Resources

3 Resources for

probrand

Aligning Organizational Culture and Values in Support of Your Brand Building Efforts: This article mainly emhasizes upon the efforts made to build the brand . Brand building success in the "next economy" focuses upon more about behavior than communications. It is necessary to tightly align internal culture and values that drive day-to-day behavior with the promises of the brand. This requires new...; Tags: Brand, Organizational Culture, proBRAND, Branding, Marketing; White papers 2001-01-01
BrandFitnessâ�¢: How Healthy Is Your Brand?: "This approach to brand assessment is a self-diagnostic tool that enables companies to make a fairly quick assessment of the health of their brands. The scoring and findings of this brand check-up allow brand managers to better understand the overall fitness of brands and use this knowledge to...; Tags: Brand, proBRAND, Branding, Marketing; White papers 2003-01-01
Two Keys to Brand Power-Developing Brand Identity and Brand Personality: This article mainly emphasizes upon the Two Keys to Brand Power. The two of the key drivers to building brand strength are creating a distinct brand identity and developing a unique brand personality. Brand identity, for example, is often used in a limited, graphic-centric manner or used interchangeably with brand...; Tags: Brand, proBRAND, Brand Personality, Branding, Marketing; White papers 2003-01-01

Awards recognise rising star Icomm; The continued growth of Probrand's technical support and IT solutions division, Icomm Technologies, has been recognised at a top industry awards ceremony.: M2 PRESSWIRE-16 December 2004-Probrand: Awards recognise rising star Icomm; The continued growth of Probrand's technical support and IT solutions division, Icomm Technologies, has been recognised at a top industry awards ceremony.C1994-2004 M2 COMMUNICATIONS LTD RDATE:12162004 Deloitte and Touche, one of the...; Tags: IT Solutions Inc.; Research articles 2004-12-16
Marks & Spencer adopts Probrand's online IT procurement portal: CORPORATE IT UPDATE-C1995-2006 M2 COMMUNICATIONS LTD; Tags: information technology, Marks & Spencer, portal; Research articles 2006-04-20