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	<title><![CDATA[pringles Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to pringles]]></description>
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		<title><![CDATA[Food Roundup: McCafe-Starbucks Battle Goes To Europe, Pringles Not Chips, And More]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000701/food-roundup-mccafe-starbucks-battle-goes-to-europe-pringles-not-chips-and-more/]]></link>
		<description><![CDATA[McDonald's aims to overtake Starbucks in Europe -- McDonald's is expanding its McCafe across Europe, with plans to open hundreds of new stores by the end of the year. McDonald's has been thriving in the current economy, while rival Starbucks has been closing stores and struggling to keep up profits....]]></description>
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		<pubDate>Thu, 28 May 2009 08:52:11 -0700</pubDate>
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		<title><![CDATA[Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=128904]]></link>
		<description><![CDATA[Pringles is far more than uniquely shaped potato chips in rigid composite containers. The brand answers the consumer's two moments of truth with an ongoing attention to the two packaging components where its brand equity lies. This article focuses on how the range of Pringles' packaging has evolved beyond the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
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