Resources

30 Resources for

product design

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HBR IdeaCast: Don't Bother with the Green Consumer: Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...; Tags: Product marketing, BNET staff, Green Consumer, HBR IdeaCast; Blog posts 2008-02-11
Software Design: Seeing Vs. Thinking: Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it is for the software to be well designed, so that it not only does what the market wants it to do, but does it in the way the market...; Tags: Product marketing, Pragmatic Marketing Inc., product design, product manager, team, software, benefit; White papers 2007-12-01
Establishing an Extranet: An extranet allows authorized stakeholders (for example, customers, suppliers, vendors, or business partners) controlled access to parts of the company’s intranet, enabling the parties to share information in an efficient and timely manner. Heavy in content, an extranet should be password-protected to ensure security. When exploring the establishment of...; Tags: NETWORKING, BNET Editorial, Extranet, content management, Intranet, e-marketplace, product design, consulting, animation, fax, supplier, collaboration, security, password, phone, environment, job, Web site, Web; Articles 2007-08-13
Innovation: The Living Laboratory Perspective: Innovation research is highly interdisciplinary and has attracted numerous science and practice communities. Though innovation results are broadly applicable, this paper focuses on engineering and service domains. The two are tightly interrelated, as the benefits of product innovation are realized through the business activities, and certain business undertakings may impact...; Tags: Product marketing, product design, innovation, benefit; White papers 2007-04-19
Sales Channels?And Their Impacts On product design: This presentation explains sales channels and their impacts on product design.; Tags: Sales strategy, Product marketing, product design, sales; Presentations 2007-04-05

