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- Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth
- Pringles is far more than uniquely shaped potato chips in rigid composite containers. The brand answers the consumer's two moments of truth with an ongoing attention to the two packaging components where its brand equity lies. This article focuses on how the range of Pringles' packaging has evolved beyond the...
- White papers
- Food Roundup: McCafe-Starbucks Battle Goes To Europe, Pringles Not Chips, And More
- McDonald's aims to overtake Starbucks in Europe -- McDonald's is expanding its McCafe across Europe, with plans to open hundreds of new stores by the end of the year. McDonald's has been thriving in the current economy, while rival Starbucks has been closing stores and struggling to keep up profits....
- Blog posts 2009-05-28
Additional Resources
- Work: Pringles.(The World: Ad Age Global News & Data)(Procter & Gamble Co. ad by Grey Worldwide)(Brief Article)
- Procter & Gamble Co. told its agencies to be more creative and this is what Grey Worldwide, Duesseldorf, Germany, came up with: a Pringles fest. In "Chips from Heaven,'' several young people pop Pringles while watching TV and a group of brig Procter & Gamble Co....
- Research articles 2003-07-14
- Universal Music Special Markets and Pringles Create Unique Music Trivia Feature Printed Directly on Pringles Product to Accompany Music Download Promotions
- Pringles® and Universal Music Special Markets have teamed to feature music trivia about Universal Music Group artists directly on the potato crisp snack. Utilizing proprietary technology that employs food colorings, each of 330 million crisps in 4 million cans and Snack Stacks packages of Pringles PrintsTM will feature a...
- Research articles 2006-07-27
- Thermoform lets P&G open niche for Pringles - Procter & Gamble Global Snack Group to launch new packaging for Pringles potato chips - Brief Article
- Seeing the potential for significant sales in a new market niche, Procter & Gamble Global Snacks Group is testing a new portion pack for Pringles potato chips. The September launch was timed to coincide with back-to-school lunchbox sales.
- Research articles 2001-09-01
- Procter & Gamble's Pringles - Brief Article - Statistical Data Included
- SPONSORSHIP: Procter & Gamble's Pringles brand signed as official/exclusive salty snack sponsor at SFX concert venues in the U.S. SFX operates 120 live entertainment venues in 31 of the top 50 U.S. markets, including 16 amphitheaters in the top 10 markets, Pringles gets on-site signage, concession displays, video spots, promo...
- Research articles 2000-05-29
- Pringles Chips In to Support American Red Cross Disaster Relief Fund Following Tragic May Tornadoes
- WASHINGTON, July 21 /U.S. Newswire/ -- In response to unprecedented devastation from tornadoes this spring, the Procter & Gamble Company, through its Pringles brand of snacks, will make a contribution to the American Red Cross valued at more than $2 mWASHINGTON, July 21 /U.S. Newswire/ -- In response to unprecedented...
- Research articles 2003-07-21
- P&G's Pringles pops for thermoformed portion pack.(Procter & Gamble)(Brief Article)
- Procter & Gamble is test-marketing a single-serve, snack-sized thermoformed package for its Pringles[R] brand potato crisps. Shaped on the bottom like one of the curvy chips, the polypropylene barrier cup, pigmented bright red for Original flav Procter & Gamble is test-marketing a single-serve, snack-sized...
- Research articles 2001-10-01
- P&G And Evercrisp Locked In Pringles Label Battle.(Procter & Gamble fights PepsiCo subsidiary)(Brief Article)
- PepsiCo's Evercrisp subsidiary and Procter & Gamble have gone to the Chilean courts to resolve their battle over the Pringles label - the same conflict the companies have engaged in Argentina, Venezuela and Mexico. Evercrisp, reported just-food, PepsiCo's Evercrisp subsidiary and Procter & Gamble have...
- Research articles 2001-08-06
- Madison & Vine: P&G's Pringles inks deal as gaming show title sponsor ; G4's 'Cheat!' features snack, Mr. P character.(Procter & Gamble Co.)(Brief Article)
- Procter & Gamble Co. continues to integrate its products into entertainment content through a multimillion dollar deal to title a program with its Pringles brand on the new 24-hour video-game channel, G4. Procter & Gamble Co. continues to integrate its products into entertainment...
