product and strategy and travis van

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Why the Product Review Process Scares Vendors

In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...

Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology

Blog posts 2007-10-02

Before Your New Product Launch, Solicit Criticism

Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...

Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van

Blog posts 2007-10-01

Why Your Customer Won't Be Publicly Referenced

Proving customer traction is something that most vendors really struggle with.  As one reader noted, "so many start-ups [in particular] have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of magnitude."  But the...

Tags: Travis Van, Publicity Clause, Customer, Product, Public relations, Strategy

Blog posts 2007-08-22

Additional Resources

Leading Trade Experts, Buyers to Discuss Import Quota Elimination, Sourcing Issues; Attendance is Free With Confirmed Trade Show Registration

Business Editors Sourcing Expo -- Indian Apparel WASHINGTON--BUSINESS WIRE--March 24, 2004 Thomas G. Travis, Managing Partner at Sandler, Travis & Rosenberg, P.A. (ST&R) will open the Sourcing Expo -- Indian Apparel (www.IndianApparelExpo.com) June 4-5 in Dallas and June 9-10 in New...

Articles 2004-03-24

Premier Sourcing Expo: Indian Apparel Launched by AEPC and ST&R

Business Editors Sourcing Expo: Indian Apparel WASHINGTON--BUSINESS WIRE--March 3, 2004 The Apparel Export Promotion Council AEPC, promoter of Indian textile exports, and Sandler, Travis and Rosenberg, P.A. (ST&R), the leader in international trade advisory services, have announced the creation of Sourcing...

Articles 2004-03-03

Learning How to Speak to Gen Y

In 1998, Tetsuya Tada, a chief engineer at Toyota, did the unthinkable. When presenting his new-car design proposal to Toyota's executive-committee members, Tada skipped the numbers. Instead of offering reams of data that showed how profitable his car would be, Tada simply played a seven-minute music video. Its...

Articles 2003-07-01

Securing a shipping sea change: U.S. security radically alters global transportation of goods

Four armed Cuban coast guardsmen parked their patrol boat not far from a U.S. Coast Guard station in Key West, Florida. The officials, dressed in military uniforms, came ashore at the Hyatt Marina Resort at 4 a.m. and walked the streets--until they finally found a policeman and...

Articles 2003-04-01

National Sponsors Flock to Panama City Beach for YouthStream Spring Break Promotion

Business Editors NEW YORK--BUSINESS WIRE--March 4, 2002 "The Spot!" Attracts Major Brands Including Panasonic, 1-800-CALL-ATT, Calvin Klein, PlayStation 2, and the WB YouthStream Media Networks (NASDAQ: YSTM), today announced the launch of a unique, month-long marketing event in Panama...

Articles 2002-03-04

Direct Mail: Strategy & Creative - Directory

A.B. DATA, LTD. 8050 N. Port Washington Rd. Milwaukee, WI 53217 414-352-4404 Charles Pruitt FAX 414-352-3994 cpruitt@abdata.com ADAMS & COMPANY/R P.O. Box 17727 Salem, OR 97305 503-585-2119...

Articles 2002-03-01

Multicriterion Decision Merging: Competitive Development of an Aboriginal Whaling Management Procedure.

International Whaling Commission management of aboriginal subsistence whaling will eventually use an aboriginal whaling management procedure AWMP chosen from a collection of candidate procedures after grueling simulation testing. An AWMP is a fully automatic algorithm designed to operate on the results of an...

Articles 1999-12-01

M&A Impact: EDI's Harbinger of Doom?

The flood onto the market of e-commerce applications over IP networks has raised any product or company prefixed with an 'e' to a new level of unquestionable market acceptance, astronomic market capitalization and intense hype - with perhaps one exception: EDI electronic data interchange. The EDI market, which...

Articles 1999-03-29

Publishing Company of North America Announces New Directory Publishing Agreements

LAKE HELEN, FL--BUSINESS WIRE--April 2, 1997-- Signs 21 New Legal Directory Publishing Agreements Company Continues Expansion into Medical Directory Publishing Market The Publishing Company of North America, Inc. (Nasdaq:PCNA) today...

Articles 1997-04-02

A high-density soybean genetic map based on AFLP markers. (amplified fragment length polymorphism)

Genetic marker systems have improved dramatically in the past 10 yr. Each new system needs to be evaluated for its distribution of markers on genetic linkage maps to validate its use for genetic analysis. The resulting maps an also useful for establishing the genetic positions of genes affecting important...

Articles 1997-03-01

Advertising awards competition 1991 winners. (1991 Advertising Awards Competition of the Bank Marketing Association)

The Bank Marketing Association BMA announced the winners of the 1991 Advertising Awards Competition. There were 92 winners out of 1,000 entries submitted. The categories were radio, television, print, direct marketing, and multi-media. The television awards were judged according to production costs which were grouped into: under $10,000; $10,000-$25,000;...

Articles 1991-08-01