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	<title><![CDATA[print advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/print+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to print advertising]]></description>
	<s:counts start="0" returned="19" found="19" />
	<language>en-us</language>
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		<title><![CDATA[Google Ends Print Advertising Experiment]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000621/google-ends-print-advertising-experiment/]]></link>
		<description><![CDATA[During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the newspaper industry sell print advertising.  The effort will wind down as of February 28, and will effectively end...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Jan 2009 10:11:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[College Newspapers One Bright Spot for Print Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100092/college-newspapers-one-bright-spot-for-print-advertising/]]></link>
		<description><![CDATA[The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the cheery headline "Bridging the Abyss: Why a lot of newspapers arenâ€™t going to survive," detailing how online ad money will...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Jun 2008 17:41:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/ad+page.html"><![CDATA[Ad Page]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[The E. W. Scripps Company Taps Relationals CRM for Print Advertising Teams]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_22/ai_n27246868]]></link>
		<description><![CDATA[Success at Key Properties Leads to 3-Year, 500-Seat Deal for Company-Wide Adoption]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/e.w.+scripps+co..html"><![CDATA[E.W. Scripps Co.]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SSP</category>
		<category domain="tickers">SSP</category>
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	<item>
		<title><![CDATA[Cross Media, Print, And Internet Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276313]]></link>
		<description><![CDATA[Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 18 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/ludwig-maximilians-universitat+munchen.html"><![CDATA[Ludwig-Maximilians-Universitat Munchen]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161738]]></link>
		<description><![CDATA[In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 26 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/roy+morgan+research.html"><![CDATA[Roy Morgan Research]]></category>
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	<item>
		<title><![CDATA[Phoenix Interests Launches Radio and Print Advertising Campaign to Enhance Traffic at Barn66.com and BetBarn66.com Web Sites]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_March_1/ai_n11835314]]></link>
		<description><![CDATA[JEFFERSONVILLE, Ind. -- Phoenix Interests, Inc. (OTCBB:PHXI) announced today that its wholly owned subsidiary, Online Enterprises, Inc., has launched several marketing initiatives utilizing radio and print advertising to promote the online sites, Barn66.com and BetBarn66.com.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
		<category domain="tickers">PTEC</category>
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		<title><![CDATA[BOOKMARK]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5642/is_200502/ai_n23668386]]></link>
		<description><![CDATA[Cutting Edge Advertising II: How To Create The World's Best Print For Brands In the 21st CenturyJim Aitchison, Prentice Hall, 2004 Reviewed by Graham MedcalfIn this age of screen staring there is a danger that the written word becomes if not redundant t  Cutting Edge Advertising II: How To...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 02 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[NBC Agency.(appointments)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200501/ai_n17993903]]></link>
		<description><![CDATA[The NBC Agency, the in-house ad shop for NBC Universal, has  promoted several members of its print advertising department. On the  West Coast, NANCY MCDYER was elevated to vice president, print  advertising account services; DAVID PAI-RITCHIE was name    The NBC Agency, the in-house ad...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
	</item>
	<item>
		<title><![CDATA[How Web Advertising Resembles Print Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63187]]></link>
		<description><![CDATA[In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/newentrepreneur.com.html"><![CDATA[NewEntrepreneur.com]]></category>
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	<item>
		<title><![CDATA[Economic Uncertainity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=69911]]></link>
		<description><![CDATA[Add the waning degree of attention being given to broadcast and print advertising and businesses are even more challenged to connect with the buying public's often-deep experience or thought processes. This article provides some examples of how companies are focusing on the customer experience "senses" to gain a competitive edge....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
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	<item>
		<title><![CDATA[16 Proven Techniques For Generating More High-Quality Sales Leads With Print Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98870]]></link>
