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		<title><![CDATA[15 Rules for Giving Good Demo]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3723]]></link>
		<description><![CDATA[Product demos are the hardest thing that most sales reps ever do. A demo has all the elements of a sales presentation -- with the additional burden of having to show off the product.Â  There's lots to think about, and a lot can go wrong.Â  With that in mind, here...]]></description>
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		<pubDate>Thu, 02 Jul 2009 05:30:47 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<title><![CDATA[How To Flawlessly Demonstrate a Product]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3336]]></link>
		<description><![CDATA[Product demos are fraught with peril.Â Â  The demo may run into a technical glitch.Â  You might end up demonstrating the wrong feature. Â  The customer may grow bored. Â  Not to worry.Â  Here are the eight rules for giving a product demo that moves you closer to making the sale:...]]></description>
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		<pubDate>Tue, 16 Jun 2009 11:30:17 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/product+demo.html"><![CDATA[Product Demo]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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