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- Producing White Papers
- White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...
- Articles 2008-01-03
- An Investigation Into Whether Complaining Can Cause Increased Consumer Satisfaction
- Marketers agree that consumer complaints are useful sources of information that help marketers identify sources of dissatisfaction, and therefore should be encouraged. However, does complaining have a more direct beneficial effect? Can consumer complaining by itself cause increased satisfaction by allowing dissatisfied consumers a chance to vent their anger and...
- White papers 2003-01-01
Additional Resources
- Market Insight Teams With PriceGrabber.com to Provide Destination for Product Evaluation and Comparison Shopping
- Market Insight Corp., the leader in always-on market intelligence about products, services, markets, and buying behaviors, today announced that it is teaming with PriceGrabber.com, a leading online comparison shopping service, to enable users of Market Insight's flagship product evaluation site, www.myproductadvisor.com , to link directly to www.PriceGrabber.com ...
- Research articles 2006-03-13
- Policy management vital criteria in SSL VPN product evaluation, advises leading META Group analyst in new white paper; Organisations should look for object-based architecture, unified policy, integrated end point security, and centralised control in SSL V
- M2 PRESSWIRE-22 March 2005-META GROUP: Policy management vital criteria in SSL VPN product evaluation, advises leading META Group analyst in new white paper; Organisations should look for object-based architecture, unified policy, integrated end point security, and centralised control in SSL VPN solutionsC1994-2005 M2 COMMUNICATIONS LTD...
- Research articles 2005-03-22
- TelCom Announces TC500EV A/D Converter Evaluation Kit
- MOUNTAIN VIEW, Calif.--BUSINESS WIRE--June 19, 1996--TelCom Semiconductor, Inc. (NASDAQ: TLCM) today announced the introduction of a new evaluation kit, the TC500EV.The TC500EV A/D Converter Evaluation Kit is one of a series of kits that will be developed by TelCom to assist in product evaluation and system design. TelCom will...
- Research articles 1996-06-19
- TelCom Announces TCM850EV Charge Pump Evaluation Kit
- MOUNTAIN VIEW, Calif.--BUSINESS WIRE--Jan. 21, 1997--TelCom Semiconductor Inc. (NASDAQ:TLCM) today announced the introduction of a new evaluation kit, the TCM850EV. The TCM850EV Charge Pump Evaluation Kit is one of a series of kits developed by TelCom to assist in product evaluation and system design. ...
- Research articles 1997-01-21
- eCopy(TM) Document Imaging Software Receives Highest Ratings in Buyers Lab Evaluation
- eCopy, Inc., a leading provider of solutions that integrate paper documents into business software applications, today announced that eCopy document imaging software has received a five-star rating in an independent product evaluation from Buyer's Lab Inc. BLI, an office equipment testing authority. The rankings are the highest grades...
- Research articles 2007-10-09
- Innerwall Enters Common Criteria Program; Secure Enclave Undergoing Strict Product Evaluation Assurance Level 4+
- COLORADO SPRINGS, Colo. -- Innerwall, Inc., a leading provider of network access control and endpoint security solutions, today announced that its Secure Enclave Product has been accepted for evaluation by the National Information Assurance Partnership NIAP, a collaborative government initiative between the National Institute of Standards and Technology NIST and...
- Research articles 2006-08-07
- SPSS Software Helping Yamaha Motor Europe Gain Customer Insight; Enhancing Product Competitiveness
- CHICAGO -- Yamaha Motor Europe N.V., the European headquarters of Yamaha Motor Corporation, is harnessing SPSS software to gauge customer insight into new product designs. With the use of SPSS Inc. (NASDAQ:SPSS) technologies, Yamaha Motor Europe has improved its new product evaluation process and enhanced the competitiveness of its existing...
- Research articles 2005-02-28
- View Systems Announces Puerto Rican Product Contract and Hiring of Vice President of Corporate Development
- ENGLEWOOD, Colo.--BUSINESS WIRE--July 9, 1999-- Publicly-traded View Systems, Inc. (OTC BB: VYST) has announced that after an extensive product evaluation involving several manufactures, the Puerto Rican Government has selected View Systems' Remote Interactive Video Security Systems for its agencies. Acting on behalf of View Systems as an exclusive...
