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- Product Management
- a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development...
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- Overcoming Obstacles in Planning the Product Launch
- The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less structured activities of post-launch product management. Because the launch is so visible and often accompanied by much fanfare, its success or...
- White papers 2006-11-20
- Managing Your Product Management Career: ROI Earned Here
- Post-Launch or Life Cycle product management may not be as glamorous as New Product Development NPD, but it can be very rewarding for both the product manager and their company. Done right, a Post-Launch Product Manager PLPM and their team can have a huge impact on the company's bottom line....
- White papers 2005-06-05
- Developing Your Products in Half the Time
- Despite a product development through project with proper product management activity read the article.
- White papers 2003-01-01
- New Product Development
- Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...
- Presentations 2003-01-01
- The Discipline of Product Management
- Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be...
- White papers 2002-06-29
Additional Resources
- Product Management Training & Product Marketing Training
- Need to improve your Product Management or Product Marketing skills? Want to become more effective as a Product Manager? Interested in learning practical skills and the latest best practices? Want to take your team to the next level? Want to get a great new job, a large raise or a...
- White papers 2009-01-01
- Riverbed Expands Product Management and Corporate Marketing Expertise; Network Appliance and Secure Computing Veterans Join Riverbed Executive Team
- SAN FRANCISCO -- Riverbed Technology, the performance leader in wide-area data services WDS, announced today the addition of two new executives to its management team. John Martin, a seven-year Network Appliance veteran with more than 15 years experience in developing and marketing new products and services, joined Riverbed as vice...
- Research articles 2006-04-10
- ConSentry Networks Strengthens Management Team With New Vice President of Marketing; Former Juniper Executive Dan Leary to Lead Product Management and Marketing
- MILPITAS, Calif. -- ConSentry Networks, a leading provider of secure LAN solutions, announced the appointment of Dan Leary as vice president of marketing. Leary brings to ConSentry more than 15 years of networking experience as a product management and marketing executive. Leary will be responsible for the overall direction, strategy,...
- Research articles 2006-06-27
- Bandwidth.com Names Steve Lacoff as VP of Product Management and Marketing; Mr. Lacoff to Leverage Sprint IP Enterprise Solution Expertise in New Role
- CARY, N.C. -- Bandwidth.com, a leading nationwide provider of Internet and Voice over IP VoIP services for small and medium businesses, today announced that it has named Steve Lacoff as VP of Product Management and Marketing. In this role, Lacoff will be responsible for leading Bandwidth.com's product strategy, marketing initiatives...
- Research articles 2005-06-07
- Boca Research expands executive management team; adds new VP of Product Management and Marketing
- BOCA RATON, Fla.--BUSINESS WIRE--April 9, 1996--Boca Research Inc. (NASDAQ:BOCI) Tuesday announced that Jerry A. Lumpkin has joined its management team as vice president of product management and marketing.
- Research articles 1996-04-09
- InfoSpace Names Alan Welsman as VP of European Product Management and Marketing
- BELLEVUE, Wash. -- InfoSpace, Inc. (Nasdaq:INSP), a leading provider of mobile content, applications and infrastructure, today announced the appointment of Alan Welsman as vice president of European product management and marketing for InfoSpace. In this role, Welsman will be responsible for managing mobile media product and content strategy for the...
- Research articles 2005-10-24
- InfoSpace Mobile Names Hank Skorny VP Product Management and Marketing
- BELLEVUE, Wash. -- InfoSpace, Inc. (Nasdaq:INSP) today announced that it has appointed Mr. Hank Skorny as vice president of product management and marketing for InfoSpace Mobile. In this role, Skorny will lead a team to develop a multi-year product plan leveraging the company's innovative applications and capabilities to drive revenue...
- Research articles 2004-07-13
- NuEdge Systems Names Lenore Schell as Vice President of Product Management and Marketing
- Business/Technology Editors MILWAUKEE--BUSINESS WIRE--June 11, 2000 Software and CRM Industry Veteran Brings Expertise in Delivering Innovative Products to Market NuEdge Systems, one of the largest providers of marketing automation-based CRM solutions, today named Lenore Schell as vice president of product management and marketing. The newly created...
- Research articles 2001-06-11
- NORTHWEST AIRLINES: Northwest realigns product management and announce three promotions to MD.
- M2 PRESSWIRE-22 February 1999-NORTHWEST AIRLINES: Northwest Airlines realigns product management and announce three promotions to managing director C1994-99 M2 COMMUNICATIONS LTD RDATE:190299 MINNEAPOLIS/ST. PAUL -- Northwest Airlines has consolidated the executive responsibility for its product strategies under Rick Dow, vice ...
- Research articles 1999-02-22
- Product Management And Marketing Dictionary
- This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to those who are concerned with the development, marketing, and management of products & services, especially within the...
- White papers 2008-09-05
- Category And Brand Management, Product Identification, And New-Product Planning
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives rise to a brand wherein some specific attributes of the product are institutionalized in the market. The product then becomes synonymous with the attributes. A...
- Presentations 2003-01-01
- Degrees Of Ability: Hiring Into Product Management
- Product Management is not a job for which people can go out and get a degree. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You can get a degree in Marketing that gives you the basic...
- White papers 2007-12-01
- Radix Wireless Appoints Product Marketing and Product Management Directors
- Business Editors MOUNTAIN VIEW, Calif.--BUSINESS WIRE--Oct. 9, 2000 Radix Wireless, Inc. announced today that it has appointed Michael Webb as director of product management and Randall Schwartz as director of product marketing, as the broadband wireless company continues to accelerate its marketing planning and implementation efforts. The two...
- Research articles 2000-10-09
- Literature Survey: Product Management and the Product Life Cycle Concept
- This document will describe product development and the product life cycle concept as a marketing instrument to be used by marketing decision-makers and marketing strategists as discussed. Ansoff's growth strategies will be employed to describe the different growth strategies to be used by a marketing manager, after commercialisation, for market...
- White papers 2002-05-30
- NetManage Promotes Yuan Huntington to Vice President of Marketing; Seasoned Former Netscape Executive to Lead Global Marketing
- CUPERTINO, Calif. -- NetManage, Inc. (NASDAQ:NETM), a software company that provides solutions for integrating, Web enabling and accessing enterprise information systems, today announced the promotion of Yuan Huntington to Vice President of Marketing. In her new role, Ms. Huntington will be responsible for product management and product marketing and communications,...
- Research articles 2005-02-22
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