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	<title><![CDATA[press release Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to press release]]></description>
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		<title><![CDATA[InterMune CEO Faces 20 Years in Prison for Writing a Press Release]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004521/intermune-ceo-faces-20-years-in-prison-for-writing-a-press-release/]]></link>
		<description><![CDATA[Former InterMune CEO W. Scott Harkonen faces 20 years in prison and a $250,000 fine for writing and distributing a press release that falsely portrayed clinical trial results on Actimmune, a lung drug. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 30 Sep 2009 09:39:14 -0700</pubDate>
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		<title><![CDATA[Immunomedics: P-Values? Phooey! These Lupus Data Look Great, Trust Us!]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004016/immunomedics-p-values-phooey-these-lupus-data-look-great-trust-us/]]></link>
		<description><![CDATA[Last weekâ€™s press release from Immunomedics and partner UCB concerning lupus drug epratuzumabâ€™s success in a Phase IIb trial seemed to be missing something -- statistical significance. by Trista Morrison]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 31 Aug 2009 21:48:50 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/trista+morrison.html"><![CDATA[Trista Morrison]]></category>
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		<title><![CDATA[The Real ROI of the Press Release]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13240_23-330950.html]]></link>
		<description><![CDATA[Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers — just be careful how you do it.                  ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 12 Aug 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Steel Dynamics Q2 2009 Earnings Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14049_23-324084.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Thank you. Operator Instructions. We'll take our first question from Michelle Applebaum with Michelle Applebaum Research. Michelle Applebaum - Michelle Applebaum Research Hi Good morning Keith Busse Morning Michelle Applebaum - Michelle Applebaum Research Nice to hear some good news for a change. Keith Busse Have some....]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 23 Jul 2009 14:39:22 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">STLD</category>
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		<title><![CDATA[The New PR: How To Write Effective Press Releases In The Age Of Twitter]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172265]]></link>
		<description><![CDATA[You're getting ready to announce a new product or service, or you've just won the most coveted award in your industry. How do you get the word out? Unless you're booked on Oprah, it'll be with a press release. Putting out a traditional press release in the clutter of information...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Southwest Pushes WestJet Codeshare, Shifts Priorities]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/10002060/southwest-pushes-westjet-codeshare-shifts-priorities/]]></link>
		<description><![CDATA[WestJet put out a curious press release yesterday entitled, "WestJet and Southwest delay code-share implementation."  The timing, source, and content of the announcement were quite odd. by Brett Snyder]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 26 May 2009 08:23:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
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		<title><![CDATA[Pioneer Drilling Company Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14034_23-273518.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions  Your first question comes from James M. Rollyson &#8211; Raymond James & Associates, Inc. James M. Rollyson &#8211; Raymond James & Associates, Inc. You gave us great detail on your view of the day rate side of the equation and kind of...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 26 Feb 2009 18:00:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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		<title><![CDATA[Ideas For Positive PR And How It Makes A Difference]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973979]]></link>
		<description><![CDATA[While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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	</item>
	<item>
		<title><![CDATA[In Praise Of Press Releases - A Frank Discussion On Form And Function]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=984549]]></link>
		<description><![CDATA[There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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		<title><![CDATA[Newsforce Offers A New Option for Your Press Releases]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=376]]></link>
		<description><![CDATA[There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal.    Most practitioners, it would seem, have at least realized that press...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Dec 2008 04:57:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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	</item>
	<item>
		<title><![CDATA[Rex Energy Corporation Q3 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-247469.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions. Your first question comes from the line of Leo Mariani with RBC.  Please proceed. Leo Mariani Hi, good morning guys. Benjamin Hulburt  Good morning Leo. Leo Mariani Two question on your production guidance here.  Just looking at your press release here, you...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 07 Nov 2008 12:14:13 -0800</pubDate>
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	</item>
	<item>
		<title><![CDATA[Poll: How Do You Distribute Your Press Releases?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=325]]></link>
		<description><![CDATA[Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services -- Business Wire, PRNewswire or Marketwire -- or newer distribution services...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 10:15:28 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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	</item>
	<item>
		<title><![CDATA[Is Tuesday Really the Best Day to Issue a Press Release?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=316]]></link>
		<description><![CDATA[The results of our poll are in. More than a hundred of you voted (thank you!) and Tuesday was the top vote-getter as the best day to issue a press release, garnering 40% of the vote. Wednesday came in second, with 24%, and Monday was third with 17%.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Sep 2008 05:14:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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	</item>
	<item>
		<title><![CDATA[What's the Best Day to Issue a Press Release?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=307]]></link>
		<description><![CDATA[What's your favorite day to issue a press release? Do you time your releases to try to maximize media coverage, or to reach your other audiences?    I ask because on Sunday I wrote an item saying that we ought to try sending email pitches on Sunday, when...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Sep 2008 14:23:45 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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	</item>
	<item>
		<title><![CDATA[Press Release Writing Tips From the New York Times]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=250]]></link>
		<description><![CDATA[It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'"    The Times took as a starting point a press release about the alleged toxicity...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 09:32:41 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[What Makes a Good Press Release Today?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=215]]></link>
		<description><![CDATA[Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 14 May 2008 12:27:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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	</item>
	<item>
		<title><![CDATA[The Press Release of the Future]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=295]]></link>
		<description><![CDATA[The proposed merger between Delta and Northwest Airlines has already produced one visionary byproduct: the press release of the future.    That's the word from Harvard Online blogger Scott Berinato, who drools over the effectiveness of this joint announcement, which is not so much press release as communications...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 09:17:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
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		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
	</item>
	<item>
		<title><![CDATA[Press Releases Get The Word Out]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=987091]]></link>
		<description><![CDATA[Tailor your press releases for different markets and send them out to those different markets on a regular basis. Let's assume you sell a multitude of eco-friendly products. You can write a press release educating the everyday person about the importance of choosing eco-friendly products and sending it to the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 12 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
		<category domain="http://resources.bnet.com/topic/larry+lim.html"><![CDATA[Larry Lim]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
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		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
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	</item>
	<item>
		<title><![CDATA[The Social Media Release Is Still A Work In Progress]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=175]]></link>
		<description><![CDATA[Last week, we started the conversation about the Social Media Release, a new-fangled form of press release that is supposedly more effective for bloggers and other Internet users than the current model.    Today was the audio seminar sponsored by Vocus on the subject, featuring Thom Brodeur from...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Mar 2008 12:01:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
	</item>
	<item>
		<title><![CDATA[Helping Search Engines Find Your Press Releases]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=123]]></link>
		<description><![CDATA[Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people -- it's not that hard!    The first and easiest thing to do is to embed...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Dec 2007 09:55:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/wordtracker.html"><![CDATA[Wordtracker]]></category>
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		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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