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BNET Business Dictionary
- Price
- an amount of money that a vendor charges a customer for a good or service
- Price definition on BNET »
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- Educating Consumers About Your Pending Price Increase
- If you haven't already, you will likely be increasing prices. Try as you might to keep your customers happy by eating some profit, your increased expenses will eventually have to be passed along. Here is the right way to raise prices, according to Harvard Business blogger Tracy...
- Blog posts 2008-05-27
- Raise Your Prices
- "Management must raise prices, raise them a lot, and raise them frequently." Business writer George Stalk writes this eye-catching sentence in a recent blog on Harvard Business. He believes the 12-month run-up we've seen in commodity prices (ethanol +47 percent, wheat +40 percent) will continue to rise in the...
- Blog posts 2008-05-20
- How General Mills Is Beating Rivals on Commodity Price Hikes
- I eat a heaping bowl of Cheerios just about every morning, so I bring home a box just about every week. Until lately, I've been faced with a problem â€" the box was so big I couldn’t fit it on the shelf of my cabinet. That has...
- Blog posts 2008-03-21
- Placebo Pricing: Why We (Might) Pay More For Less
- Under the intriguing title Are Your Prices High Enough? Harvard Business Review senior editor Bronwyn Fryer blogs on the idea that people's expectations about a product influence how they ultimately respond to it. Put two unmarked but identical bottles of wine before your friends. Tell them the...
- Blog posts 2008-03-18
- Fighting Low-Cost Competitors
- Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It's every executive's worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....
- Articles 2008-02-19
- Pricing Your Products and Services
- Although pricing can be one of the most difficult marketing decisions, the basic process is straightforward—calculating your costs; estimating the benefits to customers and the limits on how much they're willing to pay; and comparing your products, services, and prices to others that are similar. What You Need to...
- Articles 2007-11-28
- Price of Oil Drives Up the Cost of... Gum?
- You're not in the aviation or shipping business so you're not expecting the near record price of oil to have much of an impact on your business. That's a mistake, according to a number of respected news outlets today. Marketwatch.com is warning that everything from cosmetics...
- Blog posts 2007-11-09
- Assessing the Current Price of a Bond
- The current price of a bond is the amount investors are prepared to pay for it, which in practice will be somewhere between the bid price and the asking price.Investors can check current prices to gauge how much a particular bond might cost them. They can also track changes in...
- Articles 2007-10-09
- Understanding Pricing Issues
- In an era of increasing globalization, the costs of labor, transportation, and materials constantly fluctuate. This presents a problem because it creates new complexities and encourages new competition. This also presents an opportunity because those complexities challenge your organization to re-evaluate its pricing process regularly. Doing this will help you...
- Articles 2007-10-02
- The Wisdom of Price-War Veterans
- What does it take to win against the low-ballers? We asked executives from two highly competitive markets — general interest magazines and consumer electronics — how they get customers to pay more. People Magazine (Time Inc.) Rivals: : In Touch, Us Weekly, Star, National...
- Articles 2007-06-14
- The Gurus of Pricing Strategy
- Need advice on how to fend off a low-cost rival? These books are good places to start. Philip Kotler His Book:Lateral Marketing (Wiley, 2003) His Strategy:Create a highly recognizable brand name. Works Best For:Large traditional companies in established markets. Less Effective...
- Articles 2007-06-14
- How to Beat a Lower-Priced Competitor
- It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? On the one hand, all you need to do is...
- Articles 2007-06-14
- Four Higher-Price Champions
- The best way to win a pricing war is to avoid the fight entirely. These products do battle in tough markets, but they generate profits without competing on the basis of price. The Champion: Apple...
- Articles 2007-06-14
- Running Price Promotions
- When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...
- Articles 2007-05-15
- How to Sell Value
- Julie Thomas, CEO of ValueVision Associates and author of "Value Selling," explains what it means to sell on value, not price. Thomas says salespeople need to understand what each customer considers a "good value" so they can play back their solution in that context.
- Videos 2009-09-16
- How to Accelerate Business Performance
- Julie Thomas, CEO of ValueVision Associates, says the first step to accelerating business performance is diagnosing the problem. In many cases, organizations are not winning enough business, not having enough business in the pipeline or creating deals that are too small.
- Videos 2009-07-12
- LDK Solar Co. Ltd. Q1 2009 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Vishal Shah - Barclays Capital. Vishal Shah - Barclays Capital Jack, I was hoping if you can help us understand the gross margin performance in the quarter. You took some additional write-down; I would have imagined that would have...
- Earnings calls 2009-05-21
- Companhia Vale do Rio Doce (Vale) Q1 2009 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Operator Instructions Our first question comes from Mr. Philippe Hi ph from Banc of America. Unidentified Analyst Hello. Good morning, everyone. My two questions are related to iron ore. So, in the last conference call you said that the first quarter you would ship about...
- Earnings calls 2009-05-08
- Danaher Corporation Q1 2009 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Operator instructions. And our first question today comes from Bob Cornell with Barclays Capital. Bob Cornell – Barclays Capital Yes, thanks. Couple of things. One is, in the volume declines, you didn't mention anything about destocking. I know it's hard to measure it, but maybe...
- Earnings calls 2009-04-23
- Approach Resources Inc. Q4 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you, sir. Operator Instructions Our first question will come from the line of Joe Allman of J.P. Morgan. Joe Allman - J.P. Morgan Thank you. Good morning, everybody. Ross Craft Hey, Joe. Joe Allman - J.P. Morgan Hey, Ross in terms of not renewing the rigs...
- Earnings calls 2009-03-11
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