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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to product management and product marketing]]></description>
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		<title><![CDATA[Overcoming Obstacles in Planning the Product Launch]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976049]]></link>
		<description><![CDATA[The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less structured activities of post-launch product management. Because the launch is so visible and often accompanied by much fanfare, its success or...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 20 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
		<category domain="http://resources.bnet.com/topic/failure.html"><![CDATA[Failure]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
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		<title><![CDATA[Managing Your Product Management Career: ROI Earned Here]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970173]]></link>
		<description><![CDATA[Post-Launch or Life Cycle product management may not be as glamorous as New Product Development NPD, but it can be very rewarding for both the product manager and their company. Done right, a Post-Launch Product Manager PLPM and their team can have a huge impact on the company's bottom line....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 05 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
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		<title><![CDATA[Developing Your Products in Half the Time]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64533]]></link>
		<description><![CDATA[Despite a product development through project with proper product management activity read the article.    ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[New Product Development]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=107870]]></link>
		<description><![CDATA[Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+texas.html"><![CDATA[University Of Texas]]></category>
		<category domain="http://resources.bnet.com/topic/new+product+development.html"><![CDATA[New Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+life+cycle.html"><![CDATA[Product Life Cycle]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<title><![CDATA[The Discipline of Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162056]]></link>
		<description><![CDATA[Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 29 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/phillip+j.+windley.html"><![CDATA[Phillip J. Windley]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
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