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BNET Business Dictionary
- Product Management
- a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development...
- Product Management definition on BNET »
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- Desktop Vs. Enterprise Applications: The Impact On Product Management
- There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. The impact of buying an enterprise application is more profound on the buying company, the sales process is much longer, and its participants and nature are different. Customer expectations of functionality, support, services...
- White papers 2004-01-01
- Multiple Products, Multiple Product Managers
- When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....
- White papers 2007-12-01
- Product Management And Services
- Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take...
- White papers 2007-12-01
- Surviving Product Management
- Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...
- White papers 2007-12-01
- The Product Management Triad
- How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
- White papers 2007-12-01
- Time For Product Management
- Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...
- White papers 2007-12-01
Additional Resources
- REALM Strengthens Management Team; Expanding Its Product Management, Sales and Client Service Areas
- Business Editors NEW YORK--BUSINESS WIRE--May 7, 2002 REALM Business Solutions, Inc. announced today the addition of Jim Tanner as Vice President of Product Management. Mr. Tanner has over 13 years of experience in software and e-business product management to the Fortune 1000. Prior to joining the REALM,...
- Research articles 2002-05-07
- Sales and Operations Planning: Choosing the Optimal Strategy for Your Business
- Each year, the imbalance between supply and demand costs companies billions of dollars in out-of-stocks, excess inventory and excessive discounting. Promotions, new product introductions, packaging changes and changing demand patterns can all wreak havoc on the demand and supply planning process. But companies that use Sales and Operations Planning (S&OP)...
- White papers 2005-06-13
- SynXis(R) Names Starwood Veteran as COO and Vice President of Marketing and Sales
- SynXis Corporation, a leading provider of reservation management and distribution systems for the hospitality industry, announced today the appointment of former Starwood Senior Vice President, Rick Betz as Chief Operating Officer and Vice President of Marketing and Sales. Betz will oversee all marketing and sales activities along with operations and...
- Research articles 1970-01-01
- Pegasus Solutions Names Robert Boles Chief Operating Officer; Boles Awarded COO Role After 18 Months as Executive Vice President of Sales and Marketing
- DALLAS -- Pegasus Solutions, Inc. (Nasdaq:PEGS) today announced it has named Robert Bob J. Boles, Jr. as chief operating officer. This appointment better reflects Boles' current responsibilities for all sales and marketing, product management and strategy, and all service delivery functions within Pegasus. Dallas-based Pegasus Solutions is a global leader...
- Research articles 2004-12-13
- Covad Announces Analyst and Investor Event
- SAN JOSE, Calif. -- Covad Communications Group, Inc. (AMEX:DVW), a leading national provider of integrated voice and data communications, will hold an event with the analyst and investment community on May 30, 2006 in New York City. Covad's senior management will discuss the company's product and sales strategy, demonstrate Covad's...
- Research articles 2006-05-17
- Moving from Selling to Account Management
- To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and understanding the customer's whole business. Account managers have two important roles—account support and account development. Successful account management requires a wide...
- Articles 2007-10-19
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Planning and Implementing an E-commerce Strategy
- E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...
- Articles 2007-10-25
- Pharmaceutical Product Development, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Thank you. [Operator Instructions]. Your first question comes from the line Alex Alverez of Goldman Sachs. Alex Alverez - Goldman Sachs Good morning. Fred, it was good to see the improvement in the across new business wins for the quarter. I was...
- Earnings calls 2007-10-24
- Mashable's Weekly Social Media & Community Management Job Listings
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-16
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- A Branding Strategy Horror Story
- A Branding Strategy Horror StoryRE: A Branding Strategy Horror StoryA smart reader just emailed me this reponse:I think you've confused strategic execution and strategic planning. Businesses should have a well-defined and understood strategy, generally the simpler the better, and you're right when you say corporate politics often prevents everyone aligning...
- Discussion threads 2008-10-14
- Is Sales Process Wasted Effort?
- Is Sales Process Wasted Effort?Process is required to win.I agree with Julie and Geoffrey--to an extent. To me its a matter of degree. There is plenty of research that shows that companies having no standardized and institutionalized processes by which their salespeople pursue sales opportunities don't sell as...
- Discussion threads 2007-09-27
- MySpace Memo: Media Link Will Refocus Ad Strategy On 'Day-To-Day Basis'
- MySpace CEO Owen Van Natta’s memo outlining the relationship with ad and marketing consultancy Media Link is out and MediaMemo’s Peter Kafka has it here. As Van Natta says, the company needs to find the right balance between content and commerce. Media Link, which is headed by ad vet...
- External links 2009-08-20
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