		<description><![CDATA[An important goal of advertising is to generate sales leads for salespeople, representatives, distributors, or resellers. There are various ways to generate sales leads. The process includes; highlighting the benefits of products, making people skim through ads, making an offer to people, which they cannot refuse, and make it easy...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/technique.html"><![CDATA[Technique]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Smoke and mirrors: Philip Morris swore off using print advertising to build its brands, but the magazine ad habit was harder to kick than anyone imagined - News Analysis - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3065/is_3_31/ai_83995189]]></link>
		<description><![CDATA[Six weeks after going cold turkey, Philip Morris USA, the country's dominant cigarette maker, admits it can't break the habit. Once again magazines will carry ads for Marlboro, Merit and Parliament. But this year is likely to be the second straight year the company cuts its marketing budget for print:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/philip+morris+usa.html"><![CDATA[Philip Morris USA]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Nine Steps To Great Print Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52245]]></link>
		<description><![CDATA[This article defines a  structured approach to creating ads that pay you back many times over with more sales.  When you design a new product for your company, you probably follow a structured design and development process. A similar process should be used in your marketing, particularly the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/seabird+associates.html"><![CDATA[SeaBird Associates]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[NeoBrands Campaign for J.D. Edwards Honored by US Ad Review; Advertisements Included in Best in Print Advertising Collection]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_July_9/ai_76392940]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/j.d.+edwards+%2526+co..html"><![CDATA[J.D. Edwards & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Product Recall Print Advertising: A Typology and Critical Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242435]]></link>
		<description><![CDATA[Consumer product recalls are a common corporate public relations challenge. Fortunately, arrays of print public relations tools are available for recall campaigns. This paper suggests that press releases, direct mail, display ads and flyers can be successful consumer product recall communication instruments. Prescriptive advice is suggested to facilitate use of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 27 Jun 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[Print Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+new+mexico.html"><![CDATA[University Of New Mexico]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+product+recall.html"><![CDATA[Consumer Product Recall]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Found Art.(new Calcium Enriched V8! Campbell Soup Co. print advertising campaign)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200004/ai_n26184442]]></link>
		<description><![CDATA[It's a bird, it's a plane, it's new Calcium Enriched  V8! Campbell Soup Co.'s signature bottle of 100% vegetable juice  plays the superhero in a new pop art/comic strip-inspired ...  It's a bird, it's a plane, it's new Calcium Enriched  V8! Campbell Soup Co.'s signature bottle...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/campbell+soup+co..html"><![CDATA[Campbell Soup Co.]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CPB</category>
		<category domain="tickers">CPB</category>
	</item>
	<item>
		<title><![CDATA[Warner Bros. Restructures The Idea Place, Hires Ricky Mintz as Senior Vice President, Names Jon Sparrman Vice President, Print Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1998_Dec_8/ai_53368413]]></link>
		<description><![CDATA[BURBANK, Calif.--BUSINESS WIRE--Dec. 8, 1998--Warner Bros. has restructured and expanded its in-house creative advertising agency, The Idea Place, bringing in Ricky Mintz to the newly created post of senior vice president.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 Dec 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/warner+bros.+entertainment+inc..html"><![CDATA[Warner Bros. Entertainment Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ericsson's lightest: new 4.8 oz. cellphone gets print push.(print advertising to launch new product)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199610/ai_n15227681]]></link>
		<description><![CDATA[Ericsson Inc will market its new light-weight cellular phone through a national print advertising campaign, including full-page color ads in the Wall Street Journal and USA Today. The 4.8 ounce analog model AF-738 has a different design than other EricssoEricsson Inc will market its new light-weight cellular phone through a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Oct 1996 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/ericsson+inc..html"><![CDATA[Ericsson Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Lego and Lintas announce joint media program. (Lego System A/S; Lintas: Worldwide; print advertising campaign to promote Duplo Pre-school Toys) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4938/is_199110/ai_n18100506]]></link>
		<description><![CDATA[NEW YORK -- Lego Systems has announced a multi-faceted media  program to promote its line of Duplo Preschool Toys during the key  fourth quarter sales period.       The program, created by Lintas: New York and developed jointly by  Meredith Custom Mar ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Oct 1991 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/print+advertising.html"><![CDATA[print advertising]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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