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- Holding A Successful Customer Conference
- Few things have more power to build customer loyalty than holding a customer conference. Just as true, few things require as much preparation, on-site work, and expense. The customer conferences your company holds can be critical to the long term health of your product and your company. The headaches, expense,...
- White papers 2007-12-01
- Performance Anxiety: Improving Product Performance
- One aspect of a software product which every company that develops software struggles with, all with very little outside guidance and standards for support, is product performance. A user's impression of how fast your product moves from screen to screen, how quickly it calls up lists of records, how seamlessly...
- White papers 2007-12-01
- Product Management And RFPs
- One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor intensive, exhaustive and exhausting efforts to tout the product. The effort to produce RFPs can be a drain on precious resources in Sales, Marketing, and Engineering. And Product Managers get involved...
- White papers 2003-01-01
- Product Management And Services
- Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take...
- White papers 2007-12-01
- Product Management As A Counterbalance
- The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. Each function, such as Marketing, has its inherent strengths and weaknesses. One function's weaknesses are balanced out by strengths from other functions....
- White papers 2004-01-01
- Where Do I Begin?: A Product Triage
- Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the...
- White papers 2007-12-01
- Product Pricing And The Socratic Method
- Socrates, the founding father of Greek and Western philosophy and self-styled gadfly who got under the skin of ancient Athenian society, pioneered a way of teaching that he called the Socratic Method. Questions from Socrates turned your perspective on its head, and drove you to look at the issue at...
- White papers 2007-01-01
- Product Road Map: The Real And The Ideal
- Like so many of the tools used by Product Managers to make the software product successful - the Requirements documents come to mind - the Product Road Map takes many different forms at different companies, and needs to be customized to suit each company. While it may seem that no...
- White papers 2004-01-01
- Product Roadmap To The Promised Land
- Before the testing and bug fixing, before the technical design and product plan, before the business and technical requirements, comes the Product Roadmap. And as we speak, Product Managers are asking themselves the question: "Just what is a Product Roadmap?" Do you have a Product Roadmap? One can be critical...
- White papers 2003-01-01
- Product Roadmaps
- A product roadmap is a frequent request from the sales force and others in the company. "What's coming in the next release and the ones after that?" Long buying cycles common with strategic products often mean the buyers need to know what the product will contain when the cycle ends....
- White papers 2007-12-01
- Product Strategy Doesn't Just Happen
- Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes. What is a successful product strategy? A successful product strategy is the use of a firm's product-related...
- White papers 2007-12-01
- Reconciling Maintenance And New Releases
- One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the one hand and for new capabilities on the other. Devoting too many resources to one or the other can cause your product to be out of whack and lose...
- White papers 2007-12-01
- Sales Training: Revving Up The Troops
- One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market opportunity, as the person who has heard the needs of customers and prospects, as the person who...
- White papers 2007-12-01
- Sample Product Manager Job Description
- Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers. As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from...
- White papers 2007-12-01
- Setting The Product Direction
- One of the central reasons that companies hire a Product Manager is to make sure that they have someone who sets and drives the direction of the product. In a world where there is never enough time to implement all the ideas that come along for great new features, you...
- White papers 2005-01-01
- Seven Things You Can Do To Improve Your Credibility On The Web
- Web credibility - like personal credibility - is paramount, and deserves every businessperson's attention. As you consider how you can make your organization's web presence more credible, we encourage you to do so in the larger context of one or more persuasive strategies. These strategies can have a significant positive...
- White papers 2007-12-01
- No Job Too Big: Cutting Your Job Down To Size
- We've all heard of the "No job too small" attitude, where a person considers nothing beneath them or too trivial to tackle as part of getting their overall job accomplished. Well, it seems to me that Product Managers have to deal with a very different challenge, the "No job too...
- White papers 2007-12-01
- New Features: Moving Ahead On All Fronts
- When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more new features are needed than there are resources to add them to the product. You can't possibly get all the features in that you want to put in. We...
- White papers 2004-01-01
- How Product Managers Help Development?
- Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. In fact, you find you can't predict whether a company will have its Product Manager positions reporting into Marketing or Development. The truth is that a fully mature product management...
- White papers 2004-01-01
- How To Fit Your Product Strategy To Small & Medium-Sized Businesses
- One of the key problems SMBs (Small and Medium-Sized Businesses) face is trying to use the "One-size fits all" offerings of many current technology products on the market. Challenges that need to be solved on a corporate or enterprise level. Product managers that change that focus and respond specifically to...
- White papers 2007-12-01
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