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BNET Business Dictionary
- Product Management
- a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development...
- Product Management definition on BNET »
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- Managing Your Product Management Career: ROI Earned Here
- Post-Launch or Life Cycle product management may not be as glamorous as New Product Development NPD, but it can be very rewarding for both the product manager and their company. Done right, a Post-Launch Product Manager PLPM and their team can have a huge impact on the company's bottom line....
- White papers 2005-06-05
- Are You Decent?: The Naked Truth About Product Management Performance
- Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
- White papers 2007-12-01
- Multiple Products, Multiple Product Managers
- When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....
- White papers 2007-12-01
- Surviving Product Management
- Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...
- White papers 2007-12-01
- The Product Management Triad
- How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
- White papers 2007-12-01
Additional Resources
- Product Management Training & Product Marketing Training
- Need to improve your Product Management or Product Marketing skills? Want to become more effective as a Product Manager? Interested in learning practical skills and the latest best practices? Want to take your team to the next level? Want to get a great new job, a large raise or a...
- White papers 2009-01-01
- Degrees Of Ability: Hiring Into Product Management
- Product Management is not a job for which people can go out and get a degree. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You can get a degree in Marketing that gives you the basic...
- White papers 2007-12-01
- Linking up: successfully combining project and product management spells marketability.
- HERE ARE TWO PHRASES ENGINEERING MANAGERS become familiar with fast: product management and project management. Understanding the guts of those concepts and implementing them well make for the difference between a successful product launch or a flop on the scale of New Coke, said Steve Fahrenkrog,...
- Research articles 2004-07-01
- Product Management And Product Marketing Activity
- Where do product managers spend their time? Over 80% of product managers are monitoring development projects and writing market requirements. In addition, most product managers are involved with researching market needs and creating sales presentations and demos. The good news from these charts is that over 50% of product managers...
- White papers 2007-12-01
- Literature Survey: Product Management and the Product Life Cycle Concept
- This document will describe product development and the product life cycle concept as a marketing instrument to be used by marketing decision-makers and marketing strategists as discussed. Ansoff's growth strategies will be employed to describe the different growth strategies to be used by a marketing manager, after commercialisation, for market...
- White papers 2002-05-30
- U.S. Bank Promotes Moos to Senior Vice President and Business Manager for Voyager Fleet and Multi Service Aviation Business
- HOUSTON -- Robert Abele, executive vice president for U.S. Bank Corporate Payment Systems, announced the promotion of Danny Moos as senior vice president and business manager for U.S. Bank's Voyager Fleet Systems and Multi Service Aviation businesses. E[acute accent]Moos, 55, previously vice president of planning for Voyager, will now be...
- Research articles 2005-10-03
- Product/Market Management
- This article defines about Product Life Cycle, Declining profit margins ruining your performance review? Are you a business owner struggling to meet your goal? Maybe it's time to revisit the Product Life Cycle, modify your marketing mix, increase market share and enhance your ROI by using Marketing Management to turn...
- White papers 2003-01-01
- Martin Stein joins Extensis as Senior Product Manager; Seasoned Apple and Quark vet brings font management expertise to Extensis
- SAN FRANCISCO -- Extensis today announced the appointment of Martin Stein to the position of Senior Product Manager for its Font Solutions product lines, including Suitcase and Font Reserve. Stein brings 10 years of international experience in product management and business development with such industry luminaries as Quark and Apple....
- Research articles 2005-01-11
- PipeLive.com Appoints Lawrence M. Lakis to Product Management Team
- MELVILLE, N.Y.--BUSINESS WIRE--Sept. 13, 1999-- PipeLive.com (www.pipelive.com), an innovator of real-time customer relationship software for the Internet, today announced the appointment of Lawrence M. Lakis to Director of Product Management. Lakis, with over a decade of software and technology experience, joins PipeLive.com from eShare Technologies, where as Product...
- Research articles 1999-09-13
- Deutsche Asset Management Names Michael Radin Senior Product Specialist for Quantitative Strategies Group
- NEW YORK -- Deutsche Asset Management DeAM today announced that Michael Radin, CFA, has joined the Quantitative Strategies Group as a Senior Product Specialist for its Multi Manager Global Macro Platform iGAP and Currency strategies. Radin is based in New York and is responsible for product management and strategy for...
- Research articles 2006-04-19
- Learning Product Management From An Entrepreneur
- For those who are a product manager, or are supporting a product management organization, they may want to adopt some of the values discussed in the paper. People have a lot to learn from people who have started businesses, succeeded, and failed, and can have much to do to bring...
- White papers 2004-02-08
- Iomega Names David J. Henry Vice President and General Manager, Zip/Jaz Product Management
- ROY, Utah--BUSINESS WIRE--Feb. 22, 1999--Iomega Corporation (NYSE:IOM) today announced the appointment of David J. Henry to vice president and general manager, Zip/Jaz product management.
- Research articles 1999-02-22
- Built To Order: Making Product Management Fit
- As a Product Manager driving the requirements process, the key is having a structured process that is understood throughout the organization. The details of which information is tracked, whether prioritizing is complex or simple, and how criteria such as value and level of effort are measured, are just details. Accommodating...
- White papers 2005-01-01
- David Angier Steps Up to Director of Product Management for 8e6 Technologies
- ORANGE, Calif. -- 8e6 Technologies, a leading supplier of Internet Filtering and Reporting Appliances, today announced the promotion of David Angier to Director of Product Management. Angier joined 8e6 Technologies in September of 2004 as Senior Product Manager and in the past 10 months has made a significant impact on...
- Research articles 2005-06-28
- How To Make Less Of A Mess In Software Product Management
- Understanding the role of product management in the business can be very confusing. It can also make or break the company. Not because it's particularly dirty or greasy, but because so few understand it, yet nearly everyone claims that they do - and none will hesitate to tell how badly...
- White papers 2004-01-01
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