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- NBC Agency.(appointments)(Brief Article)
- The NBC Agency, the in-house ad shop for NBC Universal, has promoted several members of its print advertising department. On the West Coast, NANCY MCDYER was elevated to vice president, print advertising account services; DAVID PAI-RITCHIE was name The NBC Agency, the in-house ad...
- Research articles 2005-01-03
- The E. W. Scripps Company Taps Relationals CRM for Print Advertising Teams
- Success at Key Properties Leads to 3-Year, 500-Seat Deal for Company-Wide Adoption
- Research articles 2007-05-22
- Phoenix Interests Launches Radio and Print Advertising Campaign to Enhance Traffic at Barn66.com and BetBarn66.com Web Sites
- JEFFERSONVILLE, Ind. -- Phoenix Interests, Inc. (OTCBB:PHXI) announced today that its wholly owned subsidiary, Online Enterprises, Inc., has launched several marketing initiatives utilizing radio and print advertising to promote the online sites, Barn66.com and BetBarn66.com.
- Research articles 2005-03-01
- NeoBrands Campaign for J.D. Edwards Honored by US Ad Review; Advertisements Included in Best in Print Advertising Collection
- Business Editors
- Research articles 2001-07-09
- BOOKMARK
- Cutting Edge Advertising II: How To Create The World's Best Print For Brands In the 21st CenturyJim Aitchison, Prentice Hall, 2004 Reviewed by Graham MedcalfIn this age of screen staring there is a danger that the written word becomes if not redundant t Cutting Edge Advertising II: How To...
- Research articles 2005-02-02
- Ericsson's lightest: new 4.8 oz. cellphone gets print push.(print advertising to launch new product)
- Ericsson Inc will market its new light-weight cellular phone through a national print advertising campaign, including full-page color ads in the Wall Street Journal and USA Today. The 4.8 ounce analog model AF-738 has a different design than other EricssoEricsson Inc will market its new light-weight cellular phone through a...
- Research articles 1996-10-21
- Warner Bros. Restructures The Idea Place, Hires Ricky Mintz as Senior Vice President, Names Jon Sparrman Vice President, Print Advertising
- BURBANK, Calif.--BUSINESS WIRE--Dec. 8, 1998--Warner Bros. has restructured and expanded its in-house creative advertising agency, The Idea Place, bringing in Ricky Mintz to the newly created post of senior vice president.
- Research articles 1998-12-08
- Smoke and mirrors: Philip Morris swore off using print advertising to build its brands, but the magazine ad habit was harder to kick than anyone imagined - News Analysis - Brief Article
- Six weeks after going cold turkey, Philip Morris USA, the country's dominant cigarette maker, admits it can't break the habit. Once again magazines will carry ads for Marlboro, Merit and Parliament. But this year is likely to be the second straight year the company cuts its marketing budget for print:...
- Research articles 2002-03-01
- Found Art.(new Calcium Enriched V8! Campbell Soup Co. print advertising campaign)(Brief Article)
- It's a bird, it's a plane, it's new Calcium Enriched V8! Campbell Soup Co.'s signature bottle of 100% vegetable juice plays the superhero in a new pop art/comic strip-inspired ... It's a bird, it's a plane, it's new Calcium Enriched V8! Campbell Soup Co.'s signature bottle...
- Research articles 2000-04-03
- Google Ends Print Advertising Experiment
- During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the newspaper industry sell print advertising. The effort will wind down as of February 28, and will effectively end...
- Blog posts 2009-01-21
- How Web Advertising Resembles Print Advertising
- In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...
- White papers 2003-01-01
- Economic Uncertainity
- Add the waning degree of attention being given to broadcast and print advertising and businesses are even more challenged to connect with the buying public's often-deep experience or thought processes. This article provides some examples of how companies are focusing on the customer experience "senses" to gain a competitive edge....
- White papers 2003-01-01
- 16 Proven Techniques For Generating More High-Quality Sales Leads With Print Advertising
- An important goal of advertising is to generate sales leads for salespeople, representatives, distributors, or resellers. There are various ways to generate sales leads. The process includes; highlighting the benefits of products, making people skim through ads, making an offer to people, which they cannot refuse, and make it easy...
- White papers 2003-01-01
- Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?
- In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...
- White papers 2005-10-26
- Lego and Lintas announce joint media program. (Lego System A/S; Lintas: Worldwide; print advertising campaign to promote Duplo Pre-school Toys) (Brief Article)
- NEW YORK -- Lego Systems has announced a multi-faceted media program to promote its line of Duplo Preschool Toys during the key fourth quarter sales period. The program, created by Lintas: New York and developed jointly by Meredith Custom Mar ...
- Research articles 1991-10-01
- Product Recall Print Advertising: A Typology and Critical Analysis
- Consumer product recalls are a common corporate public relations challenge. Fortunately, arrays of print public relations tools are available for recall campaigns. This paper suggests that press releases, direct mail, display ads and flyers can be successful consumer product recall communication instruments. Prescriptive advice is suggested to facilitate use of...
- White papers 2000-06-27
- Cross Media, Print, And Internet Advertising
- Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude,...
- White papers 2006-05-18
- College Newspapers One Bright Spot for Print Advertising
- The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the cheery headline "Bridging the Abyss: Why a lot of newspapers aren’t going to survive," detailing how online ad money will...
- Blog posts 2008-06-03
- Nine Steps To Great Print Advertising
- This article defines a structured approach to creating ads that pay you back many times over with more sales. When you design a new product for your company, you probably follow a structured design and development process. A similar process should be used in your marketing, particularly the...
- White papers 2002-01-01
Additional Resources
- NBC Agency Print Advertising.(Programming)(executive promotions)(Brief Article)
- At The NBC Agency Print Advertising department: promoted in Burbank, Calif.: NANCY MCDYER, executive account director, to VP, print advertising account services; DAVID PAI-RITCHIE, executive creative director, to VP/ creative director, print and digital design; STEVE KEMP, executive creative director, copy, print advertising, named VP/creative...
- Research articles 2005-01-17
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