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product and public relations and travis van

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Product: anything that is offered to a market that customers can acquire, use, interact with, experience, or consume, to satisfy a want or need. Early marketing...; Product definition on BNET »

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Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology; Blog posts 2007-10-02
Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van; Blog posts 2007-10-01
Why Your Customer Won't Be Publicly Referenced: Proving customer traction is something that most vendors really struggle with. As one reader noted, "so many start-ups [in particular] have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of magnitude." But the...; Tags: Travis Van, Publicity Clause, Customer, Product, Public relations, Strategy; Blog posts 2007-08-22
PR Success After the New Kid on the Block Luster is Gone: I've found publicity to be much easier to generate for early stage companies. There's always lots to talk about -- how novel the new product or service is, how it will disrupt the existing landscape, et al. And not only is there more to talk about, but the...; Tags: Travis Van, Product, Analyst, Public Relations; Blog posts 2007-08-13

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