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		<title><![CDATA[Producing White Papers]]></title>
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		<description><![CDATA[White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...]]></description>
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		<pubDate>Thu, 03 Jan 2008 11:31:54 -0800</pubDate>
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		<title><![CDATA[An Investigation Into Whether  Complaining Can Cause Increased Consumer Satisfaction]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60523]]></link>
		<description><![CDATA[Marketers agree that consumer complaints are useful sources of information that help marketers identify sources of dissatisfaction, and therefore should be encouraged. However, does complaining have a more direct beneficial effect? Can consumer complaining by itself cause increased satisfaction by allowing dissatisfied consumers a chance to vent their anger and...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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