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	<title><![CDATA[pratt Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to pratt]]></description>
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		<title><![CDATA[Airbus Testing New Engine Technology]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/100048/airbus-testing-new-engine-technology/]]></link>
		<description><![CDATA[I mentioned in my C-Series post that engines would make or break that plane, and that Bombardier was planning to use the Pratt & Whitney Geared Turbofan GTF.  There's been a recent development that shows that Airbus may be interested as well.    Pratt has been doing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 May 2008 08:31:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/airbus+s.a.s..html"><![CDATA[Airbus S.A.S.]]></category>
		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
		<category domain="http://resources.bnet.com/topic/pratt.html"><![CDATA[Pratt]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
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		<title><![CDATA[Brand Management: Speed Dialing Through Association]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92966]]></link>
		<description><![CDATA[From the executive summary: ‘A brand is an identity. It imparts information through association, symbolizing what the product or service is, and/or what its primary characteristics are. A brand is a form of speed dialing, connecting the consumer immediately to pre-formed conclusions.' The paper examines this issue.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://resources.bnet.com/topic/pratt.html"><![CDATA[Pratt]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Business Strategy In A World Of Change]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92971]]></link>
		<description><![CDATA[From the executive summary: ‘The objectives of commerce can run the gamut from survival to frivolous pleasure. The solutions can be big and durable, small and consumable, or completely intangible. That makes it difficult and risky to generalize about business. The data can be categorized and compared, but those are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/result.html"><![CDATA[Result]]></category>
		<category domain="http://resources.bnet.com/topic/business+strategy.html"><![CDATA[Business Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/pratt.html"><![CDATA[Pratt]]></category>
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