- Research articles 2002-07-08
- When the chips are down: one by one, most Frito-Lay foes have fallen. Now, with its introduction of Stax potato chips, the snack food giant is betting that Procter & Gamble--and Pringles--will be next.
- When a tornado ripped through a Pringles potato chip plant in Jackson, Tenn., last May, manufacturer Procter & Gamble bounced back to resume limited production of the brand in eight days, and full production within two months. When a tornado ripped through a Pringles...
- Research articles 2003-12-01
- COCA-COLA AND PRINGLES EYE GLOBAL BRAND LINKUP.
- Coca-Cola Co. and Procter & Gamble Co. are believed to be in preliminary discussions to explore global trade, marketing and distribution programs linking Coca-Cola soft drinks and Pringles potato crisps. Coca-Cola Co. and Procter & Gamble Co. are believed to be in preliminary discussions to...
- Research articles 1998-06-15
- Frito-Lay Aims to Take a Bite of Pringles' Sales with New Stax Line.
- By Steve Quinn, The Dallas Morning News Knight Ridder/Tribune Business News Aug. 19--PLANO, Texas-Plano-based Frito-Lay Inc. is canning its Lay's potato chips brand. Chip-lovers can now get their Lay's in the traditional bag or in a new cardboard can,...
- Research articles 2003-08-19
- Stax too much like Pringles, P&G says
- CINCINNATI, Ohio -- Procter & Gamble is suing Frito-Lay on the grounds that Frito-Lay's recipe for its new Stax potato chips--which have been test-marketed in Cedar Rapids, Iowa, but are not yet available nationally--infringes upon the Pringles patent. The suit alleges that Stax are made from similar ingredients, and are...
- Research articles 2000-11-27
- Innovation: The Classic Traps
- The Idea in Brief Most companies fuel growth by creating new products and services. Yet too many firms repeat the same growth-sapping mistakes in their efforts to innovate. For example, some companies adopt the wrong strategy:...
- Articles 2008-01-02
- The New Human Resource
- Companies like P&G, Chipotle, O'Reilly, and Threadless are using the wisdom of crowds to solve old problems in innovative ways. Procter & Gamble: Consumer products manufacturer Crowdsourcing Task: Research & Development During a 2002 Procter &...
- Articles 2007-03-07
- Campaigns. (Hot Spots).(Frito-Lay)(Pepsico Inc.)(potato-chips)(Brief Article)
- Broadcast and cable network execs are banking on some new snack ad budgets early next year, when PEPSICO INC.'s Frito-Lay is expected to go national with Lay's Stax. The new potato-chip product, packed in a canister ala Pringles, should go national Broadcast and cable...
- Research articles 2002-12-09
- Ex-P&G exec to start minority auto molder.(Enova Partners LLC )
- Byline: Joseph Pryweller A prominent Cincinnati resident who helped develop Pringles potato chips and an Underground Railroad museum is launching an injection molding company that he hopes eventually will provide opportunities for minority workers Byline: Joseph Pryweller A prominent Cincinnati...
- Research articles 2005-03-21
- Newswire - Brief Article
- Proctor & Gambles 3-SKU Fat Free Pringles sports bold new packaging in vibrant blue that features a heart around a saddle-shaped chip to convey the Olestra-containing chips healthy benefits and differentiate it from other Pringles varieties. Package designed by Deskey, Cincinnati... Pillsbury bought Kerry's DCA Bakery business in the U.S....
- Research articles 2000-02-21
- Noncombustible Insulation is Key to Success of Olestra Cooking-Oil Facility.
- Procter & Gamble Co. (P&G), Cincinnati, OH, is known for its many food and beverage brands, including Pringles potato chips, Jif peanut butter, Folgers coffee and Crisco shortening. In 1996, the $35.8 billion company received approval from th Procter & Gamble Co. (P&G), Cincinnati, OH, is...
- Research articles 2000-03-01
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