Measuring The Development Of Shared Mental Models In product design Teams: In this paper, the concept of shared mental models is proposed to investigate cognitive processes that influence team performance of design teams. Based on this proposal a measurement technique that uses categorisation is described for assessing mental models in design teams in an experimental setting. An overview of commonly used...; Tags: Team, Product Design, Team Management, Management; White papers 2006-07-20
Inalfa: Strengthening product design Capabilities With IBM and SSA Global: Inalfa was founded in the Netherlands in 1946 as a manufacturer of metal goods for wholesale companies, producing such items as knitting needles & curtain rails. Inalfa needed to roll out a Product Lifecycle Management PLM and Enterprise Resource Planning ERP solution based on a new hardware platform. The IBM...; Tags: Product marketing, product lifecycle management, product lifecycle, product design, ERP, hardware, scalability, IBM Corp.; Case studies 2006-05-18
Transforming Brand Strategy To product design: Strategic management of product design is a crucial issue with respect to brand recognition and differentiation. The key question to consider is: How may companies' transform their strategic intentions to product design. To approach this question, a qualitative case study approach was used. The case studies of Volvo passenger cars...; Tags: Branding, Product marketing, Leadership, Strategy, product design, strategic management, brand, brand strategy, New Product Development, brand recognition, cell phone, phone; White papers 2005-06-12
product design And Development In Concurrent Enterprise: The traditionally accepted flow, design-make-sell, in bringing new products to market place is no longer viable for changing market demands, "Want it now" customer demand, and fast moving competition. There is a need to eliminate the organizational boundaries and extend the participation to include customers and suppliers as new members...; Tags: Product marketing, Channel management, product design, supplier, manufacturing; White papers 2005-05-20
Combining product design and Pricing to Manage Rapid Sequential Innovation: Major technological advances and demanding customers drive substantial performance improvements in many product categories. Managing the introduction of rapidly improving products, whose performance improves in present-value terms, presents certain unique challenges to firms launching such products. A seller's profit-maximizing decisions make buyers reconsider their purchase timing, with some customers possibly...; Tags: Pricing, Product marketing, Marketing research, University of Utah, product design, pricing strategy, performance; White papers 2004-10-01
An Integrated Framework For Model-Driven product design And Development Using Modelica: This paper presents work in the area of model-driven product development processes. The focus is on the integration of product design tools with modeling and simulation tools. The goal is to provide automatic generation of models from product specifications using a highly integrated set of tools. It also provides the...; Tags: Research & Development, Product marketing, PRODUCTIVITY, product design, product development, modeling, tool, XML; White papers 2004-08-17
Design Factory Blueprint, a Growth Focused Outsourcing Strategy: The move to outsource an increasing number of business processes among manufacturers is a business reality. A survey reported in Desktop Engineering noted that 66% of US manufacturers have now begun to outsource product design activities. Among US manufacturers, IDC reports Business Process Outsourcing BPO will grow by 10.7% over...; Tags: Operational planning, Product marketing, think3, product design, outsource, outsourcing, business process, manufacturer, BPO, manufacturing, logistics, finance, survey, desktop; White papers 2004-06-30
Investigating The Role Of IT In Customized product design: Realizing product customization as "Just a mouse click away" is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components - often neglecting the product development aspect of customization through providing custom-designed products. This paper addresses...; Tags: Product marketing, Strategy, customization, product development, product design, information technology, mouse, industry; White papers 2004-06-01
Electronics Product Development Practice - East Versus West: This paper reports on industrial best practice in the area of electronics design. It discusses major issues affecting engineering design, based upon evidence obtained during a nowadays international review of product design and manufacture practice. The case study visits highlighted a considerable number of shortcomings in both the management of...; Tags: Product Design, Electronics, Best Practice, Product Marketing, Marketing; White papers 2004-05-07
On The Simple Economics Of Advertising, Marketing, And product design: From the executive summary: ‘The shape of demand curve for a product is fundamental to the behavior and profitability of a supplier. Demand is influenced by many factors, some of which are exogenous, such as consumers’ incomes and preferences, and others which are endogenous. For instance, advertising, marketing, and product...; Tags: Product marketing, Social Science Electronic Publishing Inc., product design, valuation, marketing, advertisement, income, supplier; White papers 2004-02-09
Modular Product Development: Due to the increasingly segmented world markets, modular product architectures are being implemented for new product designs in a growing number of companies. This paper is primarily written for product design engineers who need a broad overview of the concept of modularization to be able to manage the concept generation...; Tags: Product marketing, product design, product development; White papers 2003-10-17
Environmentally Responsible Product Development: Information Flow, Objectives, And Metrics: Environmentally Responsible Product Development ERPD, also known as environmentally benign manufacturing, considers both environmental impacts and economic objectives during the numerous and diverse activities of product development and manufacturing. There are many ways to minimize environmental impacts. Clearly, however, the greatest opportunity for ERPD occurs during the product design phases...; Tags: Product marketing, University of Maryland, product development, product design, manufacturing, decision-making; White papers 2003-10-15
A Preliminary Research On product design Strategies For Managing Customer Loyalty: Research findings point out that it takes more effort to develop new markets than to keep existing customers, and that existing customers tend to spend more money than new customers do. Repeat purchase behaviors occur after products are used. Hence, how to manage customer loyalty by means of product design...; Tags: Product Design, National Cheng Kung University, Product Marketing, Marketing; White papers 2003-09-01
Design Focus: A Strategic Alternative For Managing product design: Firms faced with a portfolio of inconsistent design tasks often fail to get the best out of their investment in product design efforts. We present the concept of design focus as a strategic alternative for gaining competitive advantage through product design. The concept is based on the premise that design...; Tags: Product marketing, University of Minnesota, product design, New Product Development, business strategy, competitive advantage, R&D, manufacturing, strategy, marketing; White papers 2003-06-01
Bridging the Gap Between Great product design and Profit: All company's manufacturers and service providers bring new products to market at one time or another. But only a minority has actually perfected the process of new-product introduction. This article looks at what it means to excel at new-product introduction and provides guidelines for improving its performance. Program management is...; Tags: Accenture Ltd., supplier, performance; White papers 2003-05-28