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Thou Shalt Not Steal Thy Competitor's Secrets
There's a right way and a wrong way to conduct corporate research. As companies like Hewlett Packard, Procter & Gamble, and SAP have learned, doing it the wrong way can be costly — and embarrassing. Pretexting What It Is: Approaching a source for...
Tags: Jane Hodges, competitive intelligence, pretexting, Procter & Gamble Co., identity, competitive analysis, Hewlett-Packard Co., researcher, agreement, sensitive information, team, litigation, technique, phone
Articles 2007-03-28
How to Gather Competitive Research
How to Gather Competitive ResearchVery good introduction to the subjectJane does a really good introduction to the subject. After reading this you will not be "the" expert, but will not a great deal to begin your search in a legal and ethical way.Congratulations!!Best regards,Lic Adrian AlvarezFounding Partner Midas ConsultingYour Competitive...
Tags: Tools & Techniques, Strategy, Marketing research, Forces Analysis, Gather Competitive Research, Competitive Research, competitive intelligence
Discussion threads 2007-04-03
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