people, manage sales, and shift work...
- Videos 2007-09-04
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Pr Energizes Downstream Sales And Distribution Channels
- From the executive summary: ‘Relationships that impact a company's business extend in every direction, to customers, trade organizations, regulators, opposition groups, communities and the media. Beyond influencing these external audiences, public relations can also energize relationships all the way down the sales and distribution chain'. The paper examines this issue....
- White papers 2003-01-01
- WH Speaks On Bank Bailouts
- White House economic advisor Austan Goolsbee talks about AIG and its effects on the President s economic agenda. The Slate's John Dickerson gets his reaction to the House taxation bill.
- Videos 2009-03-20
Additional Resources
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- Top PR Blogs And Why You Should Read Them (Part 1)
- I read -- or more accurately, scan -- several dozen PR blogs on a regular basis, mostly looking for items and ideas to share with you on the Catching Flack blog. I do this through Google Reader, which is Google's feed reader. I thought you might be...
- Blog posts 2008-01-28
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler Buries PR in the Corporate BureaucracyChrsyler Back To The Stone AgeIt's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR perhaps beaten only by Finance...
- Discussion threads 2007-12-14
- PR Firm / Client Collaboration Break-Downs
- Yesterday's rant covered some of the common characteristics of underperforming PR firms (from the frustrated client's point of view). As kstarrpr from Larkin Communications commented, sometimes PR firms do indeed "[e]xpect the internal manger [on the client side] to do the heavy lifting with the agency's duties...
- Blog posts 2007-09-18
- Understanding PR Spam
- A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
- Blog posts 2007-07-17
- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- Using Facebook to Do PR
- I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
- Blog posts 2008-02-01
- PRWeek Creates a Monster With PR Blog Contest
- PRWeek Creates a Monster With PR Blog ContestRE: PRWeek Creates a Monster With PR Blog ContestI love how PR week is keeping a running tally of the score and then expects PR mavens not to solicit votes!RE: PRWeek Creates a Monster With PR Blog ContestUgh. I received a nearly incoherent...
- Discussion threads 2008-08-26
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
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