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	<title><![CDATA[product launch Resources | BNET]]></title>
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		<title><![CDATA[Sensient Technologies Corporation Q3 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14040_23-354796.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Operator instructions Your first question comes from the line of Christopher Butler from Sidoti & Co. Christopher Butler &#8211; Sidoti & Co. Hi, good morning guys. Kenneth Manning Good morning, Chris. Christopher Butler &#8211; Sidoti & Co. I just wanted to start with the inventory destocking...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 09:27:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/product+launch.html"><![CDATA[Product Launch]]></category>
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		<title><![CDATA[Four Successful Products Launched During Downturns]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-309291.html]]></link>
		<description><![CDATA[It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 05 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Heterogeneous Learning and the Targeting of Marketing Communication for New Products]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162120]]></link>
		<description><![CDATA[New product launches are often accompanied by extensive marketing communication campaigns. Firms' allocation decisions for these marketing communication expenditures have two dimensions - across consumers and over time. What makes this problem hard in the case of new products is that consumers are uncertain about the quality of new products...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 15 Aug 2004 00:00:00 -0700</pubDate>
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