It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...
Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...
The proposed merger between Delta and Northwest Airlines has already produced one visionary byproduct: the press release of the future. That's the word from Harvard Online blogger Scott Berinato, who drools over the effectiveness of this joint announcement, which is not so much press release as communications...
Last week, we started the conversation about the Social Media Release, a new-fangled form of press release that is supposedly more effective for bloggers and other Internet users than the current model. Today was the audio seminar sponsored by Vocus on the subject, featuring Thom Brodeur from...
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people -- it's not that hard! The first and easiest thing to do is to embed...
Putting press information online speeds up distribution of material, reduces costs, and can improve relationships with journalists by making it easier for them to obtain information. Web Sites should include copies of current and archived press releases, as well as comprehensive company information and details of contacts for journalists. Online...
When should one send out a press release? There are many factors to weigh when considering the need to send out a press release. As a publicist the author has sent thousands of releases over the years and while there are no hard and fast rules, the most important factor...
One kind of press release is pure magic; it can catapult a person's business from obscurity to celebrity. The other kind is a waste of trees. This paper offers some tips and shows how to take a press release from bland to buzz-worthy. The target audience for a press release...
The author of this article says press releases are one of the most cost-effective ways to get promotion for your online business. It's important to promote your online business with press releases because of the media all over the Internet. It also explains about some common press release writing tips....
Numerous journalists have explained their reasons for disregarding releases, the same releases written by hard-working people charged with getting their organizations’ news out. Journalists say that most press releases. Even if one has the cleanest, most targeted media distribution list in the world, his efforts will be for naught if...
When written and designed effectively, a press release can help you increase your sales, give your business greater public exposure, and enhance your company or product image. The article explains the purpose of a Press Release: It describes what's new, different, and exciting about the business or product. Think of...
This article is about the Art of the Press Release, or how to write a press release that actually gets read. Numerous journalists have explained their reasons for disregarding releases—the same releases written by hard-working people charged with getting their organizations’ news out. In a nutshell, journalists say that most...
A press release does more than inform the public of company news, it helps accumulate business momentum on the Web, helps nail down unique online identity, and it demonstrates that a company is business savvy along with promoting new products or industry innovations. Directed to a chosen media source, it...
"This article tells us about10 key elements of an effective press release with tips to help you get your release positively covered. Each of the 10 elements below links to an explanation, which in turn contain links to examples in a sample press release and to other resources that can...
"When you have company news to share, there are a number of services you can pay to help get your news to the ""right people"". As a writer for Ad Age and ClickZ, I get unsolicited press releases every day, and am amazed at how clueless some so-called heavy hitter...
Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...
What's your favorite day to issue a press release? Do you time your releases to try to maximize media coverage, or to reach your other audiences? I ask because on Sunday I wrote an item saying that we ought to try sending email pitches on Sunday, when...
The results of our poll are in. More than a hundred of you voted (thank you!) and Tuesday was the top vote-getter as the best day to issue a press release, garnering 40% of the vote. Wednesday came in second, with 24%, and Monday was third with 17%. ...
Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services -- Business Wire, PRNewswire or Marketwire -- or newer distribution services...
12/27/2000 Daily Press Briefing The State Department web site below is a permanent electronic archive of information released prior to January 20, 2001. Please see www.state.gov for material released since President George W. Bush took office on that date. This site is not updated so external links...
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