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BNET Business Dictionary
- Press Release
- an item of news about an organization, its staff, products, or services that is sent to selected members of the press
- Press Release definition on BNET »
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- Press Release Writing Tips From the New York Times
- It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...
- Blog posts 2008-06-30
- What Makes a Good Press Release Today?
- Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...
- Blog posts 2008-05-14
- The Press Release of the Future
- The proposed merger between Delta and Northwest Airlines has already produced one visionary byproduct: the press release of the future. That's the word from Harvard Online blogger Scott Berinato, who drools over the effectiveness of this joint announcement, which is not so much press release as communications...
- Blog posts 2008-04-29
- The Social Media Release Is Still A Work In Progress
- Last week, we started the conversation about the Social Media Release, a new-fangled form of press release that is supposedly more effective for bloggers and other Internet users than the current model. Today was the audio seminar sponsored by Vocus on the subject, featuring Thom Brodeur from...
- Blog posts 2008-03-04
- Helping Search Engines Find Your Press Releases
- Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people -- it's not that hard! The first and easiest thing to do is to embed...
- Blog posts 2007-12-07
- Planning Online Press Relations
- Putting press information online speeds up distribution of material, reduces costs, and can improve relationships with journalists by making it easier for them to obtain information. Web Sites should include copies of current and archived press releases, as well as comprehensive company information and details of contacts for journalists. Online...
- Articles 2007-11-28
- Steel Dynamics Q2 2009 Earnings Transcript
- Question-and-Answer SessionOperator Thank you. Operator Instructions. We'll take our first question from Michelle Applebaum with Michelle Applebaum Research. Michelle Applebaum - Michelle Applebaum Research Hi Good morning Keith Busse Morning Michelle Applebaum - Michelle Applebaum Research Nice to hear some good news for a change. Keith Busse Have some....
- Earnings calls 2009-07-23
- Pioneer Drilling Company Q4 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Your first question comes from James M. Rollyson – Raymond James & Associates, Inc. James M. Rollyson – Raymond James & Associates, Inc. You gave us great detail on your view of the day rate side of the equation and kind of...
- Earnings calls 2009-02-26
- Rex Energy Corporation Q3 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions. Your first question comes from the line of Leo Mariani with RBC. Please proceed. Leo Mariani Hi, good morning guys. Benjamin Hulburt Good morning Leo. Leo Mariani Two question on your production guidance here. Just looking at your press release here, you...
- Earnings calls 2008-11-07
- The Real ROI of the Press Release
- Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers — just be careful how you do it. ...
- Articles 2009-08-12
- Online Business Press Release Writing Tips And Ideas
- The author of this article says press releases are one of the most cost-effective ways to get promotion for your online business. It's important to promote your online business with press releases because of the media all over the Internet. It also explains about some common press release writing tips....
- White papers 2003-01-01
- What's the Best Day to Issue a Press Release?
- What's your favorite day to issue a press release? Do you time your releases to try to maximize media coverage, or to reach your other audiences? I ask because on Sunday I wrote an item saying that we ought to try sending email pitches on Sunday, when...
- Blog posts 2008-09-10
- Is Tuesday Really the Best Day to Issue a Press Release?
- The results of our poll are in. More than a hundred of you voted (thank you!) and Tuesday was the top vote-getter as the best day to issue a press release, garnering 40% of the vote. Wednesday came in second, with 24%, and Monday was third with 17%. ...
- Blog posts 2008-09-22
- Poll: How Do You Distribute Your Press Releases?
- Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services -- Business Wire, PRNewswire or Marketwire -- or newer distribution services...
- Blog posts 2008-09-29
- Newsforce Offers A New Option for Your Press Releases
- There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal. Most practitioners, it would seem, have at least realized that press...
- Blog posts 2008-12-03
- Southwest Pushes WestJet Codeshare, Shifts Priorities
- WestJet put out a curious press release yesterday entitled, "WestJet and Southwest delay code-share implementation." The timing, source, and content of the announcement were quite odd. by Brett Snyder
- Blog posts 2009-05-26
- Immunomedics: P-Values? Phooey! These Lupus Data Look Great, Trust Us!
- Last week’s press release from Immunomedics and partner UCB concerning lupus drug epratuzumab’s success in a Phase IIb trial seemed to be missing something -- statistical significance. by Trista Morrison
- Blog posts 2009-08-31
- Press Releases Get The Word Out
- Tailor your press releases for different markets and send them out to those different markets on a regular basis. Let's assume you sell a multitude of eco-friendly products. You can write a press release educating the everyday person about the importance of choosing eco-friendly products and sending it to the...
- White papers 2008-04-12
- In Praise Of Press Releases - A Frank Discussion On Form And Function
- There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize...
- White papers 2009-01-01
- 10 Tips To Polish Your Press Release
- Your press release must be newsworthy. You can't write a press release to say how great your company is without having a reason for saying so. OK, that's not entirely true. You can write a press release saying "ABC Company is the BEST widget maker in the world." However, news...
- White papers 2006-08-07
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