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	<title><![CDATA[pragmatic marketing and product management Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/pragmatic+marketing+and+product+management.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to pragmatic marketing and product management]]></description>
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		<title><![CDATA[Where Does Product Management Belong In The Organization?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341176]]></link>
		<description><![CDATA[The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions. The role of product management spans many activities from strategic to tactical, some very technical, others less so. The strategic role of product...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Building Product Management Credibility]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341231]]></link>
		<description><![CDATA[How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare situation, product management is responsible for everything while has direct control over very little. It is a job where one...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/credibility.html"><![CDATA[Credibility]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
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		<title><![CDATA[Are You Decent?: The Naked Truth About Product Management Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341235]]></link>
		<description><![CDATA[Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
	</item>
	<item>
		<title><![CDATA[High Impact Product Management: Creating And Measuring Product Management Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341255]]></link>
		<description><![CDATA[There are many different ways companies structure and approach Product Management PM. Particularly in firms where a certain PM maturity level hasn't yet been reached, PM Professionals can struggle with how to do their job in the most effective way. It doesn't help that sometimes Management and other groups don't...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Multiple Products, Multiple Product Managers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341271]]></link>
		<description><![CDATA[When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/communications+problem.html"><![CDATA[Communications Problem]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Product Management And Services]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341277]]></link>
		<description><![CDATA[Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/professional+services.html"><![CDATA[Professional Services]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Surviving Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341291]]></link>
		<description><![CDATA[Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[The Product Management Triad]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341297]]></link>
		<description><![CDATA[How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Time For Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341299]]></link>
		<description><![CDATA[Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Where Should Product Management Be In The Company?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341304]]></link>
		<description><![CDATA[It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal process problems by moving people around. And product management gets tossed around more than most. Maybe this is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Who Needs Product Management?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341305]]></link>
		<description><![CDATA[Product management is a well-understood role in virtually every industry except technology. In the last few years, the product management role has expanded its influence in technology companies yet we continue to hear the question, "Who needs product management?" Companies that have not seen the value of product management go...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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