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- Product Concept Development As A Conscious Resource
- Development of new products is a necessity due to turbulent markets, fast product cycles, and disruptive technologies. In order to remain competitive, companies have to be innovative and create new products as well as improve existing ones incrementally. Product concepts are considered to be proposals intended for commercialization within a...
- White papers 2004-08-18
- New Product Development With Internet-Based Information Markets: Theory And Empirical Application
- Successful new product development is crucial for firms' competitive advantage. Despite various sophisticated methods and high investments, new products still face notoriously high failure rates. A very critical stage in new product development is product concept testing for the go/no-go decision in further product development. Since there is a high...
- White papers 2005-04-27
Additional Resources
- Web-Based Knowledge Management In Product Concept Development: The DELI Approach
- This paper describes DELI ('Development Interactive'), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, author presents core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as...
- White papers 2004-12-20
- To market in 90 days. (Jones Dairy Farm rushes new product concept to market)
- Close teamwork with supplies, plus its graphic designer's state-of-the-art equipment, allowed Jones Dairy Farm to rush a new product concept to market. Jones Dairy Farm is proud of its ability to move new products to the marketplace quickly. But the Fort Atkinson,...
- Research articles 1992-08-01
- Pizza Hut conducts site search - Colleen Quinn of CB Commercial Real Estate Group Inc. contracted to search for site for new product concept
- Colleen Quinn, an Associate with CB Commercial Real Estate Group, has been named exclusive representative for Pizza Hut, Inc. in Rockland County. Quinn has launched a site search for the company's new product concept.
- Research articles 1992-09-09
- ADCs use less than 100mW at 40MHz and 14 bits.(product information)
- "The lowest power delta-sigma ADCs available anywhere" is the claim of fabless-semiconductor vendor Xignal Technologies. It based its product concept on an architecture it calls continuous-time delta-sigma. With it, designs can achieve reso "The lowest power delta-sigma ADCs available anywhere" is the claim of fabless-semiconductor...
- Research articles 2006-04-01
- The Multiple Faces of Modularity - A Literature Analysis of a Product Concept for Assembled Hardware Products
- Focusing on assembled hardware products, this paper opens the black box 'modularity' and identifies the underlying assumptions and elements of modularity that are used throughout the academic literature. Instead of suggesting another definition of modularity, it identifies, analyzes, and compares usages of product modularity in the academic literature in engineering...
- White papers 2003-06-01
- Product Superiority of Mineral Fortification and Supplements Needs to be Supported by Technical and Market Expertise.
- LONDON, January 18 /PRNewswire/ -- - Manufacturers Need to Invest Heavily in R&D and Marketing for Wider Product Ranges With the European mineral supplements and fortification market currently in a state of flux, even manufacturers of premium products cannot be confident...
- Research articles 2006-01-18
- Fathead® Launches New Licensed Product Category with NFL
- Fathead Tradeables[R] Debuts as MUST HAVE New Product Concept for Retail in 2008
- Research articles 2008-03-03
- Revlon doesn't maximize a great product concept
- REVLON ACTED QUICKLY to preempt a key, customized, adjustable depth shading opportunity for foundations--courtesy of the adjustable valve introduced via a couple of bronzer lines in Spring '06. With all of its key competition introducing new foundations, as we speak, it's likely that Revlon will have the edge for about...
- Research articles 2008-02-01
- Anderson Power Products Applies Kubotek KeyCreator to Accelerate Integrated Product Design Process
- MARLBORO, Mass. -- Leading Manufacturer Using KeyCreator for Entire Process -- Product Concept and Development through Tooling, Fixturing, and Assembly Equipment Design Kubotek USA today announced it has received a contract renewal for software upgrades from Anderson Power ProductsR APP of Sterling, MA, an industry leader in the design...
- Research articles 2004-08-24
- CHANGING FACES; KEDS WILL SPORT A NEW LOOK THIS FALL WITH ITS LATEST THREE-TIER PRODUCT CONCEPT.(children's footwear products)(Brief Article)
- Change is good. At least that's the word being spread by The Keds Corp., which is set to debut a new marketing approach to the children's footwear business this fall. Keds has introduced new label and product concepts that address three groups: young children, tweens and...
- Research articles 2001-04-09
- Better Brand Extension Product Screening
- "The article focuses on the concept of product screening that save time and money. Brand extension has become a major focus of many firms in the corporate trademark licensing business. It is reported that corporate trademark or brand related licensed products exceed $18 billion in annual retail sales in...
- White papers 2002-01-01
- Design Focus: A Strategic Alternative For Managing Product Design
- Firms faced with a portfolio of inconsistent design tasks often fail to get the best out of their investment in product design efforts. We present the concept of design focus as a strategic alternative for gaining competitive advantage through product design. The concept is based on the premise that design...
- White papers 2003-06-01
- PTC Offers Industrial Designers Innovative New Capabilities; Pro/CONCEPT 3.0 Delivers Market-Leading Improvements for Product Ideation
- NEEDHAM, Mass. -- PTC (Nasdaq: PMTC), the Product Development CompanyTM, today announced the general availability of Pro/CONCEPTTM 3.0. Pro/CONCEPT is the PTC solution for digital product brainstorming, which greatly supports the innovation-intensive "fuzzy front end" of product development. In addition to the release of Pro/CONCEPT 3.0, PTC is also offering...
- Research articles 2005-01-24
- Managing Product Introductions Across the Supply Chain: Findings From a Development Project
- An increase in product variety and the number of product introductions make demand-supply balancing processes labour intensive and prone to mistakes. The paper presents a concept developed to improve the productivity of the planning effort for a consumer goods manufacturer. The proposed planning process takes into account that the manufacturer...
- White papers 2004-04-02
- Protecting product edges from damage is the concept behind new Edge-Foam[R] protectors, available in either L- or U-shaped channels.(new from Pactiv Corp.)(Brief Article)
- Protecting product edges from damage is the concept behind new Edge-Foam[R] protectors, available in either L- or U-shaped channels. Edge-Foam protectors offer cushioning, while protecting the product surface without scratching, and their flexible Protecting product edges from damage is the concept behind new...
- Research articles 2001-09-01
- EDS. (Briefly Noted).(has released Vis Concept 3.0)(Electronic Data Systems Corp)(Brief Article)
- CAE technology maker EDS of Plano, Texas, has released Vis Concept 3.0, a product ... CAE technology maker EDS of Plano, Texas, has released Vis Concept 3.0, a product from what the company calls its product lifecycle management so1utions line of business.
- Research articles 2002-05-01
- MarketTools(R) Announces Concept Testing With Market Potential Index(TM) (MPI) to Better Identify Strength of New Product Concepts and Get Products to Market Faster
- MarketTools , Inc. announced today the addition of another new, innovative offering to its marketing research Concept Development and Testing Suite to help companies better identify big ideas earlier in the product development process. With MarketTools' new MPI Market Potential Index Concept Test, companies can identify product ideas...
- Research articles 2007-03-21
- Integrates product development process.(FDA Compliance)
- The Optiva V process PLM software completely integrates the product development process, from concept to launch, for the whole product--package, formula and label. With the significant enhancements to the product footprint and technology, the produ The Optiva V process PLM software completely integrates the...
- Research articles 2005-04-01
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