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BNET Business Dictionary
- Product Development
- the revitalization of a product through the introduction of a new concept or consumer benefit. Product development is part of the product life cycle. The concepts or benefits that can...
- Product Development definition on BNET »
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- Use "Prediction Markets" and Tap Internal Expertise
- Ever realize just how much savvy information is available in your organization? Ever wonder just how far you could take your company as CEO if you could only tap it? The latest McKinsey Quarterly requires subscription has a useful primer and group discussion on a practice known...
- Blog posts 2008-05-02
- Paul Metzger: Inventing Targeted Products
- Inventor Paul Metzger is co-founder of Maker Enterprises, a product development think tank responsible for creating innovative new retail items. Metzger describes his business model which encompasses every step of product development from concept to marketing.
- Videos 2008-03-08
- Dan Sheehan: Inspired by Trends
- Winplus is a global company that produces innovative auto lifestyle products. Dan Sheehan, the company's CEO, cites various sources of inspiration- from tracking trends in the auto marketplace to sampling products during his travels overseas. Sheehan discusses his unique approach to product development and provides perspective on the after-market...
- Videos 2008-03-08
- Put Your Customers to Work
- Don't just sell to them—learn from them! Crowdsourcing is the new way to turn your most passionate customers into a powerful talent resource.Crowdsourcing is the practice of tapping members of the general public to perform important business tasks such as research, product development, and marketing. With the advent of Web-based...
- Articles 2008-02-19
- A Contrarian View on Product Focus: Do More, Not Less
- An ascendant philosophy in the area of product development and marketing goes like this: focus on a few products but do them better than anyone else; fire your least profitable customers and shower love on the money makers; choose carefully distribution partners who will add value rather than...
- Blog posts 2008-02-05
- Free PR Resources for You
- It's always nice to be able to stretch the budget and use OPM (Other People's Money) to learn stuff. Here are a couple of PR freebies for you: PRWeek webinar: The Changing World of Business News. Tuesday, January 22 @ noon Eastern. Speakers will include: ...
- Blog posts 2008-01-18
- Innovation: The Classic Traps
- The Idea in Brief Most companies fuel growth by creating new products and services. Yet too many firms repeat the same growth-sapping mistakes in their efforts to innovate. For example, some companies adopt the wrong strategy:...
- Articles 2008-01-02
- Defeating Feature Fatigue
- The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....
- Articles 2007-12-14
- Getting Closer To Customers with a "Collegial Atmosphere"
- The lines between companies and their customers are increasingly blurred, with businesses aiming to build a "collegial environment" that allows customers to interact easily and participate in product development and other processes. Conferences, workshops, collaborative working, and joint development projects, as well as interactive online services all help to contribute...
- Articles 2007-12-13
- Cadence Design Systems Achieves Competitive Product Development Advantage With Accept 360
- Leader in Electronic Design Automation Unifies Product Development Processes to Improve Product Planning Visibility and Better Align Requirements to Strategic Initiatives
- Research articles 2007-07-10
- Simplicity isn't Simple
- In life, it is usually easier to say no than yes. But in product development the opposite is more likely true -- it's hard to turn down a major customer asking you to add more features to your product. Resist the temptation. Feature creep adds back-end...
- Blog posts 2007-11-08
- Leading Clever People
- The Idea in Brief ...
- Articles 2007-11-07
- The Innovation Value Chain
- The Idea in Brief ...
- Articles 2007-11-07
- Collaborating for Improved Product Development
- More and more companies are collaborating on product development programs. The objective is to reduce production costs, make better use of skilled, specialist resources, and speed up the time to market. Tools like videoconferencing and the use of secure extranets have simplified collaboration. What You Need to KnowWhy is...
- Articles 2007-10-31
- Building a 360-degree View of the Customer
- Customers typically interact with many different departments or contacts in a company. To build the most effective and profitable relationship with a customer, it's essential for everyone in a company to have access to the full 360-degree view of customer transactions. Putting all customer details, purchases, contacts, inquiries, and service...
- Articles 2007-10-30
- Kent Yu of T3 Micro: Launching a Luxury Product
- Kent Yu has built his business helping women save time. His company, T3 Micro, has created a lighter, more powerful hair dryer that cuts 30 minutes in front of the mirror to just 10. As a result, T3 is able to charge $300 for its dryers — and they're still...
- Videos 2007-10-23
- Leading Clever People
- The Idea in Brief ...
- Articles 2007-10-12
- Collaborating With Customers in Product Development
- To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...
- Articles 2007-10-10
- The Secrets to Toyota's Success
- Toyota's set an ambitious sales target (planning to trump GM's 1978 record of 9.55 million vehicles sold) but according to analysts, the goal is attainable. What's the secret to Toyota's success? Some people say long-termism. The Prius wasn't immediately profitable for Toyota, but the company saw down the road to an...
- Blog posts 2007-08-31
- Can a New Product Strategy Save Chrysler?
- Now that Chrysler is privately owned, executives can focus on the long-term without worrying about reporting quarterly or annual profit-and-loss statements. Some skeptics are questioning, however, whether new CEO Robert Nardelli ("synonymous with corporate excess") has been charged with turning the company around or merely protecting Cerberus' investment. If he's...
- Blog posts 2007-08-23
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