- Research articles 1999-07-09
- Conducting Effective Test Marketing
- When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing is to gauge how products will be received on a wider scale. Test marketing helps ensure your product...
- Articles 2007-05-01
- Collaborating With Customers in Product Development
- To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...
- Articles 2007-10-10
- Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
- This paper investigates the impact of component sharing on customer evaluation of luxury, volume and economy brands offered in a car manufacturer's vertical product line and its subsequent revenue consequences. An experimental study shows that the harm for the higher-end brand is largest, when a luxury brand shares components with...
- White papers 2005-02-01
- Televigation system passes Ericsson GPRS evaluation.
- SUNNYVALE, Calif.--Televigation announced its Snap-to-Map navigation system successfully completed Ericsson's GPRS Applications Performance Evaluation. The company said the results show its product is ready for deployment on GPRS networks. SUNNYVALE, Calif.--Televigation announced its Snap-to-Map ...
- Research articles 2000-12-04
- The FDA's Consolidation Working Group. (Active Pharmaceutical Ingredient Watch).(has completed phase II of the consolidation of certain biologic product reviews)(Brief Article)
- THE FDA's Consolidation Working Group has completed phase II of the consolidation of certain biologic product reviews in the FDA's Center for Drug Evaluation and Research. Nearly $32.9 million from the biologics program will be transferred to the h THE FDA's Consolidation Working Group...
- Research articles 2003-01-20
- Advanced Brain Monitoring ARES(TM) Receives Frost & Sullivan Product Innovation Award.
- CARLSBAD, California, May 22 /PRNewswire/ -- Frost & Sullivan presented Advanced Brain Monitoring, Inc. with the 2006 Product Innovation Award for the Apnea Risk Evaluation System (ARESTM) in the field of European sleep diagnostics and ass CARLSBAD, California, May 22 /PRNewswire/...
- Research articles 2007-05-22
- SYS Technologies Completes Successful Evaluation of Vigilys Product by the National Incident Management System Support Center
- Establishes Vigilys as NIMS Compliant Product; Enhances Opportunities for Target Customers to Obtain Funding SAN DIEGO -- SYS Technologies, Inc. ("SYS") (AMEX: SYS), a leading provider of information connectivity solutions that enable situational awareness and real-time collaboration, announced today that their Vigilys product has successfully completed an evaluation by...
- Research articles 2008-03-12
- Altium Enables Engineers to Experience New 'Live' Approach to Electronics Design; LiveDesign Evaluation Kits Feature Altera Cyclone and Xilinx Spartan-3 FPGA Devices
- SYDNEY, Australia -- Altium Limited (ASX:ALU), a leading developer of Windows-based electronics design software, today announced the release of new LiveDesign evaluation kits that include a versatile, low-cost evaluation board with the choice of either an Altera Cyclone or Xilinx Spartan-3 FPGA device. These affordable evaluation kits enable engineers and...
- Research articles 2004-10-07
- AMCC's Low-Cost Taihu PowerPC® 405EP Evaluation Kit Results From Strategic Partnership With UDTech
- SUNNYVALE, Calif. -- Applied Micro Circuits Corp. AMCC (NASDAQ:AMCC) today announced the availability of the Taihu, a low-cost, easy-to-use evaluation kit for its PowerPC 405EP processor. Developed for AMCC by Beijing UD Technology Co., Ltd. UDTech, the Taihu 405EP evaluation kit is the first product resulting from the strategic partnership...
- Research articles 2006-03-20
- Strategy-Focused Product Innovation With Product Scorecard And Product Innovation Scorecard
- This paper shows how strategy-focused product innovation can be done with a product scorecard and a product innovation scorecard. A product scorecard is a performance measurement system that allows the product managers to view the product performances from several perspectives simultaneously. A product innovation scorecard is a performance measurement system...
- White papers 2004-08-11
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