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	<title><![CDATA[pragmatic marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/pragmatic+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to pragmatic marketing]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Where Does Product Management Belong In The Organization?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341176]]></link>
		<description><![CDATA[The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions. The role of product management spans many activities from strategic to tactical, some very technical, others less so. The strategic role of product...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Avoiding Cyber Oblivion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341177]]></link>
		<description><![CDATA[Nowadays, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the secret powers of e-commerce and the role of new technologies in contrast to traditional print and old-fashioned, mass-advertising driven models. The new phenomenon of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Building Tomorrow's Products Requires Listening To The Market]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341178]]></link>
		<description><![CDATA[Although product knowledge is important, spending time listening to the market is where the real learning takes place, and the quicker you become acclimated, the more value you add. What is your comfort zone as a product manager? Is it the product? The technology? The competition? The customer? When you...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Circular Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341179]]></link>
		<description><![CDATA[Marketing is now only global; all the other books that say otherwise must be burned. Furthermore, the Dot Com craze was directly responsible for this mega shift. Web-based crusade wasn't wasted at all&. It is time to sincerely thank the dot-com revolution, Silicon Valley and the exuberant gold rush of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dot-com.html"><![CDATA[Dot-com]]></category>
		<category domain="http://resources.bnet.com/topic/wall+street.html"><![CDATA[Wall Street]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Content-Free Buzzword-Compliant Vocabulary List]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341181]]></link>
		<description><![CDATA[How many times have you read marketing materials for software that did not contain any real information? This paper explains list of meaningless buzzwords and ways to avoid them. The powerful software is flexible, intuitive, easy-to-use and integrates seamlessly with your other tools. Robust and scalable, your organization can enjoy...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/buzzword.html"><![CDATA[Buzzword]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Creating A Great Trade Show Playbook]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341182]]></link>
		<description><![CDATA[Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/trade+show.html"><![CDATA[Trade Show]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Customers Are Color Blind]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341183]]></link>
		<description><![CDATA[In e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. They must all reconverge and regroup and realign their thinking to cope with name-driven economy. Contrary to branding beliefs,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Don't Confuse Sales Support With Marketing: A Case For Buyer Persona Profiling]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341186]]></link>
		<description><![CDATA[As technology marketers, do you measures time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. If the marketing role is so narrowly defined, who could argue with the logic of using these resources to help close sales? This paper provides valuable...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Don't Just Listen, Grok Your Buyer Personas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341187]]></link>
		<description><![CDATA[Grok (rhymes with "Rock") is a verb that captures the essence of what we strive to achieve through buyer persona profiling. A marketer who groks a buyer persona is capable of experiencing "The literal capabilities and frame of reference of the subject." Thus grokking a buyer isn't just about listening...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/buyer.html"><![CDATA[Buyer]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[E-Commerce Branding]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341188]]></link>
		<description><![CDATA[Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the false notion in many corporate boardrooms that their firms had become "The master players of global e-commerce."...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Fresh Or From The Can?: Why The Better Product Still Struggles In The Marketplace]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341189]]></link>
		<description><![CDATA[Just because something is good for you, doesn't mean people will do it. Don't get blinded by the potential ROI of your product. Get out from behind your spreadsheet and start thinking like a typical user who's got a thousand things to do and just wants to get home to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketplace.html"><![CDATA[Marketplace]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
	</item>
	<item>
		<title><![CDATA[Get Results?: Or Get Approved?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341190]]></link>
		<description><![CDATA[Marketing is about representing the customer's view rather than the company view. Plenty of folks are talking about what is good and bad for the company; who is representing the customer? What are your product managers doing? Gathering market facts or steering internal planning meetings? Product Managers should spend more...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Collateral Is No Way To Support The Sales Force]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341201]]></link>
		<description><![CDATA[This paper explains with the help of scenario, that the best place to shorten the process is right at the start - to create a situation where the prospect and the rep can get down to business. You may find that your answer is different - that some other element...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/process.html"><![CDATA[Process]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[How Can Product Managers Help Marketing?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341202]]></link>
		<description><![CDATA[Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+folk.html"><![CDATA[Marketing Folk]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Data Can Turn You Into The Big Dog]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341203]]></link>
		<description><![CDATA[The problem with marketing and sales is that they are the functions inside companies most likely to be driven more by emotions and anecdotal "Evidence" than they are by facts. The result is never as profitable as it could be. If salespeople dominate decisions, without the benefit of qualitative customer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[How To Conduct A Successful Webinar: A Presenter's View]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341204]]></link>
		<description><![CDATA[One of the hottest new ideas made possible by the internet is the webinar. A webinar is a seminar presentation delivered and attended entirely over the web. The webinar makes a lot of sense for both presenter and attendee, particularly as traveling becomes more expensive and more difficult. The presenter...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/webinar.html"><![CDATA[Webinar]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
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	<item>
		<title><![CDATA[Is Your Logo That Important?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341206]]></link>
		<description><![CDATA[Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/desktop+publishing.html"><![CDATA[Desktop Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Maintaining Customer Relationships]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341207]]></link>
		<description><![CDATA[Every company needs a function to stay in continuous contact with the existing customer base. Someone must know which customer sites are available for reference calls, the state of their implementation, and which features are in production use. Do you know what your customers really think? Do you know which...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reference.html"><![CDATA[Reference]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing And Sales Materials: Business First]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341209]]></link>
		<description><![CDATA[Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating marketing and sales materials that are overly focused on the technical side of the product. Product Managers usually play an indispensable role in pulling the development of marketing collateral and sales tools...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Is Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341210]]></link>
		<description><![CDATA[At the end of the day, most marketers are internally driven. One-on-one recognition from management demonstrating an understanding of the marketer's strategies and tactics and how they directly influenced the product's success is the most rewarding. Since the marketer doesn't actually implement many of the tactics, the key is to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/tactic.html"><![CDATA[Tactic]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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