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- Where Does Product Management Belong In The Organization?
- The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions. The role of product management spans many activities from strategic to tactical, some very technical, others less so. The strategic role of product...
- White papers 2007-12-01
- Building Product Management Credibility
- How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare situation, product management is responsible for everything while has direct control over very little. It is a job where one...
- White papers 2007-12-01
- Are You Decent?: The Naked Truth About Product Management Performance
- Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
- White papers 2007-12-01
- High Impact Product Management: Creating And Measuring Product Management Success
- There are many different ways companies structure and approach Product Management PM. Particularly in firms where a certain PM maturity level hasn't yet been reached, PM Professionals can struggle with how to do their job in the most effective way. It doesn't help that sometimes Management and other groups don't...
- White papers 2007-12-01
- Multiple Products, Multiple Product Managers
- When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....
- White papers 2007-12-01
- Product Management And Services
- Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take...
- White papers 2007-12-01
- Surviving Product Management
- Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...
- White papers 2007-12-01
- The Product Management Triad
- How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
- White papers 2007-12-01
- Time For Product Management
- Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...
- White papers 2007-12-01
- Where Should Product Management Be In The Company?
- It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal process problems by moving people around. And product management gets tossed around more than most. Maybe this is...
- White papers 2007-12-01
- Who Needs Product Management?
- Product management is a well-understood role in virtually every industry except technology. In the last few years, the product management role has expanded its influence in technology companies yet we continue to hear the question, "Who needs product management?" Companies that have not seen the value of product management go...
- White papers 2005-03-01
Additional Resources
- Extreme Product Management: How To Deliver Products People Want To Buy In An Agile Development Environment Management
- This paper explains the minimum activities to have a viable approach to Extreme Product Management. The rest can come later: build trust. (Beer and fajitas is a practical way to get started.) Share methodologies. Learn each other's terminology, processes, artifacts, principles, and goals: communicate the vision. Who are you building...
- White papers 2006-07-10
- Smartphone wars - BlackBerry's plan to win
- Fortune Magazine -- For two Canadian guys who've spent the past 17 years together building one of the world's most important tech companies, Research in Motion co-CEOs Jim Balsillie and Mike Lazaridis have surprisingly little in common. Balsillie, 48, is tall, sinewy, and bald. He likes to spend his free...
- News items 2009-08-17
- Is Your Sales Process Obsolete?
- Is Your Sales Process Obsolete?Embrace Technology in your sales processI couldn't agree more with this article regarding the sales process. Back in the "industrial age" sales people could obtain an appointment and meet with a prospect and provide them with their company information in hopes of making a sale....
- Discussion threads 2007-04-05
- Microsoft Would Be Nuts to Acquire Sun [Updated]
- My colleague Michael Hickins has made the argument that Microsoft should acquire Sun Microsystems now that talks have apparently broken down between Sun and IBM. I've got to disagree. Even though Microsoft could clearly afford the price tag, it would be a foolish choice for almost more strategic reasons you...
- Blog posts 2009-04-06
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